In this session Andy moves beyond the basics and amp up your results with advanced content marketing. This session covers search engine optimization for experienced bloggers, including the specific tactics for keyword research on-page SEO and email list growth. This session is the proverbial knowledge bomb of practical content marketing advice.
Key Takeaways for Participants
** Finding Topics that will connect in search and social
** Advanced keyword research
** Competitive Analysis
** Blog optimization for both traffic and conversions
** Conversion optimization for email list growth
2. If you have more MONEY than brains, you
should focus on outbound marketing.
If you have more BRAINS than money,
you should focus on inbound marketing.
- Guy Kawasaki
7. %
of buying decisions are made
before contacting a sales rep
source: Corporate Executive Board, Marketing Leadership Council survey of 1900 B2B customers
40. The Spike and the Long Tail
Initial spike from
email marketing
and social promotion
(one week)
20 to 40 visits per day
from organic search
(months or years)
41. Posts that rank high on page two…
Queries Report with Advanced Filter for “Average Position” set to Greater than 10
42. Posts that rank high on page
two!
Queries Report with Advanced Filter for “Average Position” set to Greater than 10
43. Finding posts with ranking potential
1. View: Search Engine Optimization > Queries
2. Set Advanced Filter: “Average Position”
greater than 10
3. Sort by “Average Position”
4. Confirm the rank and the post by searching
for the phrase
44. Now for a little
on-page SEO…
Let’s indicate the relevance.
45. Use the phrase in 4 places
A. Once at the beginning of the title <title>
B. Once in the first header <h1>
C. Four to six times in the body of the page
D. Within the links to the page from other
pages on your site.
46. 1. Title: Once in the beginning
It appears above the address bar in your browser…
…and it’s the link in Google search results!
71. Now put on your traffic driving gloves…
• Put it into heavy rotation on the social streams
• Add it to your home page slideshow
• Link to it from your email signature
• Run an ad using PPC, Facebook, etc.
• Write a guest post. Link back to the page
• Include it in a roundup of your best posts
• Link to it from other high traffic pages
75. When you say it, it’s marketing…
When they say it, it’s social proof.
76. Text…
Regardless of your age, if you’re searching for the answer to
the question, “what do you want to be when you grow up?”
you are not alone.
Survey after survey shows that the majority of working adults
wish they could start over in a different career. They also wish
they had more information and better information in making
that decision and I couldn’t agree more.
Choosing the right career is one of the most important
decisions that you’ll make in your lifetime.
99. “Welcome to Inc.com, the place where
entrepreneurs and business owners
can find useful information, advice,
insights, resources and inspiration
for running and growing their
businesses.”
100. “Welcome to Inc.com, the place where
entrepreneurs and business owners
can find useful information, advice,
insights, resources and inspiration
for running and growing their
businesses.”
101. “Welcome to Inc.com, the place where
entrepreneurs and business owners
can find useful information, advice,
insights, resources and inspiration
for running and growing their
businesses.”
102. “Welcome to Inc.com, the place where
entrepreneurs and business owners
can find useful information, advice,
insights, resources and inspiration
for running and growing their
businesses.”
103. “Welcome to Inc.com, the place where
entrepreneurs and business owners
can find useful information, advice,
insights, resources and inspiration
for running and growing their
businesses.”
104. [our company] is where
[our audience] gets
[what information] that offers
[what benefit]