1. Advertising in Happy Farm 2
By Web Business Development
21/10/2011

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Agenda
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About Happy Farm 2
Brands Can Do…
Social Game Activities
Contact
Q&A

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New Section
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About Happy Farm 2

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About Happy Farm 2
• A product of Zing Me SNS.
• Launched 10/2010
• Major services: Farm, Zoo, Fish
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Overview
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Happy Farm 2
Farm Animal breeding Fish breeding
• A30: 2,5 Mil
• A1: 500.000

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Target users
• Most of them are young, friendly, and active.
– Think quickly, act briefly
– Eager to reach new things
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New Section
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Social Game Activities

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Take care farm…
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Farming
Harvest
Ingredients
Sell or
Production
Seeds

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Social game activities
• Buy virtual goods
– Seeds, animals, fishes…
– Extra goods: grass, dog…
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Decoration
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Dog
House, Gate
Butterfly
Theme
Decorate your farm by using…

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Social game activities
• Production
– Amount of crops will be
processed by factory for
getting more benefits.
• Play mini game
– Receive virtual goods.
– More exp.
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Why they do that?
• Connecting friends.
– Visit your farmer friends
– Give their friends some virtual goods.
• Extremely like getting free virtual goods.
– Nice.
– More % Production.
– More Exp.
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New Section
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Brands Can Do…

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Brands can do…
• Packet 1: Decoration and Product placement.
– Decorations:
• Theme
• House, gate.
• Special bugs, animals.
• Other: billboard, poster
– Product placement:
• Booth
• Products
– Place in game
– Put your name on branded virtual goods.
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Decorate your farm by using…
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Dog
House
Theme
Butterfly
And the result…
BoothBranded items
Items can be customized with your brand palette.
Gate

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Brands can do…
• Packet 2: Game-Play Integration
– Presents
• Virtual goods: seed, fish, animal with high benefit.
– Quest
• Users must plant some seeds.
• After harvest, users uses machine in factory for
processing real product in life: Coke, Poca Snack,
Merino Ice-cream…
• Users will be received some presents like:
– Nice theme with high benefit.
– A real product: a Coke, Merino…
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Game-Play Integration
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Farming
Harvest
Farm
produce
Production
Presents
Seeds
Theme
House
Brand mascot
Seed
Magic potion
Booth
…

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Brands can do…
• Packet 3: Mini game
– Mini game
• Your brand image will be a slot, cell in game.
• Background mini game.
• Create another brand mini game and integrated in
to NT2 like:
– Caro
– Bejeweled
– Tetris
– …
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How to promote from Zing Me?
• Notice on top link in game HF2.
• Fanpage HF2: Blog, Photo..
• Splash advertising.
• Zing News
• Icon in game
• Banner
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Contact to
• Hoàng Hường
– E: huonght@vng.com.vn
– T: (+84) 83 – 866 4666 (ext 6195)
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Q&A
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