2. The Current Situation Call to Action: The most important
groups in equity crowd funding are
Online equity crowd funding is a business the investors and entrepreneurs.
model that has steadily gained traction Eureeca’s website links to the
worldwide, most especially in the European registration pages for the investors
markets. The majority of online equity crowd and entrepreneurs are not profoundly
funding platforms in Europe pay great focus positioned and are positioned beside
on social media marketing and social media links to registering lower priority
integration. The equity crowd funding groups, experts and partners.
websites reviewed during my analysis are Conversion Elements: There is a lack
mainly geared towards entrepreneurs and of strong elements on the Eureeca
SMEs, with their design streamlined towards homepage which can convince site
social networking. The re-occurring theme visitors to convert to registered users.
across Eureeca’s competitors’ websites is Social Media: The Eureeca website is
their simplicity of use and ease of navigation. inadequately integrated with popular
social networking sites. The links to
your Facebook and Twitter are
positioned awkwardly on your home
page and there is no link to your
YouTube channel and LinkedIn.
Online Video: Eureeca’s use of
YouTube is inadequate, with only one
Equity crowd funding websites video currently on your YouTube
channel devoid of call to action links.
Eureeca uses a diverse range of marketing
methods to promote its brand message.
Marketing methods I identified are as follows
Proposed Online Marketing
Strategy
Public Relations
Google Ads: Pay Per Click Website Redesign: The Eureeca website
Social Media( Presence on Facebook, needs to be redesigned to give it a look and
LinkedIn, Twitter, YouTube) feel that will be attractive to its target
audience who are mostly young and middle
Based on my analysis of Eureeca’s current aged entrepreneurs. The website navigation
online presence, a number of issues were design should be simplified and more
identified that may hinder the progress of accessible. The links to information should be
signing up new entrepreneurs and investors very obvious and visible to the site visitor’s
to the online market place. eye.
Website Navigation: The images used
as links to important information on
the homepage are not clearly
identifiable as information gateways.
Users may access your site and miss
some information that may convince
them to register.
3. Social Media Integration: The
Eureeca website should be fully
integrated with popular social
networking sites. Every page on the
website should have a social
networking share button to
encourage users to share information
Well designed equity crowd funding websites on the website with their friends and
family.
Social networking login functionality
should be embedded to the
registration pages to give site users
the choice of sign up options.
Video Advertising: Online video
advertising can be effectively
Links to Investor and entrepreneur employed to build brand awareness,
registration pages should stand out and be to bring more traffic to your website,
clearly accessible to the users. to act as a PR channel and to attract
users to register
A conversion element should be added to the
Eureeca’s promotional videos should
homepage, for example a scrolling banner
be advertised on popular video
showing current investment opportunities on
sharing sites such as YouTube, with a
the market place. This kind of feature will
clear call to action link embedded in
entice entrepreneurs and investors to sign up
the video.
and it will give your site a disposition of
openness.
Social Media: It’s important for an online
crowd funding platform to use the potential
of social media in order to boost your
marketing drive and promotional endeavours. Data Analysis & Reporting: To understand
In order to harness the power of social media, how your website and social media channels
the following actions should be taken. are performing, a regular analysis of your
website and social media data should be
Facebook Advertising: With over one conducted. An example of high priority KPIs
billion active users, Facebook is a that should be analysed regularly are as
huge marketing channel which can be follows.
used to promote the Eureeca website
to your target audience. One great Site visits / impressions
benefit of using Facebook Advertising Bounce-rates
is that targeted users can be Repeat visits
converted to business page fans Registrations
which will enable Eureeca to engage Connects/“likes”
frequently with potential No. of subscribers on YouTube
entrepreneurs and Investors. Number of views on video sharing
sites
4. About The Author About SpreadBox
SpreadBox is a social media marketing
consultancy which specializes in producing
high definition online videos and custom built
social network profile pages to enable
businesses to effectively promote their
services and identity across social media
networks. We use high quality video recording
equipment to capture the best shots possible
for your web video.
We assist organizations in developing a
strategy on how to reach out to new
customers and to communicate with their
existing customer base through social media.
Michael Chinwuba is a consultant at We also design and implement simple,
SpreadBox Ltd. Michael has extensive engaging and social media friendly websites.
experience in mainstream television
broadcast production and communications Website: www.spreadbox.co.uk
technology having worked for prestigious
broadcast media giants BSKYB and Virgin
Media.
Michael has also worked as a consultant for
technology consulting firm BAE Systems
Detica where he managed major projects
involving strategic marketing and creative
social media implementation and delivery for
leading commercial companies.
Michael has a passion for providing clients
with strategic advice on how best to utilize
video and social media marketing applications
to boost their online presence and increase
revenue.
Michael has attained a Bsc in Computer
Communications from the University of
Westminster and an Msc in Business
Management from Imperial College London.
