1. LOGO

2. Contents

3. Attitude
Attitude is defined as “a
learned predisposition to respond
in a consistently favorable or
unfavorable manner with respect
to a given object.” That is,
attitudes affect behavior at a
different level than do values…

4. Attitude Components
Cognitive component
The opinion or belief segment of an attitude.
Affective Component
The emotional or feeling segment of an attitude.
Behavioral Component
An intention to behave in a certain way toward someone or
something.

5. Formation of Attitudes
 PERSONAL EXPERIENCE
 ASSOCIATION
 FAMILY
 PEER GROUP
 SOCIETY
 PERSONALITY FACTORS

6.  PERSONAL EXPERIENCE
it is the direct contact between the individual and an attitude
object .The experience comes when a direct contact is established.
 ASSOCIATION
Man is a social animal. He comes across no of people in his
daily life. According to Blair.J.Kolasa . ” the influence of group on
the attitudes of the individual is inversely proportional to the
distance of group from the individual”
 FAMILY
The most of the what an individual express the opinion is the
result of family influence. A child soon after its birth becomes a
Hindu, Muslim, Christ, Vysya etc…… because of family. A child’s
attitudes influence by family members.

7.  PEER GROUP
an equal age and taste group is called peer group.
Peer group attitude influence means what we often seek
others who shares attitudes similar to our own or else we
change our attitude to confirm to the attitudes for those in
the peer group whose approval is importance to us.
 SOCIETY
the society at large influence the attitudes of an
individual. The differences in attitudes is due to social
factors. The society provides different experiences in
culture, practices, religion, ethnical differences, caste, race,
structure etc

8.  PERSONALITY FACTOR
each individual has its own personality. He is
different to others irrespective his personal factors. A
person may have different types of personalities such as
authoritarian, cooperative, soft corner, sharing, daring etc.
in each case his attitude toward an object is totally
different from others.

10. Attitude Types
Most of the research in OB has been concerned with three
attitudes…
Job Satisfaction
A collection of positive and/or negative feelings that an individual
holds toward his or her job.
Job Involvement
Identifying with the job, actively participating in it, and
considering performance important to self-worth.
Organizational Commitment
Identifying with a particular organization and its goals, and
wishing to maintain membership in the organization.

11. Values
Values represent basic convictions that-
A specific mode of conduct or end-state of
existence is personally or socially
preferable to an opposite or converse mode
of conduct or end-state of existence.
Value is a judgmental element of what is
right, good, or desirable.

12. Importance of Values
1 2 3 4
Values lay the Individuals enter
foundation for the organizations with Value based
understanding of notions of what is Values management.
attitudes and right and wrong generally Directly or
motivation because with which they influence indirectly the
they influence our interpret attitudes and management
perceptions. behaviors or behavior.
outcomes is related to
people.

13. Sources Of Values
 PERSONAL EXPERIENCE
the experiences of own or others provides
sufficient values to individuals. Every individual
considers most valuable which satisfies him.
 ASSOCAITION
the values are derived from the asssociation with group of
people. It includes the friends, teachers, professional
association etc which add values to the system. The values
which an individual accepts earlier may get change when
they associate with peer group and hence when the
association changes the values too changes.

14.  FAMILY
The most of the what an individual express the
opinion is the result of family influence. A child soon after
its birth becomes a Hindu, Muslim, Christ, Vysya etc……
because of family. A child’s attitudes influence by family
members.
 CULTURAL FACTORS
an individual is inherited with cultural values and
when he joins an organisation he associates himself with
organisational cultures. They are the factors which are
transferred from generation to generation.

15.  RELIGIOUS FACTORS
every religion has a set of values, practices, beliefs,
conducts which are straight away passed on to individuals.
When an individual identity with a religion he represents a
set of values.
 SOCIAL FACTORS
the society at large influence the attitudes of an
individual. The differences in attitudes is due to social
factors. The society provides different experiences in
culture, practices, religion, ethnical differences, caste, race,
structure etc

16.  ROLE DEMAND
the position of a person in an organisation
expects him to imbibe certain positional values. One should
have dual roles to play i.e an individual and as an officer.
 HALO EFFECT
the attachment of certain values based on unique
feature of an individual is called as Halo effect. Here, the
series of values are coined based on the single character.

17. Types of Values
Rokeach Value Survey…
VALUES
Terminal Instrumental
Values Values

18. Terminal Values
Desirable end-states
of existence; the
goals that a person
would like to achieve
during his or her
lifetime.

19. Instrumental Values
Preferable modes
of behavior or
means of achieving
one’s terminal
values.