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Retail Marketing Strategies and Store Positioning

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Chetan Jagtap
Chetan Jagtap
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Retail Marketing & Advertising
RETAIL MARKETING STRATEGIES ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Store Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Store Brand ,[object Object]
Building the Store Brand ,[object Object]
STORE POSITIONING ,[object Object]
Ways to strengthen Store Positioning ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Does the Store's Positioning Stand the Test of Time? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Does the Store Communicate What it Actually Delivers? ,[object Object],[object Object],[object Object],[object Object]
Customers Look for Benefits and not the Features of the Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
From Mind Space to Heart Space ,[object Object],[object Object],[object Object]
Target Customers and Buyer Behavior ,[object Object],[object Object]
RETAIL MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object]
(2) Place ,[object Object],[object Object],[object Object]
(3) Price ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
4) Promotions and Events ,[object Object],[object Object],[object Object],[object Object]
(5) People ,[object Object],[object Object],[object Object],[object Object]
(6) Presentation ,[object Object],[object Object],[object Object],[object Object]
CUSTOMER RELATIONSHIP MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]
Customer Owned Relationship ,[object Object],[object Object],[object Object]
Customer Decided Relationship and Loyalty Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIRECT MARKETING ,[object Object],[object Object],[object Object]
The different types of Communication in Direct Marketing ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
MICROMARKETING ,[object Object],[object Object],[object Object],[object Object]
Thematic ,[object Object]
Tactical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types, of Direct-Marketing ,[object Object],[object Object],[object Object],[object Object]
Micromarketing ,[object Object],[object Object],[object Object]
Role of Micromarketing in Indian Retailing ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Micromarketing and efficient Consumer Response ,[object Object],[object Object],[object Object]
Providing Strategic Direction ,[object Object]
Planning the Right Merchandise Mix ,[object Object]
Planning Efficient Pricing ,[object Object]
Deciding the Store's Promotions & Events ,[object Object]
Enabling Customer Relationship Management ,[object Object]
Facilitating Consumer Value Measurement ,[object Object],[object Object]
ADVERTISING IN RETAILING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POS Advertising ,[object Object],[object Object]
[object Object],[object Object]
Sales Promotion ,[object Object],[object Object]
Publicity ,[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object]

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Retail Marketing Strategies and Store Positioning

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