2. Agenda
1 Introduction
2 Background Information
3 Key Financial Information
4 Industry Information
5 Company Information
6 Strategic Analysis of the company
7 IT implementations and Successes
8 Road ahead and Conclusion
3. Background
Significant bus
operator in
Singapore with
25% market Growing revenue
Leader in the share from retail,
world’s rail
Advertising and
Industry in train
Consulting
service quality
services
Dominant rail
Second largest
Operator in
Taxi operator in
Singapore with 23 SMRT Singapore with
yrs operating
3000 Taxis
Experience
4. Mission, Vision & Core Values
Excellence, Respect, Responsibility and Recognition,
Commitment to the public, shareholders and employees
6. SMRT Trains Ltd
• Incorporated on 6 August 1987 as Singapore
MRT Ltd
• Renamed as Singapore Mass Rapid Transit
(SMRT) Corporation in 2004
• Main and only competitor: SBS Transit
7. SMRT Buses Ltd
• Previously Trans Island Bus Services (TIBS)
• Incorporated as TIBS on 31 May 1982
• Renamed to SMRT Buses Ltd on 10 May 2004
• Main and only competitor: SBS Transit Ltd
17. Critical success factors
• Turnaround time – Shorter waiting time
• Cost effective and sustainable transport – through
integrated information
• Network Span -Seamless travel across wider network
• Modular transportation growth approach to offer
better connectivity for future
• Safety and Security regulations
18. Industry Drivers in Singapore
• Economic growth of Singapore
• Population growth of Singapore
• Increased government Spending on public
transportation
• Tighter reins on personal transport
GDP Growth
Population Growth
19. Thought Leaders
• Transport and Travel Research (UK)
• International Association of Public Transport
(UITP), Brussels
• MIT labs on Transport Research
• German & Japanese Heavy Manufacturers of Train Systems
– Siemens, Kawasaki, Alstom, Hitachi etc.
• Oracle is the best Software Provider for Traffic
Management System
26. Social Responsibility
• SMRT contributed over $5.2 million in charity
Corporate Charity and community projects in FY2009
Gift for Mobility • Initiative for physically challenged or less
mobile people
programme
• SMRT raised $1 million fund through five
Silver tribute fund fundraisers event held over a period of six
months
Taxi medical • Staff equipped with skills to assist and
transport less mobile passengers
Chaperons
27. Environment
• Reduction in usage of Electricity, Water and
emphasis on recycling
• ISO 14001 received in 2009
• Regular energy audits since 2005
• New hi tech systems in Air conditioning for
electricity reduction
• “Most Energy Efficient Metro” award at The
Metro Awards 2009, held in London.
30. IT vendors
TCM • RFID Implementation for SMRT
ACP • Develop an end-to-end solution from consultancy
to integration with their SAP courses and training
SAP • SAP Implementation for SMRT
NCS • Sensors for ERP systems
33. SWOT Analysis
Strengths Weaknesses
High Product Diversity Poor Revenue Distribution
High Product Quality Structure
Excellent staff Centralized in Singapore
Advanced Technology
Opportunities
SWOT
Threats
Increasing Ridership Trend
Competitor
Expansion of RTS Network
LTA as Central Bus Network
Growth in Industry
Planner
34. Business Strategy
Strong and
stable
Earnings
from Fare
operation
Increasing Grow non fare
share holder
value
SMRT revenue and
profitability
Overseas
expansion
opportunities
35. Issues addressed by IT
Ease of Security &
Travel Safety
Ticketing
Asset
Management
IT and Fare
Collection
Analytics
Employee
Empowerment & Insights
36. Operation and Strategy Alignment
McFarlan’s Strategy Model
High
Impact on Business Operations
Impact on Strategy High
38. Systems Engineering Approach
Validated and
Tested System
Testing and
Review
Effect on Current • Design Review
Systems • Type Testing
Design • Signalling • Testing and
• Control • Commissioning
• Design Criteria & • Power
Performance • Communications
Specs • Trackwork
• Tender Proposal • Fare Systems
39. Past Successes in IT implementations
• Driverless Metros
• Development of E-Ticketing - Enhanced
Integrated Fare System & CEPAS
• Development of Electronic Road Pricing
• Intelligent Traffic Monitoring System
• Distance Based Fares Calculation System
40. Technology Introduced on MRT’s
• Integrated Supervisory Control System (ISCS)
• Moving Block Signalling with Computer Based Interlocking
(CBI)
• Train Integrated Management System (TIMS)
• Maintenance Management System
• Communication Devices for example, TETRA Digital Trunked
Radio
• On Board CCTV transmission
41. ISCS System- System Central Control
Operation Control Centre Depot Control Centre
Training Room Passenger Service Centre Equipment Room
42. Contactless Smartcard for Bus
Commuter flashes
Farecard at Bus Entry BEP BXP
Processor (BEP)
upon boarding
OR Commuter flashes
Farecard at Bus Exit
Processor (BXP)
Cash
when alighting
GPS to
track Bus
location to
determine
Improves Boarding
fare stage
time by 50%
43. EIFS System Overview
Card Manager
Tier 5
Bus Rail
Acquirer Acquirer
Tier 4
Operator Central Server Operator Central Tier 3
Computer
Depot Computers Station Computers Tier 2
Tier 1
44. Operation of ERP system
(1) Approach of Vehicle
1st Gantry 2nd Gantry
Camera Sensor
Radio Antenna Radio Antenna
In Vehicle Unit
Road Markings
45. Operation of ERP system
(2) Charging
1st Gantry 2nd Gantry
Camera Sensor
Radio Antenna Radio Antenna
In Vehicle Unit
Road Markings
46. Operation of ERP system
(3) Debiting
(IU-Cashcard)
1st Gantry 2nd Gantry
Camera Sensor
Radio Antenna Radio Antenna
Road Markings
47. Operation of ERP system
(4.1) Verification
1st Gantry 2nd Gantry
Camera Sensor
Radio Antenna Radio Antenna
Road Markings
48. Operation of ERP system
(4.2) Capturing
Photo (For
Violation/Error Only) 1st Gantry 2nd Gantry
Camera Sensor
Radio Antenna Radio Antenna
Road Markings
49. Operation of ERP system
(5) Departure of
Vehicle
1st Gantry 2nd Gantry
Camera Sensor
Radio Antenna Radio Antenna
Road Markings
51. Current projects
• Completion and operationalize Circle line
• (TFTDS) - Taxi fleet tracking and dispatching
system
• Mobile data terminals (MDT) in all our taxis
• Newer version of STARiS
• Implementation of Organization vide
Knowledge Management System
