2. The lead singer in the music video will be a female aged between 16 - 25. This suits
the target market's age range.
CLOTHING
The lead singer will be dressed in clothing similar to these outfits. These items of
clothing are similar to the clothing sold in shops which our target audience would
buy from, as well as products they would be loyal to; such as Doc Marten and
Topshop.
The lead singer will be both involved in a narrative section of the video, as well as a
performance. For these, she will be wearing two different outfits.
3. A simple, casual outfit will be
appropriate for the narrative
section of the music video - as she
is acting the part of a heartbroken
girl who runs away from home.
She will be set her house; a
mundane setting, so we have
decided that casual clothing will
be most appropriate here.
This simple, black dress is an ideal
item of clothing for the performance
section of the music video. This
section will be shot in a simple
setting, to contrast the busy
narrative scenes. Simple clothing
with some quirky yet simple
accessories (such as jewellery), will
focus the viewer's attention onto the
singer and ensure that nothing
becomes a distraction.
CLOTHING
4. A similar concept of the use of dark, simple clothing to focus the viewer's
attention onto the artist's face can be seen in the music video The Mother We
Share by Chvrches, which I analysed during my research into music videos of the
indie pop genre:
IN RELATION TO OUR RESEARCH
5. The lead singer will need a range of props in the
narrative section of the video. She will need a mobile
phone during the section where she calls her ex-
boyfriend.
She will need a bag or rucksack during the section of
the video where she packs items to run away with.
Ideally, we will use a rucksack for this section, as she
will need to run with the bag.
PROPS
6. The lead singer’s hair and make-up will be styled but simple in the
narrative section of the music video. As the narrative follows a
family eating a meal before the girl leaves home, her make-up will
be fairly simple yet still showing signs of her emotions. This might
include eyeliner or eye shadow of a dark colour to connote her
depressed mood within the narrative. In terms of her hairstyle, this
could be shown through wavy, somewhat unstyled and lose hair.
HAIR AND MAKE-UP
7. In the performance section of the music video, the lead singer will
appear more styled. Her make-up may be slightly heavier, and
include a feature such as red lip-stick. Red lip-stick and dark eye
makeup can connote sadness, however also appear glamorous. This
feature is common in performance sections of music videos within
our genre. Her hair may also be more styled, seemingly less “messy”
within this section to suggest the control which she has taken over
her sadness.
HAIR AND MAKE-UP
8. Within our research, we came across a range of styling types. I believe a large
part of the styling comes down to the star themselves and how they wish to
represent themselves in relation to their genre and house style.
Artist Marina and the Diamonds often wears exaggerated make-up in her music
videos. We will take inspiration from her styling, however also keep a simple look
with reference to artists such as Foxes, both whom I analysed in my research
process.
IN RELATION TO OUR RESEARCH
9. Clothing
The family members, as well as the ex-boyfriend will have few
props. As they are background characters, they will have much less
elaborate clothing, sticking to fairly neutral, plain items of clothing.
Simple clothing will ensure the lead singer remains somewhat
“quirky” looking, remaining relatable to the target audience.
Props
The ex-boyfriend role will need a mobile phone, as part of the
narrative will show a telephone conversation between him and the
lead singer.
The family members, who shall only be shown during the first
section of the music video, will have simple props such as knives
and forks, and glasses. These props will add to the authenticity of
the scene.
