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[Interaction 18] From Blank Page to World Stage

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Most designers are experts at improving upon existing experiences - but how does your process translate to a brand new product? How do you keep a brand new product alive, keep stakeholders passionate, and keep your customer at the center of it all all from behind a veil of secrecy? Cheryl shares some of the processes and techniques she used to help get the Echo Look from a blue-sky idea to a tangible, validated experience in the hands of customers worldwide. You’ll leave with a clearer picture of how to incorporate natural user interface concepts into your envisioning work, and how to set yourself up for success in the challenging and often secretive environment of new product design.

Veröffentlicht in: Design
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[Interaction 18] From Blank Page to World Stage

  1. 1. WORLD STAGE from blank page CHERYL PLATZ @muppetaphrodite SeniorDesigner,Microsoft OwnerandFounder,Ideaplatz TO
  2. 2. Can we use a camera and natural user interfaces to help make choosing clothing easier? TO
  3. 3. “How do we design something that’s never been built before?” FROM BLANK PAGE TO WORLD STAGECHERYL PLATZ @MUPPETAPHRODITE
  4. 4. From moonshot to manufacturing
  5. 5. Crafting the vision for a new product is an act of storytelling, focus, curiosity… and fearlessness. FROM BLANK PAGE TO WORLD STAGECHERYL PLATZ @MUPPETAPHRODITE
  6. 6. DISNEY FRIENDS (early NUI gameplay) WINDOWS AUTOMOTIVE (multimodal voice and touch UI) CORTANA (multimodal email and meetings UX) CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  7. 7. Alexa Voice Framework
  8. 8. Echo Look
  9. 9. What is the Echo Look? Takes photos that emphasize the customer by obscuring the background Provides a view from any angle Documents your looks over time Gives fashion advice via Style Check Core hardware interactions can be completed via voice or app AN ALEXA-ENABLED HOME FASHION PHOTOGRAPHY DEVICE WITH COMPANION APP. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  10. 10. Here’s my advice for breaking new (or NUI) ground - from the front lines IT’S DANGEROUS TO GO ALONE, TAKE THIS ADVICE FROM BLANK PAGE TO WORLD STAGECHERYL PLATZ @MUPPETAPHRODITE
  11. 11. Seek the truth. 1
  12. 12. Your scientists were so preoccupied with whether or not they couldthat they didn't stop to thinkif they should. “ ” CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  13. 13. Make time for ethnographic research. BEFORE YOU BUILD YOUR PRODUCT, FIGURE OUT IF YOU SHOULD. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  14. 14. Goal: Challenge our core hypothesis. DO CUSTOMERS NEED HELP MANAGING THEIR WARDROBES? ARE THERE DAILY PAIN POINTS WE CAN HELP ADDRESS? CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  15. 15. ETHNOGRAPHY COHORT - Four states, three weeks (NY, NJ, CA, WA) - Variety of dwellings - Slight majority of women - Dozens of participants SESSION DETAILS - In-home closet walkthroughs - Contextual inquiry : clothing decisions - Arranged through 3rd party company - One product team member at every session Ethnography for the Echo Look
  16. 16. Perception…
  17. 17. …and reality
  18. 18. Mind the (narrative) gap. DON’T LET FICTION OBSCURE YOUR CUSTOMERS’ TRUTH. STAY CONNECTED TO THE RESEARCH. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  19. 19. … for woe awaits teams that never asked if they should. Juicero:a cautionary tale
  20. 20. Spot the icebergs. 2
  21. 21. Icebergs are the deep problems that can sink your project before it sails. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  22. 22. You can’t avoid an iceberg that you can’t see.
  23. 23. Our early Echo Look deliverables highlighted the problems, rather than abstracting them. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  24. 24. Icebergs on the Echo Look CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  25. 25. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE The Installation Iceberg: Cables and Calibration @MUPPETAPHRODITE
  26. 26. The Sensor Iceberg: A Year In Selfies Training our machine learning algorithm by enlisting employees to take daily photos. But ALSO embracing the iceberg of daily engagement: what effect would it have on my own life? How would that translate to customers? FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  27. 27. Proof of life, 2 years in. Early background removal showing we could de-emphasize the background successfully. FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  28. 28. Our job is to shine light on problems, not hide them. Solutions don’t come overnight. It’s OK not to have the answers. Let your early work start the right conversations. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  29. 29. Inspire allies with your stories ALL THE WORLD’S A STAGE, AND YOU’LL NEED PLAYERS. 3
  30. 30. Creating new product takes a village. Don’t assume they share your vision. NATURAL USER INTERFACES RELY ON CONTEXT. BRING YOUR STAKEHOLDERS INTO YOUR CUSTOMER’S WORLD. FROM BLANK PAGE TO WORLD STAGECHERYL PLATZ @MUPPETAPHRODITE
  31. 31. FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  32. 32. SCOTT MCCLOUD, UNDERSTANDING COMICS CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  33. 33. Sharpies + printer paper + binders = Vision, at speed.
  34. 34. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  35. 35. Motivating your stakeholders Create a vision video. Show your prototype – or an illusion – as it improves a customer’s life. Pull examples from media to motivate the team. Star Trek, Minority Report, even Clueless – give your team an image to latch onto. Let your research speak for you. Videotape the proceedings, transcribe them, build highlight reels, and share them. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  36. 36. Solve old problems in NUI ways. CHANGE THE GAME BY REDUCING FRICTION FOR YOUR CUSTOMERS. 4
  37. 37. Natural user interfaces typically use one of a variety of analog input mechanisms to more closely mimic or interpret common human behaviors. Voice Touch GazeGesture CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  38. 38. OLD PROBLEM, NUI SOLUTION Voice UI allows customers to document their look without holding their phone, making daily use easier. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  39. 39. Quality natural user interfaces are defined by their attention to detail. SOME DETAILS TO FOCUS ON… CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  40. 40. When does voice input matter? Find friction in everyday life. Hands full. Device locked. Vision impaired. Phone too far away. No screen nearby. Frequent task. Mobility impaired.
  41. 41. In voice and gesture design, time is your most precious resource. Not clicks or pixels.
  42. 42. Reincorporationis the soul of VUI. Use customer input in subsequent turns as implicit confirmation.
  43. 43. Test LONG before you advance to production.
  44. 44. Don’t force personality at the cost of usability.
  45. 45. Prepare for inevitable stakeholder questions : test with AND without NUI.
  46. 46. Encourageacoustically unique utterances to set customers up for success.
  47. 47. Alexa… Xbox… OK Google…
  48. 48. Odds are you’ll spend just as much time fighting to keep things simple as you will on your core designs. NOVELTY INVITES ENTHUSIASM FROM ALL SIDES. FROM BLANK PAGE TO WORLD STAGECHERYL PLATZ @MUPPETAPHRODITE
  49. 49. Embrace change, but stay the course LET OPPORTUNITIES ENHANCE YOUR SOLUTION WITHOUT LOSING SIGHT OF THE PROBLEM 5
  50. 50. Luck is the intersection of preparation and opportunity. IF YOU PASS UP OPPORTUNITIES, YOU’LL NEVER BE LUCKY. JUST DON’T LET DISTRACTIONS MAKE YOU LOSE SIGHT OF YOUR DESTINATION. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  51. 51. Twist #1: The Echo launched after we’d started design.
  52. 52. Twist #2: Fashion advice was originally out of scope.
  53. 53. REMEMBER: New product releases are a marathon, not a sprint. LISTEN TO INITIAL FEEDBACK BUT DON’T OVERCOMPENSATE WHEN IT’S NEGATIVE. DISRUPTION IS DISRUPTIVE, AND IT TAKES TIME TO STABILIZE. CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  54. 54. THEN NOW
  55. 55. Aim for the stars…
  56. 56. To break new ground… 1. Seek the truth 2. Find the icebergs 3. Inspire allies with your stories 4. Solve old problems in NUI ways 5. Embrace change, but stay the course CHERYL PLATZ FROM BLANK PAGE TO WORLD STAGE @MUPPETAPHRODITE
  57. 57. …and take your leap of faith.
  58. 58. May the voice be with you. CHERYL PLATZ @muppetaphrodite cheryl@cherylplatz.com Formoreworkshopsandtalks,visit IDEAPLATZ.COM

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