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Review Questions
What are the advantages of Internet-based survey research over
traditional survey research?
Conduct an online search for “green awards” to learn about the
various awards programs recognizing environmental
consciousness and sustainable practices. Select one that
recognized a business for a sustainable marketing practice and
develop a brief presentation explaining why the company
received the award.
Explain how marketing intelligence differs from marketing
research.
What is sustainable marketing?
PLEASE USE;
Armstrong, G., & Kotler, P. (2014). Principles of Marketing.
(15th ed). Upper Saddle River, New Jersey: Pearson Education
Inc.

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