Vespa was the proposed client for a project in my creative concepts class at Emerson College. I really liked the project and expanded it to this campaign for my final presentation. It's a campaign that combines traditional marketing and social media efforts to create a seamless customer experience.

1. An ‘Instagrated’ Campaign

2. Target • 25-34
• Jet-setting
• Young professionals

3. The Campaign
• ‘The Vespa Lifestyle’ through the eyes of
the consumer
• Customer created content mixed with
lifestyle marketing

4. Instagram Commercial
Create a commercial based on this
aesthetic/idea.

5. Girl riding through iconic cities: Paris:
Alone with very fashionable clothes on
Each city there’s a different Vespa
experience: New York: meeting up with
other Vespa riders

6. Italy: Posing for a photo; with one of the
guys from NY
At the end it says: The Vespa lifestyle, your
lifestyle. Logo+riding off into the sunset
My style.
Vespa style.
#vespastyle

7. Billboards

11. Print ads

15. Instagram Contest
• Capture your Vespa lifestyle with
Instagram
• #vespastyle
• Winners are featured in print ad
campaign

16. Vespagram
• Insert a Vespa into the frame
• Post to Instagram
• #vespastyle

17. An ‘Instagrated’ Campaign