Design Thinking and types of prototyping. The final testing phase frequently uses prototyping, which is a crucial step in the Design Thinking process. Every product has a target market and is created to in some manner address their needs. Designers build an almost-working model or mock-up of the product, known as a prototype, and test it with potential customers and stakeholders to see whether it truly answers the problems of its consumers.

1. Design Thinking:
Prototyping
By: Cherubim Mawuli Amenyedor

2. What do you
think?
2

3. Design is driving today’s approach to
problem solving
http://www.designdriveninnovati
on.com/book.html
3

4. Design-Thinking
is Human-Centred

5. Design-Thinking is
collaborative

6. Design-Thinking
is experiential

7. Design Thinking Process
7

8. Design Thinking is User centered
What are her needs? What are their needs?
What are her aspirations? What are the needs of the system?

9. What does she aspire to in
life?
Analytical
Design Thinking is T-Shaped Thinking
Empathy, Intuition, Experimentation
Point of View (POV) – defines the requirements of the
solution
“[USER] needs something [NEED] that does X,
Y and Z so that the user can achieve/realize the
dream of …. [INSIGHT from empathy]”
USER + NEED + INSIGHT
How do we use design thinking to extract
her aspirations

10. What does she aspire to in life?
Analytical
● Depth interviews
● Diary studies
● Observational shadowing
● Analogous thinking
● Controlled experiments
Questionnaire
surveys
Focus groups
Design Thinking tools for research
Empathy, Intuition, Experimentation
How do we use design thinking to extract her
aspirations ?

11. What does she aspire to in life?
● 2x2 matrices
● Empathy maps
● Process or journey maps
● Mind or relational maps
● Venn diagrams
● Personas
● Analogies/metaphors
● Many others
Design Thinking tools for analysis
Empathy, intuition, experimentation
How do we use design thinking to extract her
aspirations?

12. Research Analyze Prototype
Ideate
POV
The design thinking process

13. What are the
aspirational needs
of a Chinese
mother?
Aspirations Engineering: What are the
aspirational needs of a Chinese mother?

14. Aspirations Engineering: What are the
aspirational needs of a Chinese mother?
What are the
aspirational needs
of a Chinese
mother?
From globalization to glocalization to EM-made for EM
market

15. ● As of 2011, P&G Pampers were the number one
diaper brand in China (Continuum, 2012).
● Also, P&G’s 2011 annual report credited this project
for the increase in the size of the China diaper
market from $200m in 2000 to $2.8bn in 2011
(P&G, 2011).
Results?
Aspirations Engineering: What are the
aspirational needs of a Chinese mother?

16. Why prototype?
• Evaluate technical feasibility
• Effectively present the idea to customers
• Iterate at lower costs
• Simulate the future product
• Plan ahead

17. Sketches & Diagrams
Use sketches to begin the
process of
conceptualizing and
building a new product
and share the concept
with teammates for more
ideas and discussions.
17

18. Paper Interfaces
Paper interfaces prove to
be handy for early-stage
prototyping for digital
products. You can sketch
paper interfaces or draw
and cut out usable parts
of a user interface like a
drop-down menu or text
field.
18

19. Storyboards
Role-playing or
experiential prototyping
enables designers to
explore situations within
the system that you're
targeting physically. Role-
playing can be best used
in capturing and enacting
the user's experience of
using a product or service.
19

20. Physical Models
A physical model is used
to bring an intangible
idea into a physical, three-
dimensional form. This
enables much better user
testing and can evoke
discussions on the form
factor of the proposed
product.
20

21. Wizard of Oz
Interactivity that comes
from a human and not an
algorithm can be
tweaked such that users
believe the latter is the
case. The most famous
example of Wizard of Oz
Prototypes is a digital
system prototype, where
the user is tricked into
believing that the system
responses are computer-
generated when they are
human-controlled.
21

22. User Driven
Its purpose is not to use
the user-generated
solutions but to use their
designs to gain empathy
with them or fine-tune
your product according to
their ideas.
22

23. Thanks!
Any questions?
You can find me at:
@digitalmawuli
digitalmawuli@gmail.com
23