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Social Media and the Workplace

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chersantamaria

McMaster University, Centre for Continuing Education, July 25, 2011

TechnologieBusiness
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Social Media in the Work Environment A Presentation By Monday, July 25, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intro : www.cherylsantamaria.com : http://cherylsantamaria.com/blog : www.twitter.com/chersantamaria : ca.linkedin.com/in/cherylsantamaria
Right Here, Right Now
Social Media in the Workplace | Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
So, What IS Social Media's Role in The Workplace? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing Guidelines and Company Policies “ Most people don't plan to fail, they fail to plan.” - John L. Beckley, first librarian of the U.S. congress
Prep Work ,[object Object],[object Object],[object Object],[object Object]
Devising a Company Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip: Social media is constantly changing. A good policy should try to anticipate issues before they occur, including: “friending/following” colleagues, posting images online, language, usage, etc.
Crisis Management ,[object Object],[object Object],[object Object],[object Object]
Social Media Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[Source ]
SMM | The Pros ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SMM | The Cons
Integrating SM with Other Mktg Channels ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Integrating SM with Other Mktg Channels
Measuring Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Social Media and the Workplace

  • 1. Social Media in the Work Environment A Presentation By Monday, July 25, 2011
  • 2.
  • 3. Intro : www.cherylsantamaria.com : http://cherylsantamaria.com/blog : www.twitter.com/chersantamaria : ca.linkedin.com/in/cherylsantamaria
  • 5.
  • 6.
  • 7.
  • 8. Establishing Guidelines and Company Policies “ Most people don't plan to fail, they fail to plan.” - John L. Beckley, first librarian of the U.S. congress
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.