1. Primary Audience research
In this task, I made a questionnaire which contains 7 questions . In this
questionnaire , I have asked 21 people of mixed age and gender, and
through comparing I have got some information and this is my result.
(The whole questionnaire is divided into two parts.)
Q1.Have you watched horror films before?
view of horror
Yes,I am a big fan.
Yes, but I don't like them
Yes, but I am scared to watch
No, I have never watched
them.
As we can see, most of people have never watched horror movie. When I was doing
this research, I asked some people if they watched horror films, they answered ‘no’
without hesitating. They seemreally hate horror films.
And some people may have watched a few, but they don’t like it . Some people think
that is too horrible to watch . So some people answered ‘Yes, I have, but I am very
scared’. In their views , they want to watch them sometimes because it is incident
indeed, but they are afraid.
Just four over 21 of audiences who I have asked are the big fan of the horror films.

2. Q2. How do you feel about the Horror film?
feel about horror
Incident
Terrible
Interesting
This chart is divided into nearly three equal parts. Some people think horror is
incident while some people think it is terrible as well as some people think it is
interesting.
But most of people think watching horror films is exciting.
In total
Yes
No
However, most of people have watched
horror movies whatever they like it or
not.
Then , I asked 13 people who have ever
watched horror films more extra
questions about the horror films.

3. Q3.Do you prefer watching horror in cinema or at home?
Home
Cinema
When I asked this question, most of people said: ‘at home’ .
‘I think I would put my baby bear in my arms when I watching horror
movie.’
‘I prefer at home because if I can’t continue watching it I can turn off it as
quickly as possible’
...
Horror is not a popular genre because of its horrible plot and scary shot .
But there are still a lot of audiences want to watch it with their huge
curiosities. So in this situation, people would prefer watching horror at
home to watching it in cinema. So that the sales volume of tickets will
not be large but the horror is still a hot genre of the movies.

4. Q4.What sub-genre do you like most from the horror genre?
type
Comedy horror
Gothic horror
Supernature horror
Science fiction horror
Slasher
As we can see most people like watching science fiction horror.
Comedy horror and supernature horror are also hot sub-genre.
But less people like Gothic horror . Such as The Phantom of the
Opera, Dracula they are Gothic horror. People who have selected it
are old adults.

5. Q5.What is your favourite setting?
setting
Residential area
Forest
Haunted building
Historical location
Isolation
As we can see, Residential area, Forest , Haunted building and
Historical lacation own the same polls. And we can found that the
horror movies in recent years are set in the residential area and
haunted building most.
Less people prefer isolation .

6. Q6.What features scare you most?
features scare audiences most
The sound
The Dark lighting
The unknown
This question had another options before .One is monster another is ghost.
But nobody selected that two options.
Most people thought that the sound effect of the horror movies scares them
most.
Some people thought that the unknown things is the most horrible points in
horror.

7. Q7.What age group would you like to see within a movie?
age group
Teenagers
Young Adults
Adults
Old Adults
As we can see, most people prefer adults characters in the horror
films.
‘I don’t like teenagers acting the horror, they will act stupid and
make some stupid things. I hate they screaming , shouting or
something else.’
‘I hate children and old people in the horror. Children are always
creepy in the horror . And old adults look horrible with their
wrinkle and sagging skin .’
Those people who selected teenagers and young adults are under
20 years old, they selected teenagers and young adults for seeing
the movie stars I think.