17. “Interesting content is a top 3 reason that people follow brands on social media”
“78% of consumers believe that organizations providing
custom content are interested in building good relationships
with them”
“78% of CMOs think custom content is the future of marketing”
“Companies that blog 15+ times per
month get 5 times more traffic than
companies that don’t blog”
“70% of consumers prefer
getting to know a company
via articles over ads”
“Sources providing full-text content are 2.3 times as likely to have users return for a second visit”
