1.  Creative Marketing
Business in Bloom Series
Provided by SUNY Oswego SBDC

2. Networking!
Introductions.
 Tell us your name.
 What business are you in?
 What do you hope to gain from today?

3. Marketing Myth #1-
marketing is advertising
FACT: Marketing is promotion.
of you
of your goods and services
of your expertise
of your business and/or brand

4. Traditional
VS. Internet Marketing
 The differences between
traditional methods and Internet
marketing really lie in
effectiveness, ease and cost.

5. Internet Marketing
 The Internet offers all that
traditional marketing does, but
on a wider scale, for a longer
term and at a significantly
reduced cost.
 It is really about two things:
getting traffic to your website
and converting that traffic into
sales.

6. Email Marketing
 Create newsletters and
email campaigns that are
quick, easy and affordable.
 Build your list
 Mail Chimp and

7. Social Media
 If on a tight budget consider
skipping your main website.
 Social media platforms
have functionality and
audiences already built in.

8. Finding time for Social Media
viral marketing
Here's a good example I caught on Twitter.
An employee told the story of a tire store that
answered a customer's question about snow tires by
email. Thinking other people might have the same
questions about choosing snow tires; they took that
answer and published it on their blog. They got
10,000 views and made $60,000 in sales because
they chose to re-use that great content.

9. O entrepreneur.com - The online 'pinboard'
is driving serious traffic and proving to
be a powerful online marketing tool for
some companies.

10. Create a video
 Video’s are a powerful tool for promoting your
business and can drive traffic to your website
Take action-
http://tracymatthewman.com/tutorial-201-video-marketing-
made-simple-without-a-camera-and-if-youre-shy/

11. Mobile Marketing
 The practice of promoting products and
services using database-driven online and
mobile distribution channels to reach
consumers in a timely, relevant, personal
and cost-effective manner.

12. Incredible Mobile Marketing Statistics
 GROWTH
the iPhone's growth was 10 times faster than the
growth of America Online.
 MARKET SIZE
more people on planet Earth own a mobile phone
(5.1 billion) than own a toothbrush (4.2 billion){gross but
true}.
over 80% of Americans = 250+ million carry mobile
phones
 ACCESSIBILITY
91% of all U.S. citizens have their cell phone or
mobile device within reach 24/7.
more than 350 million active users (44%) currently
access Facebook through their mobile devices.

13.  SPEED & ACTION
while it takes 90 minutes for the average person to
respond to an email, it takes just 90 seconds for someone on
average to respond to a text message.
70% of all mobile searches result in action within 1 hour.
 REVENUES & RESULTS
mobile coupons get 10 times the redemption rate of
traditional coupons.
global mobile payments (called m-payments) currently
total approximately $240 billion and are expected to exceed $1
trillion by 2015.
mobile app downloads will reach 76.9 billion in 2014 and
will generate $35 billion in sales.

14. There’s an
app for
that!
The ―third‖ screen…

15. American Independent
Business Alliance (amiba)
O New Free Resource!
O Buy local campaigns
O Outreach materials

16. Buy Local Campaigns

17.  Average portion of $100 spent at a Target
store that stays in the local economy: $16
 Average portion of $100 spent at independent
retailers that stays in the local economy: $32
 Average amount of local wages paid for every
$100 spent at a full-service chain restaurant:
$18.68
 Average amount of local wages paid for every
$100 spent at a full-service locally owned
restaurant: $28.46

18. In a boycott, everyone loses.
In a Carrotmob, everyone wins.
In a Carrotmob campaign, a group of people
offers to spend their money to support a
business, and in return the business agrees to
take an action that the people care about.
People want to "vote with their money" to
advance their values and improve the world.

19. What is Guerrilla Marketing?
O Proven to work
for small
business
around the
world.
Simple to understand, easy to
implement, outrageously
inexpensive and often fun and
entertaining.

28. Have a Website
 According to a survey of Inc.
readers, most companies—29% -update
their sites very infrequently, on a quarterly
basis if at all.

29. Getting a domain
 It is very simple, important and non-expensive
process.
 Your site navigation must be simple and clear.
 Get a paid host.
With paid hosting your site will definitely be
more professional, reliable and will attract new
customers.

30. www.your website.com
• Email • LinkedIn
Marketin • Blogger
g
News and
• Twitter events 10%
Blog
(including
Contact Us
video) 40%
Page 10%
Products
About Us
& services
20%
20%
• Social • Google+
directories
• Facebook
• Pinterest

31. Home Page About Us
 Include a video
 Have a picture
 Have a free offer to
entice people to join
 The story of your
 Have your social
networks listed on organization
homepage
 List your special events  Add testimonials
and programs on
homepage
 Have your blog as your
homepage

32. Contact Us Content
Keep it simple! Scanable‖
with a call to
action: Large Font
 sign up for a
newsletter Bullet Points
make an Headings
appointment
…read more
50% off

33. Almost Free Website Hosts
O Google sites- free and easy way to
create and share webpages
O WordPress.org- free web software you
can use to create a website or blog
O 1&1.com- webhosting specialist to get
your business online
O Godaddy-

34. Search Engine Optimization
 Hundreds of thousands - even millions - of Users
each day are looking to find your website because
they want to buy your products and services. Are
they finding you at the top of the search engine?
IF YOU ARE NOT ONLINE, IT’S LIKE
HAVING A ―CLOSED‖ FOR BUSINESS
SIGN.

35. Benefits of blogging
Blogs=55%of traffic
 Adds new content and updates your website
 YOU become an industry expert
 Interacting and engaging with your
customers
 Adding keyword and tags that assist in
S.E.O.

36. Browser/Shopper/Buyer
 90% are browsers
 9% are shoppers
 1% are buyers
The goal is to drive TRAFFIC to your
website and to convert Browsers into
Buyer’s

37. Group advertising
 Groupon
 Livingsocial
 Ie. passport-to-syracuse

38. USPS.com/everydoordirectmail
Tell the whole neighborhood what your business has to offer!
 Postage is as low as 14.5¢ per piece – and you don't even
need to know names or street addresses.
 You simply identify the neighborhoods you want to
target, and your printed piece is delivered with the day's
mail to every address.
 You can include coupons, menus, event calendars, store
maps, and more – all of which can help bring customers to
your door.
 How to get started – use a local printer or do it yourself.

39. Five Great Reasons to Develop a Press Release
Press releases are a powerful marketing tool in an
integrated marketing plan.
1. You have earned an award or an honor.
2. Your firm is celebrating a significant event.
3. You are appearing as a speaker.
4. You produce a new product or develop a new
service.
5. You make a new hire.
Take action-
Write down one idea for a press release
that you will send out this month.

40. Five Great Ways to Use a Press Release
Press releases are a great way to promote yourself
and your business and here are some great ways to
utilize them.
1. Send it to your local press and industry trade
press.
2. Post it on your website.
3. Email or mail it to your clients, prospects, strategic
partners and vendors.
4. Email or mail it to your employees and those you
may want to recruit in the future.
5. Add it to your marketing packet.

41. Host a Workshop…
become an expert
 Sharing your knowledge about your
industry will help you and your company
gain respect as being an expert in your
field, while also building relationships thus
helping potential customers to value and
trust your opinions.
Take Action-
Write down what topics would you
cover if you were to put on a workshop?
How would you promote it?

42. Target Market Niche
and how to market to them…
Ex. Baby Boomers
 Publications O Lawn care, landscaping
 Restaurants and O Snowplowing
Cafes O Home
 Clothing Stores repair, decorating, reno
 Entertainment vating
 Tourism and travel O Pet Services
O Senior Care

43. Know your TRIBE…
Target Market Niche
O ― If you try to help everyone you will not help
anyone! When it comes to marketing we are
NOT all one.‖ ~ Max Simon
Take Action-
Sign-up for an email list of like-minded or
similar businesses to yours and study their
approach.
What do you like about it?(Be specific)
What would you do differently ?(Be
specific)

44. Create a marketing plan and stick to it!
Take Action-
*If you would
like a digital
copy of this
spreadsheet
email me at
chena.tucker
@oswego.ed
u

45. How the SBDC can help
 Our services are free and confidential.
 We can help with business
planning, financial planning, feasibility
studies, marketing, and more.
Take Action-
Call for an appointment at 312-3492, or
e-mail us at obcr@oswego.edu