Lindenwood University's advertising program is lacking, especially for students wanting to work in the creative-side (such as myself)

1. Chelsy McInnis

2. “The best ideas come as
jokes. Make your thinking
as funny as possible.”
David Ogilvy

3. • Lindenwood puts no emphasis
on the book.
• Advice from local copywriter
Walt Jaschek:
“Your book should
become like another
appendage to you.”
• A majority of classes don’t
have campaign or creative-
based assignments.
• Almost all copywriting portfolio
work comes from spec ads not
from classes at LU
• An aspiring copywriter will not
get a (good) job without a book.

4. What are we learning?!
• University of Illinois has 20+
Advertising core classes
• Webster University has 20+
core classes & a portfolio
review to graduate
• To graduate from Lindenwood, there is between
and 16-19 “core” classes.
• Only 2-3 of those are creative advertising focused
• There is no “Applied Class” for Advertising

5. The Problem With Teaching Advertising
• How do you grade “creativity?”
• Do grades discourage thinking “outside of the box?”
• Praiseworthy grading
• Peer Evaluation
• Students need to effectively respect a Professor's
experience and knowledge in the field.
• How do you take a student out of a stressed school
environment to focus on copywriting?
• Freewriting

6. How does LU improve their
advertising program?
• Add more Creative Advertising classes
• Give students chances to develop campaigns for
the university
• Starting an AAF program
• Helping students form portfolios, or sending
them to proper resources to help (REBUS)
• Hiring professors with industry experience

7. An advertising copywriter should:
• Be highly creative and imaginative
• Have good written and interpersonal skills
• Work well in a team
• Be able to work under pressure
• Have an eye for detail
• Keep up to date on Advertising
trends & pop culture.
• Curious about clients' products.
• Understand the different language
styles that appeal to various target
markets

8. “I have always believed that writing
advertisements is the second most
profitable form of writing. The first,
of course, is ransom notes.”
Philip Dusenberry

9. & ANSWER
QUESTION