1. NET•WORKING
How REALTORS® are using social networking to grow their businesses
Chelsie Foty | MAAR Member Relations & Marketing

2. Social Media Revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8

3. BE THE EXPERT
build relationships. connect. share.

4. BE THE EXPERT
build relationships. connect. share.

6. “You already understand the
importance of networking;
now it's time to take it online.”
www.entreprenuer.com

7. THE BIG THREE

8. THE BIG THREE

9. TWITTER
Micro-blogging
140 character “Tweets”

10. TWITTER
Micro-blogging
140 character “Tweets”

11. @MPLSREALTORS
http://twitter.com/mplsREALTORS

12. GROWING YOUR
TWITTER NETWORK
Follow others
(friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links

13. TWEET WHAT?!
http://www.youtube.com/watch?v=P6c7eyFWYIo

14. LINKED IN
Linked in is a business oriented network with resume-style
profiles
September 2009: more than 50 million registered users,
spanning 150 different industries
Make Connections: maintain a list of the contact details of
people you know, respect and trust in the business world.

15. SO I’M LINKEDIN...
NOW WHAT?
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion

16. Think of Facebook as a giant
cocktail party.
Speak as you would in any other networking scene.
Avoid:
“I’m a top producing agent! I have a listing on Main Street
and on 2nd Avenue.”

17. FACEBOOK STATS
• 300 million active users (September 2009)
• More than 120 million users log on to Facebook at least
once each day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
www.facebook.com

18. FACEBOOK STATS
• Average user has 120 friends on the site
• #6 U.S. site in terms of traffic
• #1 photo sharing site on the web
• On average, each user spent 4 hours, 39 min on
Facebook in June 2009
• More than 30 million users update their “status” at
least once each day
www.facebook.com

19. US FACEBOOK USERS BY AGE
March 2009
www.insidefacebook.com

20. US FACEBOOK USERS BY AGE
March 2009
www.insidefacebook.com

21. “SOLVE, DON’T SELL”
status updates: conversation & multimedia
building relationships vs. self promotion

22. USE MAAR’S TOOLS:
POSITION YOURSELF AS THE EXPERT

23. USE MAAR’S TOOLS:
POSITION YOURSELF AS THE EXPERT

26. Use existing media
to grow your social media network

27. Use existing media
to grow your social media network

28. BE INTENTIONAL.
Choose photos wisely
Maintain
face-to-face
networking
customize privacy settings

29. FOLLOW US
TWITTER: @MPLSREALTORS
FACEBOOK.COM/MPLSREALTORS
LINKEDIN GROUP: MINNEAPOLIS
AREA ASSOCIATION OF REALTORS