This document describes a JPM Investor Awareness Program that combines equity research with targeted digital investor outreach. The program includes distributing tearsheets with investment thesis and company data before JPM, posting about key discussion points the week before, and a marketing campaign with weekly custom posts to boost awareness. During JPM, it highlights meetings/presentations, posts the company presentation twice, and provides real-time analyst commentary. After JPM, it includes a wrap-up article, full report on impressions and engaged investors, and ongoing growth of social/media outreach aligned with IR strategy and recommendations for 2017. The fee for the 8-week program is $4K.

1. JPMINVESTORAWARENESS
PROGRAM
CATEGORYEXPERTEQUITY
RESEARCHCOMBINED
WITHTARGETEDDIGITAL
INVESTOROUTREACH
PreJPM DuringJPM PostJPM
TearsheetCommunicatingto
investorsasummaryofkey
data,historical
valuation,price,marketcap,
debtlevels,dividends.
ThiswillincludeaSummaryof
keyinvestmentdriversanda
JPMSpecificthesiswrittenby
aZacksAnalyst.
Thisresearchreviewwillbe
postedtoyourYahooFinance
pagetheweekbeforethe
conferenceoutliningkeyitems
investorswillneedtoknowto
makeadeterminationonwhy
theinvestmentmeritsfurther
interest.
Amarketingcampaignof
weeklycustompoststoboost
Investorawareness.
Schedulesposted,time,dateand
venueforallJPMConference
meetingsandpresentations.
HighlightedonallZacksmedia
platforms.
Yourcompanypresentation
postedtwiceduringtheweek
linkedtotrendinginvestornews
andZacksAnalystcomments.
CapturetheJPMbuzz
throughdigitalmedia,targeting
bothretailandinstitutional
investors.Guaranteed20,000
Digitalinvestorimpressionsper
post.
AccelerateyourInvestor
AwarenessthroughDigital
DistributionwithRealtimeanalyst
commentaryofyourprogressat
theevent.
WrapuparticletoYahoo
Financeanddistribution
throughthemedianetwork.
Fullreport:detailsofthe
campaign, impressions
perpost,accountdetailsof
investorswhohaveengaged.
Harnessandtracktheincrease
ininvestorawarenessfromyour
attendanceatJPM.
Ongoinggrowthofyoursocial
andmediainvestoroutreach.
Alignresearchcoverageand
distributionwithyourIR
strategy.
Recommendationsfor
leveragingthrough2017.
FEE: 8-WeekProgram$4K
Contact:
GilesHaycock
ManagingDirector
312-265-9351