1. Erik Lustgarten
Levi Washburn
Ryan Maxfield
Jason Guo

2. Benefits of on-line dating
Higher rates of success
People busy, harder to get out
People move into new cities
Difficult meeting new people
Niche sites provide a better “base”

3. Barriers to entry:
Large learning curve
eHarmony, Chemistry, Match Facebook, etc.
Switching is hassle
Possible retaliation

4. Buyer / Supplier Power:
Buyer Power
Long term relationships = low
mid level relationships = plethora of options
Supplier Power
Within the company

5. Substitutes:
Lower level relationship sites
Yahoo!, Myspace, Facebook, AIM, etc.

6. Industry Rivalry:
High non-price competition
High growth rate
Little price competition
Low exit barriers

7. Competitive Strategy
Product Design
Personality Profile
Matching Algorithm
Guided Communication

8. Competitive Strategy
Marketing
Testimonials from satisfied customers
Attracting users that do not use online dating
Radio / TV / Internet ads

9. Competitive Strategy
Research and Development
Relationship Dynamics
Advantages
Quality Pool
Extensive / Efficient matching services

10. Competitive Threat
Low
Distinguished between other services
long-term relationships
algorithm

11. Main Competition
Match.com
Different market
Not as large

12. Where to go?
1.Heavy Marketing within US
2.Include more casual daters
3.Add businesses targeting other life aspects
4.Rapid geographic expansion

13. Where to go?
4.Rapid geographic expansion