2. C h e e C h i n g | D a n n y N e w | F e l i c i a A s h l e y
K e n n e t h Y e e | R i n a A z u r a | S h a r m e i n
C h a n g | N i d h i J o s h i
Understanding Good Food Mag
What is Good Food about?
Increase in magazine sales in food category
Increase in eating quality food
Increase in cooking shows
Increase in magazine sales in food category
Increase in eating quality food
Increase in cooking shows
Increase in magazine sales in food category
Increase in eating quality food
Increase in cooking shows
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
At Good Food, we realize that cooking is about eating and sharing food with the people you love.
But picture this…
(Dramatize on NETTELs situation & problems faced with cooking)
A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
But picture this…
(Dramatize on NETTELs situation & problems faced with cooking)
A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
But picture this…
(Dramatize on NETTELs situation & problems faced with cooking)
A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
But picture this…
(Dramatize on NETTELs situation & problems faced with cooking)
A similar problem. (i.e lack of confidence is faced by our secondary & tertiary T.A)
With Good Food Magazine, YOU can take your cooking confidence to the next level, as the triple-tested recipes minimize uncertainty.
With Good Food Magazine, YOU can take your cooking confidence to the next level, as the triple-tested recipes minimize uncertainty.
Our campaign message needs to reinforce that confidence.
We know our T.A can cook, we want to encourage them to step out of their comfort zone.
Tagline: - “How Many Cooks Do You Have?”
This provides reassurance to our T.A that Good Food Magazine will help you to cook the food that you always wanted to, but were too afraid to try.
Provides reassurance to our T.A that Good Food will help you cook the things that you ware afraid of in the past.
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Women’s Day, Women’s Weekly, Ok! Magazine
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Submit with ingredients / cooking style that you are afraid to cook
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Increase in sales on Y.O.Y basis
Increase in Subscriptions
Differentiate from competitors based on triple tested USP
Awesome things that help in mini ways
Awesome things that help in mini ways
Awesome things that help in mini ways
Awesome things that help in mini ways
Awesome things that help in mini ways
Awesome things that help in mini ways
Awesome things that help in mini ways
All of this works together in order to achieve our objectives
increase sales
Increase subscriptions
All of this works together in order to achieve our objectives
increase sales
Increase subscriptions