Nokia (Finland) has existed in this industry since time immemorial. Using its intelligence and the emerging technology from time to time, it exhibits the reputation of the leading contender that it enjoys today. Samsung (South Korea), on the other hand, rushed into the mobile phone industry like a gush of strong wind, but has been making quite an impact to consumers. The question, who's better? This presentation that can also be seen at www.youtube.com/watch?v=G_NNE4dZngg aims to compare #CheapSamsungPhones with Nokia phones in terms of strengths and weaknesses.

1. Exploring Corporate Strategy

2. Nokia
:Vision:
Voice Goes Mobile….If it can go mobile – it will
:Mission:
Connecting People

3. Nokia’s Strategy in India
• Expand mobile voice
• Drive consumer multimedia
• Bring extended mobility to enterprises
• Clearly defined objectives and goals
• Right timing of decisions
• Determination and risk taking
• Foreseeing and using rising market opportunities
• Creating the future

4. Samsung
:Vision:
Leading the Digital Convergence Revolution
GROWING TO BE THE BEST
:Mission:
Digital-ε Company.

5. Samsung Strategy in India
• Aggressively hawking flip-tops and clamshells with
polyphonic ring tones and colour screens.
• Nationwide distributor and retail presence in the domestic
consumer durables market.
• Samsung has been associated with the Lakme India
Fashion Week (LIFW) for its Mobile Phones. The Company
used the LIFW-2005 as a platform to launch its D-500,
World’s Best Mobile Phone in the Indian market.
• Set up a handset manufacturing facility in India

6. • Nokia
• ......IMG_0317.jpg
• Samsung

8. What is SWOT Analysis
• It is a non-financial planning tool.
• It links the analysis in terms of advantages and
disadvantages; and the internal and external business
environment (in a matrix format).
• The Strengths and Weaknesses are defined by measures
such as market share, loyal customers, level of customer
satisfaction and product quality.
• Opportunities are new potential areas for business in the
future, such as new markets, or new conditions in existing
markets.
• Threats describe how the competition, new technology, or
other factors in the business environment may affect the

9. Three stages of a SWOT analysis
1. Identify.
2. Draw conclusions.
3. Translate into strategic action.

10. What it pays to be a business
SWOT?
• Putting your firm under the SWOT magnifying glass may
work wonders If you think your business could be
doing better, why not try a SWOT analysis?
• SWOT stands for Strengths, Weakness, Opportunities
and Threats
• By putting your firm under the
magnifying glass in such
a fashion you may find the
way to grow your company
or increase your earnings.

11. SWOT ANALYSIS

12. Advantages of SWOT Analysis
• Consolidate strengths
• Minimises Weaknesses
• Helps to Grab Opportunities
• Minimises Threats
• Facilitates Planning
• Facilitates Alternative Choices
• Helps to Innovate
• Ensure Survival & Success

13. SWOT Analysis On Samsung and
Nokia
Strengths of Samsung
• New product concept to rollout in five months
• Catching the pulse of the consumer, offering good
designs & understanding Emotions
• Heavy investment in technology, product design, and
human resources
• Focus on innovative products for the high-end market.

14. Strengths of Nokia
• Strength of the corporate brand.
• Complexity improves its Competitive position
• Design, the branding and the technology
• Backwards compatibility - protection from a Japanese
onslaught
• Lending personality to its products (fashion statement)
• Effective advertisement and market communication
• Not only a tool for business but being an item of everyday
convenience

15. Weaknesses of Samsung
• Not pro actively coming out with newer models
• Lack in product differentiation.
• Different models at different price points
• Focus on mass market instead of niche markets
• Not very user friendly designs.

16. Weakness of Nokia
• Lapse has opened up space for smaller competitors
• Potential threat from Microsoft’s entry into mobile
telephony
• Ericsson- king of wireless infrastructure
• Design to market takes more time

17. Opportunities of Samsung
• Distinguish its service from competitors.
• Offer product variations
• Demand for cell phones driven by the service providers
or carriers
• Tie up with service providers
• Lowering the price of a phone by just $20 in many
countries could increase its affordability by 43%.(As
per a study report)

18. Opportunities of Nokia
• Highest growth in markets such as China and Latin America
• Feature-loaded phones to act as an offset
• Providing value at a reasonable lifetime cost
• Life style marketing and segmentation
• Building a worldwide supplier network
• Preempting competitors in critical markets
• Managing competitive interaction

19. Threats of Samsung
• Motorola’s dominance in the U.S, Nokia’s popularity in the
European market, controlling more than half of the world
market
• Aggressive competitors, including Sony, Ericsson, and
Siemens eating into its share.
• Not keeping track of the new trends in the market
• Not an accessory and fashion statement

20. Threats of Nokia
• Biggest threat - “complacency”
• “Inflection point” - a disruptive technological change
• New competitors with different skills and potent brands
challenge
• 3G will increasing competition between suppliers
• Cheaper midrange models from Motorola and others

21. One example of S.W.O.T.
NIKE SWOT ANALYSIS
Strengths:
Nike is a very competitive organisation. Phil knight ( founder
and ceo) is often quoted as saying that “Business is war
without bullets”
Weakness:
The organisation does have a diversified range of sports
products.
Opportunities:
product development offers Nike many opportunities.
Threats:
Nike is exposed to the international nature of trade.