Some U.S. data - again used for a blog post on http://www.die-biecks.de/weblog (http://bit.ly/h9SXee) - Slideshare is great for that :-)

1. Understanding the customer of the future
The US is more person-oriented than the rest of the world when
searching...
What are/were your top three channels for
information search?
(Percentage of Survey Respondents)
49,4% 50,6%
47,9% 47,5% 46,4% 47,5%
41,2%
39,3%
Website insurer Personal contact with Personal contact with People I know
a tied agent an independent agent personally
or broker
global US
Source: IBM Instute for Business Value
n=21,740 (global), n=1603 (US)
1 © 2010 IBM Corporation

2. Understanding the customer of the future
... and when purchasing insurance
Where did you buy insurance?
(Percentage of Survey Respondents)
30,3% 31,4%
27,3%
20,7%
18,9%
16,9%
Website insurer Personal contact with a tied Personal contact with an
agent independent agent or broker
global US
Source: IBM Instute for Business Value
n=21,740 (global), n=1603 (US)
2 © 2010 IBM Corporation

3. Understanding the customer of the future
Even price sensitivity does not change this
Where did you buy insurance?
(Percentage of Survey Respondents – US only)
33,8%
29,7%
21,8%
14,9%
Website insurer Personal contact with a tied agent
US - price conscious consumers US - less price conscious consumers
Source: IBM Instute for Business Value
n=21,740 (global), n=1603 (US)
3 © 2010 IBM Corporation