Crowd Sourcng in the automotive sector, an example from the project ELMO's - Electro mobility solutions for cities and regions.

1. tcbe.ch – ICT Cluster
Bern, Switzerland
Lucie Greiner /
Christoph Beer
mundi consulting ag
ICT Cluster Bern, Switzerland
christoph.beer@tcbe.ch
christoph.beer@mundiconsulting.com

2. Seite 2
Facts tcbe.ch - ICT Cluster
Bern, Switzerland
Founded: 13.12.1996
The tcbe is a non-commercial association (Article
60 of the Swiss Civil Code (ZGB)).
Target:
ICT Cluster Bern is a collaboration between
companies, training institutions, trade associations
and local authorities with the aim of strengthening
the telecommunications and IT sector in our
economic region
205 members including companies (suppliers and
users), Government, Education, ICT-organisations

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Main Topics of the cluster
• Networking
•
• Go international (Import and Export-Promotion)
• Education
• Knowledge and technology transfer
• Experience exchange / Centres of Competence
• Communication / focus
• Promotion of the region
• Inter-/cross-clustering

4. Overall Goal
EMLOS overall goal is to promote more
sustainable transport through the
development of
electromobility solutions for cities and
regions.
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Christoph Beer, tcbe.ch – ICT Cluster Bern, Switzerland, mundi
consulting ag

5. Project Objectives
I. Paradigm Shift: From Ownership to Usage
Development of concepts for future business models able to create new
mobility patterns in urban environments.
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II. Cross-border Field Tests
Design of cross-border field tests to demonstrate state-of-the-art in
technology and infrastructure, to identify further research needs and to
analyse acceptance by users.
III. Joint Action Plan
Elaboration and adoption of a cross-border action plan to strengthen the
research and knowledge base and contributing to competitiveness of
European «mobility industries».
Christoph Beer, tcbe.ch – ICT Cluster Bern, Switzerland, mundi
consulting ag

6. ELMOS Concept
01/06/2012 6
Problem
Areas
CO2
Emissions Energy
Scarcity
Congestio
n
Noise
Emissions
Technologi
es,
Concepts
& Solutions
Optimised
Research
infrastructures
ICT
Energy
Automotive
Cities &
Regions
Holistic
Mobility-
concepts
Market
Uptake
Citizens
Readiness
Socio-
economic
Benefits
Quality of
Life
Competitiv
e-ness
Sustainabl
e
Growth

7. Project-Flow Elmo’s
• Identification of existing
Knowledge
• Definition of future needed
Knowledge
• Close the Gap with a
Joint Action plan
Electro Mobility as a Tool for Regional
Development

8. openInnovation/
Crowd Sourcing

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The innovation process

10. OpenInnovation
The definition ‚Open Innovation‘ was first used by
Henry Chesbrough. 2003 he observe innovation
concepts under the thinking of globalization and
fluctuation of the workforce.
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11. Innovation Process
theoretically
• Open Innovation
• Closed Innovation
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Crowd
Sourcing
Implemen-
tation
Market
Integration
Idea
Generation
Implemen-
tation
Market
Integration

12. Innovation Process in use
• Open Innovation
• Closed Innovation
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Crowd
Sourcing
Implemen-
tation
Market
Integration
Idea
Generation
Implemen-
tation
Market
Integration

13. Sub-Process Idea Generation
Step 3
Choose of
Ideas
Step1
Definition of
the question
Step 2
Idea
Searching /
Screening
Step 5
Planning of
the implemen-
tation
Step 4
Ranking of
Ideas

14. Crowd Sourcing with Atizo
Social Innovation Crowd = more
than15'000 creative
thinkers
Web 2.0 Software

15. Who is the crowd?
• You don’t know
• Behaviour of a swarm / Collective Inteligence
• Fully open Crowd / Public Crowd
• Half- public Crowd
• Closed Crowd / Known Team
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16. An example in ELMO‘s
• French supplier of payment equipments for car
parking places
• He is searching new services for up-selling the
pillar
• We will start 2 innovation processes
• Crowd-Sourcing with end-user
• Open innovation process with several ICT Clusters
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17. Cluster and crowd
The cluster is a crowd, but a semi public trusted one
Many clusters are multi semi public trusted crowds
⇒ Crowd-Sourcing and Clusters are a
good Synergy
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Contact
tcbe.ch – ICT Cluster Bern, Switzerland
mundi consulting ag
Christoph Beer Lucie Greiner
Cluster-Manager, CEO Project-Team ELMO’s
Mobile: +41 79 608 18 13 lucie.greiner@mundiconsulting.com
Christoph.Beer@tcbe.ch /
Christoph.Beer@mundiconsulting.com