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1. PROMOTE YOUR
SELF, YOU ARE YOUR
OWN BRAND!

2. START THINKING OF YOURSELF AS A BRAND
• What do you wish for people to associate with you when they think of your name? Is there a certain
subject matter in which you want to be perceived as an expert or are there general qualities you want
linked to your brand? Once you understand how you wish your brand to be perceived, you can start to
be much more strategic about your personal brand. This doesn’t mean you can’t be human.

3. PERSISTENCE
• Brands aren’t built overnight. To build a brand, you need to be patient and don’t give up. Continually
put out messages and brand experiences that consistently communicate and support your brand
promise. This is how you develop brand awareness, recall, purchase intent, loyalty, and advocacy.

4. WHAT IS YOUR PERSONAL BRAND?
• It’s your reputation. It’s about bringing who you are to what you do and how you do it. It’s about
making your mark by being yourself—your best self. Think of your personal brand as your calling card—
your unique promise of value. It's what you're known for and how people experience you.
What are your unique strengths, skills, and attributes?
How do you choose the career that’s right for you?
What do you want to be known for?
What will make you stand out in the eyes of potential employers?
Well…what are you waiting for?

5. STEP UP TO STAND OUT
• In today’s marketplace, it’s tough to stand out. Good grades
and lots of extracurricular activities won’t guarantee that
you’ll land the job of your dreams, or that you’ll even land
an interview. There are many qualified candidates out there.
The secret to standing out is to impress recruiters with the
unique and authentic you—in person, on paper, and online.

6. YOUR PERSONAL BRAND MATTERS
• Your brand is your reputation. It’s your calling card. It’s what
you’re known for and how people experience you. It’s about
bringing who you are to what you do and how you do it.
Delivering your brand clearly and consistently will create
a memorable experience in the minds of those you interact
with and can open doors to new opportunities.

7. PURSUE YOUR PASSIONS
• Your passions fuel your actions.
When you integrate your passions
into what you do, you’re more
engaged and can create a powerhouse
of enthusiasm, engagement
and inspiration for those around you.