2. Online reputation management, is the practice of consistent research and analysis of one’s
personal or professional, business or industry reputation as represented by the content
across all types of online media.
-Wikipedia
4. THERE IS NO END OF REASONS OF REPUTATION. A PARTIAL LIST
COMMON REPUTATION PROBLEMS
NO Boss Customer Bad PR Cant escape
Poor MIS Long Hate List Oh My God !
Syndrome Complaints Management Scandals
8. BE PREPARED. HAVE A PLAN. MANAGE EXECUTION.
MANAGED ORM SOLUTION
ORM execution needs
to care of legal, and
Personal Restrictions.
The execution need to
take care of client
Motivation, strategies, ORM can not be participation, editorial,
involvement of client managed overnight. It branding and content
for the ORM. is a continuous process. creation considerations.
Create Manage
Work on plan Build Confidence Set Expectations Execution
Foundation Communication
Incorporate Client Observations and The communication on
Considerations while variations on issues, and the digital channel is
working on the plan. managing ORM Long tail calculated and engaging.
issues
10. ONLINE REPUTATION MANAGEMENT IS A PROCESS. IT IS NOT OVERNIGHT WONDER.
ORM EXPECTATIONS
Get proper listing Client need to be
assessment done and confident and in
define listing types – Keep clients informed.
Client must be control. Client is
positive negative and interested in weekly
neutral. interested in knowing
developments. and monthly reporting.
Agree on Scope Assessment Timeframe Communication Reporting Trust
Identify properties Educate client on It is important for client
involved and get in timeliness and execution to have consistent
agreement with the process. It should include ongoing communication
client on plan. position of negative and reporting. They want
listing(s), strength of A search engine results
negative listing(s), page (SERP) information
budget considerations
12. Business
Leader
Where you will be
Thought Leader
Book
Web 2.0 Virtual Event
Pioneer
Thought leader
Digital Media
MARKET DIFFERENTIATION
Web 2.0 Expert
Evangelists
Market Challenger
Acquisition In
Marcom
digital space
writing
Presentation
Presentation
Me-Too Offering
Business Case
Analysis Where I must be
This Quarter Q1 & Q2 Q3 & Q4 Next Year
TIME LINE
MEASURE BRAND IDENTITY SYSTEM
14. MANAGING KEYWORDS
ONLINE REPUTATION ASSESSMENT
Keyword: Search Engine: Date:
Position URL Page Rank Alexa Rank Sentiment
*Generic detail. The customized complete list is business specific.
15. MANAGING BUSINESS NEEDS
ONLINE REPUTATION ASSESSMENT
Position Search Engines Social Networking sites Corporate sites
Online brand image monitoring
Online corporate image monitoring
monitoring of CXOs
Competitive information
Industry trends update
social media networks
monitoring brand ambassadors
*Partial list . The customized complete list is business specific.
