กรณีศึกษาการใช้ social media เพื่อสร้างแบรนด์ให้เป็นที่ชื่นชอบ โดย @RongLive

1. “Is your brand
socially awkward?”

2. @RongLive

7. “Why should I be friends
with my coffee?”

8. 6.2 million fans

9. “How a brand should behave when
it chooses to jump into
social media?”

10. Where do you start?

11. Social strategy starts
the same as any other
strategy

12. Attract
Influence Objectives Maintain
Service
a clear marketing objectives

13. “We want a widget/viral video”
is not an objective

14. The keys to success…

16. Case Study

19. Challenge
• Demonstrating how the power of a big idea
enabled an old fashioned brand to continue
relevance in the Google age
• The idea was to show that you can get any
job done using nothing but Yellow

23. view video : http://bit.ly/atr74I

26. Challenge
• To elevate the stature of Post-it notes
from a commodity to something bigger and
nobler…
• Make the brand more relevant and „cool and
hip‟ with members of Gen X and Gen Y

34. The fan
following

37. Challenge
• To search for the real fans in Thailand
• Foster relationship with the fans before
the products launching and make them
become their preferred brand

39. Facebook.com/BurtsBeesTH
4,400+ fans

40. ❹
❸
❷
❶

44. ❹
❸
❷
❶

46. “selective
sampling &
review by fans”

48. ❹
❸
❷
❶

50. ❹
❸
❷
❶

57. What‟s Next

60. Thank You
for more info please contact :
Chatuphum Suthasarn
twitter : @RongLive
email : ronglive@gmail.com