Inbound Marketing vs Outbound Marketing
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Chatter Buzz presentation presented during the PBGT business conference on June 30th @ Jacksonville, FL
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Inbound Marketing vs Outbound Marketing
- 1. Inbound Marketing Vs. Outbound Marketing 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 2. Outbound Marketing = Traditional Marketing 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 3. Inbound = Permission Based Marketing -OR- 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 5. So What Counts as Inbound Marketing ? 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 6. What do I do with all my content ?
- 7. FACT The Internet has fundamentally changed the way people find, discover, share, shop & connect.
- 10. The Good and The Bad Inbound Marketing Outbound Marketing Pros: Pros: • Cost effective • Reaches people who may not know to • Permission based (noninvasive) search for your product or services • Measureable Cons: Cons: • High Cost , Low Yield • Can be time consuming • Customers aren’t always ready to buy when the message is received. • Interruption Marketing • Communication is one way • Blocking techniques (do not call, spams, DVR) • Not as measureable 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 13. Average Traditional Advertising Costs Newspapers: $250 to $2500 dollars per week Radio: $100-$300 bucks per week for rotating spots. Expect to pay more if you want a specific slot. Television: Expect to pay upwards of $200k or more for prime-time national spots. Local markets can still charge hundreds of dollars per week for your 30-second promotion. Magazines: National Magazines are ~ $100k or more for a full page. Small ads will run you thousands of dollars per month. Yellow Pages: An average half page yellow book ad will run you over $1,000 per month. Un-measureable! 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 15. Average Inbound Advertising Costs Websites: $2500 to $15k depending on the design & functionality. • SEO: Prices for these services can range from $500 – $5000 per month, again, depending on the age, keywords, and stage of the consultant or agency you employ. Pay Per Click: A typical Adwords campaign can often run anywhere from $500 – $2500 per month depending on your budget. Social Media Marketing & Other Inbound Marketing Services: Specialists can charge anywhere from $1000 to $10k per month for specialized services, depending on how much time they put into your project each month. Measureable! 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 16. Small Business Level Playing Field 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 17. FACT Social Media is a huge part of Inbound Marketing… Use it!
- 23. FACT Different social media platforms work better for different industries.
- 25. Facebook Is More Effective for B2C; LinkedIn Is for B2B 321.236.BUZZ (2899) www.chatterbuzzmedia.com
- 26. FACT Go Inbound or get left behind by your competitors
- 27. THANK YOU. Shalyn Dever Founder of Chatter Buzz Media www.chatterbuzzmedia.com www.linkedin.com/in/shalyndever
- 28. Q&A Receive a complimentary marketing assessment from Chatter Buzz: WWW.ChatterBuzzMedia.COM