3. Agenda
• How Google Offer works
• Current Marketing Strategy
• Competitive Advantage
• Recommended Marketing
Strategy
• Implementation
4. How Google Offer Works
• For Consumers
Search for offer Get offer Redeem offer
• Find offers everywhere -Maps, Wallet, Search, Google Plus
• Save offer on Google Drive, access from anywhere
• Redeem both in store or online
5. How Google Offer Works
• For Merchants
Serve
your
Custom
ers
Collect
your
money
Run
your
offer
Market
your
offer
Create
Offer
• Reach customers at the right time
• Get online visitors in your shop
• Measure Offer performance
6. Current Marketing Strategy
• Business Objective- Search Solution
• Google is not selling services, they are
branding them.
• The power of less.
Advertising
Consumer
Products
Internet Time Experimentation
Strategy
7. Competitive Advantage
• Google Search
• Huge Customer base
• Established Vendor from Google
Ad words
• Google Services Integration
8. Advantage for Merchants
• Better Payment terms.
• More distribution channels.
• Payment for Vouchers sold but not
redeemed.
• Monitor and Analyze offer
Behavior.
13. Positioning
• The deals business is a "chicken-and-egg"
business.
• Platform for third-party services- personalization
service as a way to increase the conversion rates for these
deals
Best Offers
