1. Charu Choudha
M|FC|10|37

2. Objective: To design a Brand Identity for a hypothetical Designer, who works with
Indian crafts and creates very innovative, contemporary and traditional assecories and
garments.
Challenge: The products being created by the designer are very exclusive and exported
to Abroad (outside India).

3. Brief prepared.
Name of Designer: Aishwarya Enolla (female)
Age- 25 years
Specialization: Textile Designer (Mumbai-based)
Craft incorporating: The designer is highly obsessed with Pattachitra Paintings
from Orissa. Thus, she incorporates pattachitra art in most of her products.
Product lines- Bags, laptop covers, kits, stationary to sarees
, Kurtis, stoles, slippers etc
Product Range- Starting from Rs. 1000 to Rs.10,000
Specialty of the products: The products are very much inspired by Hindu
mythologies so all of the are based on stories of gods and goddesses.

4. Understanding the Personality of Brand

5. INSPIRATION & PROCESS OF DERIVING ICONS
+
Pattachitra paintings Story telling in early times in India
+ =
+ =
+ =
option1
option2
option3

6. OPTIONS FOR THE LOGO
preliminary option1
preliminary option2
preliminary option3

7. CHOSEN LOGO

8. PROCESS FOR CHOOSING COLORS
Inspiration
Final color palette
R= 238
G= 42
B= 38
R= 248
G= 163
B= 43
R= 238
G= 38
B=94
R= 241
G= 113
B= 37

9. Font family- Sans Serif
Geosans light

10. Final Identity

11. Business cards

12. Letterhead & Envelope

13. Screen saver

14. Prize Tags & badges

15. CD cover ,Diary & envelope

16. Poster & Flyer

17. Brochure Design

18. Paper bags

19. Jute bag & boxboard box ( specially used for exporting purpose)

20. Cost of Collaterals per 1000 prints according to custom sizes:
Poster:
Size- 18 inch by 24 inch
Preferred paper- glossy coated paper (130 GSM)
Cost/1000 sheets- 15,000 INR
Type of printing- offset printing (4 inks)
Cost/1000- 18,000 INR
_______________________________________
Total - 33,000 INR (approx)
2. Brochures:
Size – 6 inch by 6 inch
Preferred paper- glossy coated paper (130 GSM)
Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INR
Additional cost for binding, tin edging, cutting etc-10,000 INR
________________________________________
Total- 1,70000 INR

21. Flyers
Almost equal to the posters
Glossy coated Paper,(100 GSM)
Offset printing
______________________________________
Cost- 33,000 INR
Business cards
Size-3.5 by 3.5 (custom)
14 point CS2 paper
Both sides color, High gloss front
_______________________________________
Cost-8000 INR
Miscellaneous cost-20,000 INR
( This will include letter head, stickers, tags, bags, sourcing etc)
On adding all, Total cost of production- 2,70,000 INR
Design charges -50,000 INR
___________________________________________
Total cost of the branding along with production- 3,20,000 INR

22. Thank
You 