1. Questionnaire
The purpose of this questionnaire is to find out who our target audience is for our media
products and to find out what our audience would be looking for in a horror trailer,
magazine front cover and film posters. The plot for our film is based around the idea of
haunted/possessed toys that have been passed down generations. The information that
we collect will help us when we create our products as we will know how to address and
attract our target audience.
1.) What is your gender?
Male Female
2.) How old are you?
Under 16 16 to 20 21 to 25 26 to 30 31 to 35
36 to 40 41 to 49 50+
3.) What is your employment status?
Full-Time Employment Part-Time Employment Unemployed
Retired Student
4.) What is your town of residence?
Harlow Epping Roydon Broxbourne Other
...............................................................................................................................
5.) How much do you spend on film consumption per month?
Nothing £1 to £5 £6 to £10 £11 to £15 £16 to £20 £21+
6.) How many times per month do you go to the cinema?
None 1 to 3 4 to 6 7 to 10 11+
7.) How many films per month do you digitally download?
None 1 to 3 4 to 6 7 to 10 11+
8.) Where would you be most likely to view a films trailer?
TV Cinema DVD/Blu-Ray Previews Computer
Tablet Phone Other
...............................................................................................................................
9.) On which of these platforms would you most likely use to watch a film?
Cinema DVD’s/Blu-Rays Digital Downloads Television Phone
Computer Tablet Other
...............................................................................................................................
10.) Which of these psychological horrors is your favourite? (Please Pick 2)
Woman in Black Paranormal Activity Rec. Blair Witch
Project
The Ring The Shining The Possession
The Cabin in the Woods The Awakening Other
...............................................................................................................................
11.) Which language style would you expect to see in a horror film?
Serious Humorous Sarcastic Intimidating Other
...............................................................................................................................

2. 12.) In our horror film, which of these settings do you think would be most
appropriate?
Modern House College Woods/Forest Public Street Other
Why? - .................................................................................................
13.) Which of these cinematogrophy elements do you think would be most
appropriate in horror?
(Please select all appropriate)
Point of View Shots Extreme Close-Ups High/Low Angle Shots
Panning Movements Tracking Movements
Fast Paced Cuts Slow Paced Cuts Jumpy/Quick Cuts
14.) Which type of sounds do you think would work best in a horror trailer?
(Select 2)
Footsteps Creaks White Noise such as Radio/TV Screams/Shrieks
Whispers Silence Background Music Other
................................................................................................................................................
15.) Which of these film magazine front covers do you prefer?
1 2 3 4
Why?
Text Picture Colour Layout Features Other
................................................................................................................................................
16.) Which of these film posters do you prefer?

3. Why?
Text Picture Colour Layout Features Other
................................................................................................................................................