Diocese of Baton Rouge Is there an App for that?

1. S
Is there an App for that?
Best Practices for Integrating Technology
into Faith Formation
Diocese of Baton Rouge
ChCharlotte
McCorquodale,
PhD
Ministry
Training
Source
www.ministrytrainingsource.org

2. Today’s Workshop
Part One: Technology Landscape
• Social media and technology
landscape and how to stay-up-to-
date.
• Examining technology and
ministry resources.
Part Two: Social Media & Ministry
• Best practices in using social
media in faith formation and
evangelization.
• Examining the App options.
Part Three: Developing a Plan
• Developing a plan for integrating
technology into faith formation
(what, who, how)

4. S
TODAY’S DIGITAL
HANDOUTS ON PINTEREST
Video Instructions for Signing Up a
Pinterest: Account
https://www.youtube.com/watch?
v=WN0kD4Bc4yI
Follow charmccor on Pinterest:
https://www.pinterest.com/charmccor/

5. What has happened in the past
20 years?
S Internet Users: 1995: 35 Million—2014: 2.8
Billion Mobile
S Phone Users: 1995: 80 Million (1%) —2014:
5.2 Billion (73%)
S Time Spent Per Day Using Digital Media
1995: 2.7 —2015: 5.6

6. How did you hear music primarily as a teenager?

7. S
Who, where, what?
How did you hear the
music when you were a
teenager?
What do you hope we
talk about today?

8. S
Let’s Hear From You

9. Is there an App
for that?

10. The Digital Mission Field
S Accessible and Adaptive Websites
S Immersive Multimedia
S Easy and Secure E-commerce
S Engaging Social Media
S Innovative Mobile Technology
http://goo.gl/2Gi4PE

11. Transforming Parish
Communications:
Growing the Church
1. Why must the Church be present in new
media to fulfill its mission? (What are the
main reasons parishes have not fully
embraced this new technology?)
2. How can the Church best implement new
media evangelization without over-
burdening very busy parish priest and
parish staff members?
3. What are the essential things parishes need
to know to begin utilizing digital media
effectively?

12. Multiple Tools: One Mission
Using the tools in one cohesive effort

14. Five-Step Process
for Integrating Digital and Social Media
into Ministry
I. Make the Case---Create a Shared Vision of the Future
II. Survey and Envision the “Digital Mission Field”---Creating
Realistic Goals
III. Establish and Educate Leadership---Organize Social and Digital
Media Committee and Coordinator
IV. Identify Audience, Message, and Media---Develop
Implementation Plan
V. Promote and Launch---Then Evaluate, Measure, and Repeat

15. FROM HERE….

16. ….TO HERE!!

17. S
STEP 1
MAKING THE
CASE:
CREATING A
SHARED
VISION

18. Why???
Do I have to use technology
in ministry?

21. SMESSAGE OF POPE FRANCIS
FOR THE 48TH WORLD COMMUNICATIONS DAY
Communication at the Service of an Authentic Culture of Encounter
“The internet, in particular, offers
immense possibilities for encounter and
solidarity. This is something truly good,
a gift from God.”
MESSAGE OF POPE FRANCIS FOR THE 48TH WORLD
COMMUNICATIONS DAY

22. "The digital world can be an environment rich in
humanity; a network not of wires but of people.”
---Pope Francis
MESSAGE OF POPE FRANCIS
FOR THE 48TH WORLD COMMUNICATIONS DAY
Communication at the Service of an Authentic Culture of Encounter

23. “Because(it(is(so(different(from(mass(media(and(
mass(communica2on,(social(media(is(crea2ng(a(
new(culture(on(this(Digital(Con2nent.(
Young(people(use(it(as(their(first(point(of(
reference....The(implica2ons(of(that(for(a(church(
which(is(struggling(to(get(those(same(young(
people(to(enter(our(churches(on((
Sunday(are(staggering.((
If#the#church#is#not#on#their#mobile#device,#it#
doesn’t#exist.#The#Church#does#not#have#to#change#
its#teachings#to#reach#young#people,#but#we#must#
deliver#it#to#them#in#a#new#way.”(
US(Bishops(on(Social(Media( 18(
From 2010 USCCB Fall Meeting, “Social media: Friend or Foe, Google or Hornswoggle?”

24. What is my
password?
I love my
MAC!
Come
Follow Me!

25. 92%
24%

26. 71% of
Teens On
Facebook

28. 52%
41%

29. 55%

30. 84%
59%
All Teens 72%

31. S

32. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

33. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

34. Catholics Use of Social Media
CARA, November 2012
! Over 80 % of Catholics under 30 use social media. Nearly 3 million follow
Catholic-themed blogs and half of Catholics unaware of Church's online presence
! 62% of adult U.S. Catholics, representing an estimated 36.2 million people, have a
profile on Facebook;
! 58%of Catholics age 30 and under share content such as pictures, articles and
comments at least once a week on social media; and nearly a third of all surveyed
said they would like their pastors and bishops to blog
! 37 % of Catholics born before 1943 have a profile on Facebook, and that number
climbs to 82 percent among Catholics born since 1982.
! 24% of Catholics 30 and under use Twitter, 15 percent are on LinkedIn, and 13
percent use Instagram.

36. S
What are the
implications of
these stats for
ministry?

37. Adult Faith Formation for the
21st Century
According to John Roberto, “We are
experiencing a convergence of new
information and communication
technologies with digital resources
that are beginning to transform
contemporary life and learning,
and have the potential to transform
faith formation.”

38. Adult Faith Formation for the
21st Century
According to John Roberto, “We are
experiencing a convergence of new
information and communication
technologies with digital resources
that are beginning to transform
contemporary life and learning,
and have the potential to transform
faith formation.”

39. Evangelize*
It’s not about this…..
It’s about this…..

40. It’s about them….

42. S
STEP 2:
Survey and
Envision the
“Digital Mission
Field”---Creating
Realistic Goals

43. ?
These are elements of a good plan...
# Who is your audience?
# What do you need to
communicate?
# What technology tools does
your audience already use?
# What technology tools do you want to use
or feel comfortable trying?
# How can you test out your technology
tools?
# What is the ministry need that you want to
address?

44. Creative Tension:
Identifying the Ministry Need
Vision:
What we want
to do, goal,
vision, etc…
What is the creative tension in your ministry
that you wish/hope technology could be an
solution to closing the gap?
Current
Reality: Where
we are relative
to what we
want…

45. Creative Tension
And Closing the Gap?
Two options, we can either lower our standards
(vision) or move towards our vision!

46. © 2004 Ministry Training Source

47. Options abound!

48. S
Understanding and
keeping up with the
current technology and
digital technology
landscape

49. Exploring & Sharing
S Take time to reflect on the creative tension(s) in your ministry that you how
technology can assist with?
S Explore the Pinterest Pages on charmccor
S Small Group Sharing:
S What resonated with your experience from the presentation? What challenged
you? What questions did it surface for you?
S What is the creative tension that you hope technology can assist you and your
parish in addressing?
S What ideas or applications did you find in your review that you think would
be helpful?
S What do you believe it is important to share and with whom in order to build
a shared vision?

50. This is
making my
head hurt!

51. Five-Step Process
for Integrating Digital and Social Media
into Ministry
I. Make the Case---Create a Shared Vision of the Future
II. Survey and Envision the “Digital Mission Field”---Creating
Realistic Goals
III. Establish and Educate Leadership---Organize Social and Digital
Media Committee and Coordinator
IV. Identify Audience, Message, and Media---Develop
Implementation Plan
V. Promote and Launch---Then Evaluate, Measure, and Repeat

52. S
STEP 3:
Establish and
Educate
Leadership---
Organize Social and
Digital Media
Committee and
Coordinator

53. 36

54. S
What makes a
great parish
website????
www.yourparish.org

55. Church websites should
include::
S Downloadable/streaming sermons, meeting notes and worship information
S Group information, including when and where they meet and allow visitors
to send a messages to the leader about joining
S Events listings, including any information pertinent to the event such as
ways to register and any associated Costs
S Ways to give online, including non-cash gifts
S Ministry specific calendars of events and a church-wide calendar
S Ability for members and guests to give online to support the ministry
S Ability for members and guests to give non-cash gifts to support the ministry

56. C3 SFPR Cluster
Project Resources
S Presentation Access:
http://www.slideshare.net/charlottemccorquodale/c3-panel-workshop-on-
cluster-project
S SFPR C3 Cluster Site:
http://www.la-archdiocese.org/regions/sf/c3-cluster/Pages/default.aspx
S Blog on C3 Cluster Project: http://www.ministrytrainingsource.org/blog/
S Technology and Ministry Pintrest Board:
http://www.pinterest.com/charmccor/technology-and-ministry-resources/
S eFormation 2014 Pintrest Board: http://www.pinterest.com/vtscmt/eform14/

57. S
Social Media
Coordinator & Social
Media Team

58. Using Social Media in Ministry
What should
we consider?
S What is your goal or purpose for using social media?
What are you trying to communicate, share, invite,
etc.?
S Who is your audience, then what tools will you use?
This helps to determine which apps to use. (ie.
Teenagers---Instagram)
S How will I curate content? Who will I collaborate
with in this effort? What tools will I use (Pintrest,
Bundlr, Dropbox, etc.)

59. Explore and Learn about
Social Media Tools

60. LEARNING OPTIONS
S Learning is the key.
S What do you need to know to
accomplish your goals?
S Google it. Search YouTube.
S Use it.
S Find local experts.

61. MANAGING
SOCIAL MEDIA
S MANAGING SOCIAL MEDIA
S HootSuite:
http://blog.hootsuite.com/hootsuite-
rocks-news-roundup/
S https://www.youtube.com/watch?
v=I8aAYO-WZ4Q
S https://hootsuite.com/plans/free
S Share functions between the various
social media
S Facebook (Two account craziness)

62. S
STEP 4 :
Identify Audience,
Message, and
Media---Develop
Implementation
Plan

63. !
Message…
Method…
then…Media!
Audience…
Faith Formation 4.0
Thinking to your own situation…
Who? What? How? Click!

65. Creators vs. Curators
46% of adult internet users post
original photos or videos online
that they themselves have
created. We call them creators.
41% of adult internet users
take photos or videos that
they have found online and
repost them on sites designed
for sharing images with many
people. We call them curators
32%

66. Free Liturgical Training Videos
https://www.youtube.com/user/
sfpromedia

67. CONTENT CURATION:
Museum curator
S CONTENT CURATION (Beth Kanter) is the
process of sorting through the vast amounts
of content on the web and presenting it in a meaningful and
organized way around a specific theme. Picking the best content
that is important and relevant to share with their community.
http://www.bethkanter.org/content-curation-101/
S USING PINTEREST AND TWITTER
S http://www.pinterest.com/ (boards follow/create)
S https://twitter.com/ (#hashtags)

68. CONTENT CURATION
Sources
S DEVELOPING TRUSTED SOURCES
(Organizations, Blogs, Publishers, Experts, &
Collaborations)
S http://www.smp.org/resourcecenter/
S http://www.catholic.org.nz/nzcbc/fx-landing.cfm?loadref=12
S http://www.usccb.org/
S http://www.loyolapress.com/#
S https://www.ted.com/talks/browse
S http://www.vcat.org/creed.html
S http://bustedhalo.com/
S http://www.eformationvts.org/wp-content/uploads/2014/05/
Curating-Faith-Formation-eFormation-2014.pdf

69. Focus Your Search

71. Strategies for Curating Content
& Sharing Content
http://goo.gl/NPCtTv
Free Curated
Resources for
Lenten

74. Web Faith Formation Resources
! Sacred Space: http://www.sacredspace.ie/
! Videos for Catholic Youth Ministry: https://outsidedabox.com/
! Movie Clips by Wing Clips: http://www.wingclips.com/
! Daily Bible Readings: http://dailybible.americanbible.org/
! Daily Mass Online: http://www.catholictv.com/daily-mass.aspx
or http://www.catholictv.com/notre-dame-mass.aspx
! Three-Minute Daily Catholic Retreats by Loyola Press
http://www.loyolapress.com/3-minute-retreats-daily-online-
prayer.htm#sthash.y1LIz2B1.dpbs

75. Web Faith Formation Resources
! Fallen Away Catholics: http://oncecatholic.org/index.html
! “Ten Top Tips for Teaching with New Media by Edutopia
http://www.edutopia.org/pdfs/Edutopia-10-top-tips-for-
teaching-with-new-media.pdf
! The Networked Congregation by Andrea Useem
http://www.lifelongfaith.com/uploads/5/1/6/4/5164069/
the_networked_congregation_-_useem.pdf
! Center for Action and Contemplation
http://www.cacradicalgrace.org/index.php
! The Worship Well: http://theworshipwell.org/index.html

76. S
STEP 5:
Promote and
Launch---Then
Evaluate, Measure,
and Repeat

77. S
If you
build it,
will they
come?

78. What makes for a good
launch?

79. Device
Sunday
Device Sunday,
March 2, 2014
S Bishop Video:
https://
www.youtube.com/
watch?
v=UslAgh_J0XE
S Blessing of Devices
S Technology Use
Survey

80. LENTEN
SOCIAL
MEDIA
INITIATIVE
#40dayscount

81. Lenten Options for
Growing in Faith
• Daily reflections sent
via email, Facebook,
Instagram, or Twitter
• Sharing ideas and
resources for
celebrating Lent via
social media including
Pintrest
• Faith sharing via
social media around
inspirational quotes,
scripture, YouTube
videos, or images

82. “If it
sounds to
good to be
true,
then…”

85. http://www.cymsource.org/resources/
technology/guidelines.htm

86. Guidelines for Safe Use:
http://www.usccb.org/about/communications/social-media-
guidelines.cfm
The Gospel and Social Media:
http://usccbmedia.blogspot.com/2012/07/gospel-and-social-media.html

87. !
The Big Idea is Simple...
Develop a connected, networked model of faith
formation that is lifelong (all ages) and lifewide (whole
life) and provides a wide diversity of engaging
interactive faith formation content and experience in
online and physical settings.
From Lifelong Faith Journal: The theory and practice of lifelong
faith formation www.lifelongfaith.com edited by John Roberto

88. S DROPBOX/GOOGLE DRIVE/PINTREST
S https://www.dropbox.com/help/category/Sharing
S https://support.google.com/drive/answer/2494822?hl=en
S https://www.youtube.com/watch?v=Lia0HR_duJUPHOTOS
S VIDEOS
S https://www.youtube.com/watch?v=31PfTHWnP3Q
S http://vimeo.com/help/basics
S FILES
S Hightail (formerlyYouSendIt) https://www.hightail.com/
S Slideshare.net: www.slideshare.net/
S LINKS & QR CODES
S Bitly: https://bitly.com/
S Google URL Shortner: http://goo.gl/ (includes automatic QR code)
S QR Codes Generator: https://www.the-qrcode-generator.com/
SHARING

89. IMAGES
How to find good, free images to use for ministry?
S Paid vs. Free vs. Mine
S Places to Find Free Images Online and
Make Your Content More Linkable
http://www.searchenginejournal.com/10-
places-to-find-free-images-online-and-make-
your-content-more-linkable/
S Morgue File:
http://www.morguefile.com/archive
S Flicker.com: https://www.flickr.com/

90. SOCIAL MEDIA
S MANAGING SOCIAL MEDIA
S HootSuite:
http://blog.hootsuite.com/hootsuite-rocks-news-roundup/
https://www.youtube.com/watch?v=I8aAYO-WZ4Q
S Share functions between the various social media
https://twitter.com/settings/profile
S Facebook (Two account craziness)
S Using #Hashtags
S Creating Mash-Ups
S Eztexting + Surveymonkey

91. Multiple Tools: One Mission
Using the tools in one cohesive effort
42

92. ?
These are elements of a good plan...
# Who is your audience?
# What do you need to
communicate?
# What technology tools does
your audience already use?
# What technology tools do you want to use
or feel comfortable trying?
# How can you test out your technology
tools?
# What is the ministry need that you want to
address?

93. Evangelize*
It’s not about this…..
It’s about this…..
Remember….

94. It’s about them….

96. Follow Cool People

97. Exploring & Sharing
S Explore the Pinterest Pages on charmccor
S Small Group Sharing:
S What resonated with your experience from the presentation? What
challenged you? What questions did it surface for you?
S What ideas or applications did you find in your review that you think
would be helpful?
S What do you believe it is important to share and with whom in order to
help your parish or ministry setting take the next step in integrating and
launching a digital and social media initiative?

98. LET’S CONNECT
charlotte@ministrytrainingsource.org
Follow me on Twitter: charmccor
Follow me on Pintrest:
http://www.pinterest.com/charmccor/
Blog: http://www.ministrytrainingsource.org/blog/

99. Presentation Sources
! Pew Research: pewresearch.org
! Lifelong Faith Associates: lifelongfaith.com
! Faith Formation 4.0 by Julie Lyles
! Faith Formation 2020
! USCCB, Report on Social Media, November
2010
! Bruce Baumgarten, “E-Principles Theory”
! Ela Milksewa, Cultivation Ministry, Slides on
Decreasing Participation by Catholic
! Digital Native Image:
http://www.greenbookblog.org/wp-content/
uploads/2013/09/digital-native-def.jpg
! Digital Immigrant and Native Image:
http://ashleighgraham.edublogs.org/
2011/01/06/mind-map/
! What is Web 2.0? Ideas, technologies and
implications for education (TechWatch report)
http://www.jisc.ac.uk/publications/reports/
2007/twweb2.aspx
! The Gospel and Social Media
http://usccbmedia.blogspot.com/2012/07/
gospel-and-social-media.html
! Catholic Use of Social Media, CARA,
November 2012

100. Presentation Sources
S Facebook Image:
http://www.americanbazaaronline.com/wp-content/uploads/2015/08/Facebook-adicts.jpg
S Digital Divide Image:
https://31.media.tumblr.com/fcf7a1312e64790e9e8939c59314556e/
tumblr_inline_mxy0743VQM1r19fxu.jpg
S Bike Image: https://goo.gl/RScTp2
S Rocket Image: https://goo.gl/cxzj4K
S 7 out of 10 graphic:
http://www.internetbusinessmastery.com/wp-content/uploads//2014/09/7-out-of-10.jpg
S Other Images: http://www.morguefile.com