1. PROFESSIONALS DISCUSSING THE IMPORTANCE
OF A MUSIC VIDEO
http://www.youtube.com/watch?v=q3XEWnEgSv4
PURPOSE OF A MUSIC VIDEO
PROMOTING THE ARTIST
Music videos are a great way to promote the artist and are done in many ways.
Music videos get the artist noticed for an example of
how this works is the ‘Gangnam style’ video which has
spread over the web and the news with people copying
the infamous dance and reaching 1,236,107,574 views
on YouTube. If it wasn’t for the video the song wouldn’t
be as infamous as it is.
The personality of the artist shows through in the music
video and gives the viewer a chance to get a glimpse of
what the artist is like. A good artist example of this is Rihanna. Rihanna’s videos give you an

2. insight of her fiery personality that you
wouldn’t necessarily get just from her
lyrics
Music videos give a chance for the
viewer to promote their ideas in a
creative way that can entertain people.
People often watch music videos as
entertainment and due to music
channels and YouTube a lot of people see them
SALES
Music videos are made as a marketing step intended to promote the sale of music
recordings.
YouTube Sales
YouTube plays a big part in sales from music videos. As long as the song is worth buying
the exposure you get from YouTube leads back to song sales. If people see how popular the
video is more people are going to watch it and this is how people discover new music.
YouTube has had a marked effect on how people engage with the video content. If you look
back to the prime-days of the recording industry, the artist had to fork out millions of pounds
for radio or music channel exposure.
MTV Sales
MTV fast impact was to launch the music careers of fledging artists. Some believe Madonna
(who broke through the same time as MTV) would not have got to where she is now if it
wasn’t for MTV, or at least she wouldn’t have risen so quickly.
POPULARITY
Music videos bring a lot of popularity to the artist and it's due to this that
fledging artists have hit the charts and now make a successful career an
example of a now successful artist is Justin Bieber. He started out making
videos for YouTube but just like similar others got spotted and signed.
Music videos change the amount of exposure for the artist as there are a
higher percentage of people watching music videos than listening to the
radio. Due to the sales caused by the popularity of music videos artists then
hit the top charts causing even more sales.

3. COMPARING SONGS
After comparing two songs it shows how much the music videos impact the sales and
exposure for the artist. Although I did my research on YouTube and YouTube holds many
upcoming artists, I based my research on VEVO being only signed artists and all videos
being easy to find.
Due to the video of Thriller the sales rocketed and Michael Jackson sold millions of records.
Although his name is world wide and this would have impacted the sales the amount of
views the video received on YouTube does show how the video gave a lot of exposure to the
artist.
Carrie Underwood is well known in America but not so much anywhere else around the
world. Her music is very popular around the US but her music videos don’t hold as much in
as a lot of other artist videos like Michael Jacksons, Lady GaGa and Rihanna. This may be
due to the Genre of the video not being as popular but then you look at other country artists
like Taylor Swift she got 109,727,453 views on her ‘love story’ video which is only 19 million
less views than Michael Jackson which sounds a lot but if you think about how big Michael
Jackson was it isn’t that many.

4. THE IMPORTANCE OF MUSIC
CHANNELS, DVD DOWNLOADS /
SALES.
HOW MUCH MORE INCOME DO THESE CHANNELS
BRING TO THE ARTISTS WHO PROMOTE THEIR
WORK ON THEM?
USE OF SYNERGY
SONGS FOR FILMS/ TV PROGRAMMES/ ADVERTS
A great recent example of how music for adverts give exposure to the artist is John Lewis’ Christmas
advert starring Gabrielle Aplin covering Frankie goes to hollywood’s song ‘The Power of Love’.
Before the Christmas advert Gabrielle just posted covers and her original songs on YouTube but
because of her starring in the John Lewis Christmas advert people purchased the song. Her cover
shot up the charts and sold a lot of records. If it wasn’t for the exposure due to the advert Gabrielle
Aplin wouldn’t have got to fame as quick as she has due to just one song.

5. The apple advert is another good example of how adverts give great exposure to the artist. Due to
this advert Willy Moon sold further records and received a lot more views on YouTube. Apple
showed Willy Moon’s Record at the beginning of the advert playing on the iPod, this would have
given Willy Moon a greater exposure than just the advert alone as people may have searched him
due to this and may not want to search the web trying to find the artist for the background song of
the Apple advert.
Not only do artists receive more exposure from adverts resulting in more sales but they also receive
money from the company wanting to advertise as well therefore both the advertising company and
the artist both make money and sales from the advert.