During research for their project, the author found Google and YouTube highly effective tools. Google provided a wealth of information on music video directors and their previous work. YouTube allowed the author to view sample music videos directed by potential candidates. This helped the author choose directors and analyze their unique styles. When editing the music video, the author used Adobe Premiere Pro. This software enabled special effects and editing of HD footage. However, some effects did not transfer correctly when uploading the final video to YouTube.

1. How did you use new media
technologies in the
construction and
research, planning and
evaluation stages?

2. During the research for my ancillary texts I found
Google and YouTube highly effective on helping me out
during the process. Google helped me research a
mammoth amount of research, such as directors and
using so it filtered to which ones I eventually chose.
Here I had to find out as much as needed about music
video directors and about previous work they’ve done
and Google sorted me out! It provided me with
information such as music career background, such as
which artists they’ve worked with in the past and what
videos they’re mostly famous for. I also found
YouTube without doubt as useful for my research into
music directors too. I searched certain music videos
that the directors had directed and from this I spoke
about what it was that I found most interesting about
their pieces of art! For example, Anthony Mandler was
one that I researched with Google and YouTube with; I
found out that he had collaborated with Rihanna and
The Killers, two completely different artists. What I
liked the most about his work was what he portrays
in these videos with Rihanna and then The Killers; his
style tells a story in a unique way that shows off the
song and the artist. These two particular music videos
both come across as a short film, which I find
impressive to do with in just under 6 minutes. Google

3. • When in the process of editing my music video I used a
very helpful programme, Adobe Premier Pro. Using
this programme enabled me to use special effects and
to edit my films which were HD. For example, it
allowed me to mirror images, speed up, slow down,
edit colour, and add special effects like a “roll” onto
it. I did come across some difficulties where it was
hard at the start to get back to remembering where
everything was, however within half an hour of editing
I got the hang of it again. Using the programme also
allowed me to download my music video and export
it as YouTube video. Without this it would have been
difficult for me to get it onto my blog to be able to
show what I had created to the class as well as
teacher etc. Another difficulty I came across was right
at the end of the editing journey. I had exported it so
it was enabled to be put onto YouTube (YT), however,
when uploaded onto YT the “roll” affect that I had
edited in did not work, so I had to go back and see if by
exporting it to different export it would work, again
it did not. In the end I did have to take the edit out,
however, I have still got the previous exported videos
so I will send one off on CD to the exam board and see
if it works on that if not then I still have the other