independent vs mainstream film

1. Independent vs. mainstream cinemas
By Charlotte Ellis

2. Cinemas I will be looking at
The 10 cinemas that I will be looking at in this slide show are:
• Odeon Cinema
• Everyman Cinema
• Vue Cinema
• Prince Charles Cinema
• Electric Cinema
• Cineworld Cinema
• Genesis Cinema
• BFI London IMAX Cinema
• Phoenix Cinema
• Shortwave Cinema
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3. Odeon cinema
The films listed that are showing at the Odeon Cinema are:
• Kong: Skull Island
• Logan
• Moonlight
• Fifty Shades Darker
• Get Out
• Beauty and the Beast
These films that are being shown range from action, to thriller, to romance but they are all big
blockbuster films that have been greatly advertised by their companies.
This cinema would attract it’s target audience which would probably be families, because it is a very
local cinema to Chelmsford where they only have 2 cinemas (and is more affordable out of the two).
However this cinema only screens mainstream films, which is good for the cinema as all of the films
being shown are popular, but smaller films are not necessarily appreciated.

4. Everyman cinema
The films listed that are shown at the Everyman Cinema are:
• Kong: Skull Island
• Viceroy’s House
• Elle
• Moonlight
• Logan
The genre of films that are showing at this cinema range from action to drama and include more
independent films than the previous cinema.This cinema is therefore more likely to attract the film
lovers as the independent, artsy, films are being more appreciated and recognised. However this cinema
is the more expensive one out of the two which are located in Chelmsford, which may turn more
people to the Odeon.This may also attract some people because even though it is expensive, a good
cinematic experience comes with it.

5. Vue cinema
The films listed that are showing at theVue Cinema are:
• Ghost in the Shell
• A contemporary evening- Bolshoi 2017
• Hidden Figures
• Sing
• Lion
• Why Him?
The genre of films that are shown at this cinema range from action to comedy to drama- along with a ballet
performance. More independent films are shown at this cinema which would attract the people who are
passionate about films or just people who would prefer to see something a bit different compared to their
regular cinema.
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6. Prince Charles cinema
The films listed that are showing at the Prince Charles Cinema are:
• Your Name
• Manchester by the Sea
• Headshot
• The Princess Bride
• La La Land
• Trainspotting
The genre of film that are showed in this cinema range from anime, to drama to fantasy. Apart from ‘La La
Land’, this cinema is only showing independent films which is different from big mainstream cinemas such as the
Odeon.This attracts people who would rather see a more thought provoking film that does not have a typical
storyline with a happy ending.This cinema is also the only one of its kind, making it very original so the
audience would expect to see something out of the ordinary.
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7. Electric cinema
The films listed that are shown at the Electric Cinema:
• 20th Century Women
• A Quiet Passion
• Beauty and the Beast
• Denial
• Christine
• Elle
• Free Fire
All of these films have different genres and are all (apart from Beauty and the Beast) independent films.
This gives the cinema originality as the films that are being shown are not often heard of which, after
watching, may make the audience think and possibly have a different outlook on certain topics of
situations. People may also be attracted to go to this cinema because it is sophisticated and old
fashioned on the inside which would give the audience the full cinematic experience.
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8. Cineworld cinema
The films listed that are shown at Cineworld Cinema:
• Lion
• Fast&Furious 8
• Beauty and the Beast
• Viceroy’s House
• Moonlight
• Logan
All of the films that are shown at this cinema are very similar to the ones at other mainstream cinemas such
as the Odeon with mainly blockbuster films with famous actors/actress’ in them that have big budgets.The
screening of mainstream films gives a guarantee for families or friends to go and watch the films because they
are usually part of a remake, a series of films or include a good cast.This cinema is a chain and has many
cinemas planted around the country.

9. Genesis cinema
The films listed are shown at Genesis Cinema:
• Kong: Skull Island
• Logan
• The Lego Batman Movie
• Hidden Figures
• Moonlight
• A Clockwork Orange
The films shown at this cinema range from a genre of action to drama.These films that are listed are big
blockbuster films that have had a lot of advertising for such as trailers, which is why they are so popular and are
screening at most of the big cinemas.This cinema does also claim to screen independent films aswell as
mainstream and had been renovated from a 19th century building which makes it unique and exciting to go to
for an audience visiting for the first time especially.

10. Bfi southbank cinema
The films listed are being shown at the BFI Southbank Cinema:
• Moonlight
• Certain Women
• Elle
• Their Finest
• Fear Eats the Soul
• One Flew Over the Cukoo’s Nest
The films that are being screened at this cinema include a wide range of topics as they are all
independent films with a mixture of new and old releases. By doing this, the cinema is able to keep a
wide range of audiences as the older generation will want to see the older films and persuade younger
family members to see it too, and vice versa.This differs from mainstream cinemas that tend to just
screen new films to attract the younger generation.

11. Phoenix cinema
The films listed are being shown at the Phoenix Cinema:
• Elle
• Certain Women
• A Simple Life
• Personal Shopper
• The Salesman
• Botticelli Inferno
This cinema shows only independent films in order to help the directors get recognition for such artistic and
thought provoking films. It is an independent single screen community cinema in East Finchley, London amd
was founded in 1910 and opened in 1912 as East Finchley Picturedrome.This cinema would be appealing to
people who are passionate about films or media in general and want to watch a film out of the orfinary, away
from the big budget blockbuster films.The authenticity and love for film artistry would also be another reason
for attracting customers as even the building itself is unique.

12. Shortwave cinema
The films listed are being shown at the Shortwave Cinema:
• Logan
• Viceroy’s House
• Beauty and the Beast
Shortwave is a 52 seat independent cinema and cafe bar based in Bermondsey, showing only 3 films as it is
very small.This cinema is unique and would attract customers as it has a cafe bar, and shows arthouse, classic
and indie films.This cinema is for people who are bored of the big fancy cinemas and feel like going
somewhere more intimate to see their film and have a drink.