1. The cinematography being used the beginning of the trailer is a high
angle wide shot. I think it is very effective because the use of the slight
high angle is straight away presenting the characters in the bed as
vulnerable. It also presents the setting which we can tell is someone's
bedroom. This shot is also showing us there’s a time “1:34:15 AM”, this
created the idea we are seeing this through the eyes of a video camera
which immediately creates the idea that something is going to happen
and these characters are in danger- is as if the camera is ready and
waiting to capture the horror that awaits. That and the use of the low
key lighting which is fantastic for creating a gloomy and dangerous
atmosphere, all signs that this is a horror film.
This next shot is another high angle wide shot. There is the continued
idea that what we are seeing is camera footage from the clues such as
the date and time; this to me creates a sinister fear that’s more
convincing than other horror films because they are creating the idea
that this is real life, this was caught on someone's run of the mill
security camera. The wide shot is helpful for establishing the
characters location. We can establish from the low key lighting that
this is during the evening which makes the audience question why
this woman is leaving a house in a calm manor with a naked child, It
creates tension for the audience and makes them want to know why
this is happening.

2. This next shot type is a close up, is allowing to vaguely make out a
womans features but not well enough to properly distinguish a face-its
creating a lot of mystery. With the already formed concept of the
trailer being security camera footage, this particular shot is creating
the idea that this person is approaching the camera in a very sinister
like fashion, as if purposely, like its letting these people know
something; it wants to scare them and in turn successfully scared the
audience and puts them on edge as they know this person is in the
house but nothing more. Who is this woman? Could it be the woman
from the previous shot? It is very effective at evoking interest.
The continued low key lighting is a reminder that this is a horror
trailer and what is happening is very dangerous- creates atmosphere.
This final shot is another close up, and is presenting the idea of this
character being very shocked and scared by something which in turn
backs up what we have seen in the rest of the trailer. We can tell by
this girls facial expression that she is scared and it makes us want to
know what she is scared of, she is shown as being vulnerable and it
makes the audience sympathise with her. What happens to this girl?
The low key lighting is effective as it helps the trailer reach its climax
because it represents the dark forces in the house surrounding her, the
dark demonstrated danger and the girl is in danger. This is
conventional because its ending the trailer on a cliff hanger, people will
want to know what is actually going to happen-which is crucial in a
teaser trailer!