question 6 media evaluation

1. Question 6: What have you learnt
about technologies from the process
of constructing this product?
Technologies used in the film industry in general:
Throughout all stages of the film making process (pre-
production, production, distribution and exhibition) many
different technologies are used, all in order to achieve different
goals. Starting with pre-production, tasks such as story boarding
are made easier by websites and programmes such as 'Toon
Boom' and 'StoryBoardPro'. These programmes animate
and give clear detailed imagery and visual representations of the
story board. This then gives the director and other involved a
clearer and more accurate idea of what the storyboarded is trying
to get across. These kinds of websites also saves massive amounts
of time as hours spending in in shading and accurately drawing
scenes and sets can be easily done electronically and quickly.
Moving on to the production of the film. This includes the
filming and editing, and is where the main chunk of more
complex technologies are used. This stage is vital and would not
be able to happen without a few specific technologies. Firstly for
example during the filming stages of the production, technologies
such as camera's (both video, digital and even special effects
cameras such as 3D and IMAX). The high quality and
world renowned cinematic viewed films couldn’t be made
without the equipment of these high quality specialised cameras.
The technology then for the editing of the films and media
products is just as, if not more important. Programmes such as
premier pro to I movie can be used in order to give
different styles and professionalism to the media product. I movie
is commononoly used for amateur/home made films. We then see
programmes such as premier pro being used for more profession

2. circumstances such as film Production Company’s and important
business films, advertisements and business promotions.
Even after the filming and editing is done the process is still
not over. Distribution relies on heaving use in technologies to get
across to a specific wide ranges audience with all
types of media platforms. For example when
marketing a film, there is a large variety of
techniques which can be used can be used: social media, in
clouding sites such as Facebook, twitter, Instagram and even snap
chat. The marketing on these sites is usually that of releases in
posters, teaser trailers and status updates on progression of the
films. This is a commonly used method in both large
conglomerates as well as independent film companies as it is easy
and free advertising. Then with the larger amounts of money in
the conglomerates marketing campaign (higher marketing
budgets) techniques such as adverts and trailers on day time
television, to large scale merchandise sales, boosts the potential
audience and therefore the profit the film will make. For big
blockbuster films websites are made during the distribution
process which allow interested audience members to follow the
most recent news about the specific film. This can then encourage
exchange from the audience relating to the media product, which
in turn can lead to viral spread of the exchange which can then act
as further advertisement for the product, and although it’s not
released from the production company, it is usually beneficial in
terms of marketing for the product.
Technologies we used in my work:
Although the majority of the technologies listed above are
commonly used within professional production company’s (from
any one of the big 6 to a small intendant
production company such as Vertigo),I
have used nearly all of them in the making
of my film. The camera I used was a canon
600D and films in 1080p HD. This meant

3. the overall quality of my footage was that of a professional
standard.
After this when in the editing stage of the piece prewire pro
played an incredibly important factor. On premiere pro I had to
cut and place all of my footage, and make a series of long go pro
videos look like a chase scene. Ashwell as lip sync voice overs of
dialogue with the video shown on screen. The premiere pro
programme also allowed me to use effects such as fades, cuts,
voice overs, slow motion and many more visuals in order to
enhance the quality of the media product and create an overall
more impressive and professional looking piece. Working in a
similar way after effects allowed me to couloir grade different
shots. The best example of this was when I had to colour grade
two different shot. This was because they were filmed over two
different periods of time and the lighting and condition as
different. This meant I had to make the darker shot lighter and
bluer and slightly greyscale the lighter shot in order to have them
both matching. This made the end piece look nearly seamless and
prevented the audience from conspicuously seeing any visual
inconsistency.
When planning the film opening I used a programme called
blogger. This helped me easily organise all the research and pre-
production work I had done, and then presented it in such a way I
could visually understand the work helping me staying organised
and on topic when filming. This also helped to ensure all of my
shots were as they were meant to be due to the presentation of the
hand wan story board, scanned onto the computer and shown on
blogger, alongside the research and reason as to why I wanted
specific shots in the right place.
When using blogger rather than just straight away blogging
information, I used different media formats to present my
research, data and pre-production work.This meant using
programmes and websites such as Prezi and pontoon (an
alternative to PowerPoint, but more interactive and animated in
order to become interesting to the viewer). Ashwell as slide share

4. which allowed me to transfer these formats of presentation all
onto one programme (blogger). Their again aided I during the
production process as I had all the information I needed right in
front of me straight way as I needed it.