Healthy Weight Loss

1. The Problem with Diets…is that Diets are the Problem.
So, instead of offering you another problem we came up with a
solution: The Silhouette Solution.
™
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2. T
here’s an epidemic of excess They spend BILLIONS every The Diet Blues
weight and obesity in this year convincing, cajoling, and
country and it costs us all manipulating you into making all “It was so boring.”
billions every year. What’s worse—we the wrong decisions for your health. “It was too expensive.”
pay for it twice—once by buying the What’s worse, they design foods
food that causes the weight gain, and that are not compatible with human “They didn’t show me how to
again by paying to treat the diseases metabolism —the way your body maintain my weight loss.”
being overweight causes—to say is meant to work—and that are “It was difficult to plan.”
nothing of the lack of confidence, low addictive, make you repeatedly
energy, restriction of activity and so hungry and cause you to gain weight. “I had to drink shakes all the time.”
many other non-medical challenges The food companies love overweight “All they let me eat was cookies.”
that can come with even a small people because people who are
amount of extra weight. overweight eat much more than “The food was bland and tasteless.”
those who aren’t—and that’s good “I don’t have time to prepare meals.”
• Diabetes
for their bottom lines.
• Heart disease “As soon as I went off the diet I
• Hypertension
So if you’re using commercially gained all my weight back.”
• Cancer
prepared foods, you are caught in “I wasn’t able to eat out at all.”
• Arthritis
a vicious cycle of their making—and
• Lack of Confidence
anyone who is locked into it will
• Low Energy
inevitably get heavier. We’ll help you
• Depression
fight back and break the pattern.
So why am I overweight? The Diet Problem
Well the first and most important Have you ever been on a diet? Most
thing is that it’s not all your fault! people have. And they’ve usually
Yes, you made the decision to eat tried many. Sometimes they drop
what you eat, and that’s what got some weight, most often they gain
you the extra weight, but the real it all back and more. Often they
culprits are the food and advertising give up before they even really get
companies who are in it for profit going. There are lots of reasons why
—and they just don’t care what diets can be tough to follow and why
happens to you. people will often resist doing what
they know they need to. We call it
the “I don’t LIKE dieting” problem.
So that’s why we had to come
up with a solution—Silhouette
Solution™. Our mission was to
design a program so simple it could
go on the back of a box—a program
that would turn everyone’s diet
problems into a simple solution.
02 Silhouette Solution™

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4. What’s Your Current The Story About the Dr. David Macallan*
Silhouette? Silhouette Solution Lost 34 lbs. in 3 months
Scientists specializing in weight issues “I created the Silhouette Solution Caroline Rawlinson*
have been using silhouette figures program after I succeeded in beating Lost 37 lbs. in 3 months
like the ones below for decades. my own weight problem. A few
They’re a really easy way of telling years ago, I experienced a significant
you where you’re at, weight-wise. weight gain that I couldn’t seem to
shift. That’s when I realized it didn’t
Which silhouette most matter how much I knew, what
closely represents the mattered was to figure out what
weight you are now? worked. I like to EAT, and so do most
people, which is why they fail
Men
on the majority of diets. So
I studied what would work
best, applied it to my own
situation.”
1 2 3 4 5 6 7 8
Women “My friend Caroline saw me
getting thinner and said,
“Hey, I want to do what you’re
doing!” Once again, her results
speak for themselves.
1 2 3 4 5 6 7 8
“I based the Silhouette
And now, which silhouette most Solution on work that’s been
closely resembles who you really are? extensively reviewed by the National
Or where you intend to be? Institutes for Health, the Institute
Remember, it’s not just about looks, of Medicine, and others. With this
as there are many other huge program, you eat LOTS, you won’t
benefits that come from“downsizing.” be hungry—and the extra fat will just
Dropping as little as 10% of your fall away—with or without exercise
body weight can reduce disease (though exercise is always good)!
risk significantly. Many people What’s more—once you’ve dropped
report better blood sugar control, your initial weight, we transition you
lower cholesterol, lower blood to a program pioneered by Harvard’s
pressure, less joint pain, improved top weight management doctor, Dr.
energy, better self-image, greater George Blackburn, so you can learn
confidence, …and in every case, a to keep the weight off once you’ve
smile on their face! achieved your goals—and most
importantly, stop your body from
trying to return to its prior weight.“
* David Macallan, N.M.D. (Naturopathic Medical
Doctor) is the clincal director at Ideal
Health, Inc., and Caroline Rawlinson is an
®
independent marketer for Ideal Health.
04 Silhouette Solution™

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6. Here are the 6 reasons why you’ll
LOVE the Silhouette Solution:
We designed the Silhouette Solution to make it
possible for anyone to implement, any time.
1 It’s Simple 2 It’s Convenient 3 It’s Tasty
Just enjoy one of our calibrated People are busy, and that’s when it’s “Diet” foods are often the subject
Silhouette Staples every 2-3 hours easiest for them to “get into trouble” of ridicule when it comes to flavor.
and have one Silhouette-Approved with their food. Our Silhouette Staples It’s much easier to stay on an eating
meal daily. That’s it! There’s no trying are handy, light, easy to make, easy program when delicious flavors make
to figure things out, no complex to carry—ready when you are. Some eating a joy. Designed to taste just like
menu planning. Because all of our are ready to eat; for others you just “real food,” our Silhouette Staples
foods are carefully calibrated the add water. will help you through the day and won’t
same, you can choose whichever leave you craving something else.
you want, whenever you want.
06 Silhouette Solution™

7. 4 It’s Varied 5 It’s Inexpensive 6 It’s Effective
Boredom is dangerous when people It’s estimated that many Americans Our mission is to help you take the
are trying to lose weight. It’s often spend $34 a day on food, beverages, fat off and keep it off! That’s why
the beginning of failure. That’s why snacks, and candies. Not only is our the program is designed the way it
we have lots of choices. We keep solution way cheaper than that, you’ll is. You’ll be satisfied, you won’t be
it interesting. Use our Silhouette naturally begin eating less as your hungry and your metabolism will
Staples on their own or with one weight drops, saving more in the start working better. You might even
of our many recipes found at long run. And best of all, this isn’t an have some healthy surprises along
www.silhouettesolutions.com. You additional expense for you, it’s just the way, as it’s not unusual for other
can get creative too, and come up you choosing foods that will troubles to go away as you regain
with your own. help you rather than foods that won’t. your shape!
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8. 08 Silhouette Solution™

9. How the Silhouette Program Works.
We said before that we wanted the Silhouette Solution to be simple enough to
fit on the back of a product box.
3
Simple Steps to a
Healthier, Slimmer,
and, Happier You
When you eat carefully calibrated foods, you’ll have virtually no hunger
pangs. And because it’s easy to do, you’ll stay on track.
Men
Step 1
Pick your current
Silhouette, then pick
the one you want to 1 2 3 4 5 6 7 8
become. Women
Follow steps 2 & 3 for 8 weeks.
Keep adding a week until you
reach your desired silhouette.
1 2 3 4 5 6 7 8
Step 2
Hot Drinks Shakes Bars Soups
Eat 5 calibrated
meals per day
Cold Drinks Pudding Oatmeal Puffs
Step 3
Eat 1 Silhouette
Approved Meal
per day. Fresh Fish Lean Meats Other Proteins
Eat one (1) 3 - 5 oz. serving of lean protein and two (2) cups
of vegetables (or a salad if you prefer).
You’ll eat a total of 6 meals per day (5) Silhouette Staples and 1 Silhouette-Approved Meal. Eat your
first meal within 30 minutes of rising. Then eat a meal every 2 - 3 hours after that (total 6). Eat your
Silhouette Approved Meal any time. Drink one full glass of water (8 - 12 oz. between each meal). Walk
briskly for 30 minutes 3 times / week.
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11. The Complete Silhouette All you need to do is eat any one
of these Staples every 2-3 hours.
Solution Program
Once a day, you can have a light
The Silhouette Solution Program meal that includes a protein serving
contains everything you need to (fish, chicken, other lean meat, or a
achieve your first two months’ vegetarian option like tofu) and some
of fat loss: vegetables. You’re also free to dress
The program is very easy, which is up the soups with added vegetables
1. The QuickStart Guide: How to why you can succeed! Just eat five like spinach, broccoli, cauliflower,
Start Your Silhouette Solution (5) Silhouette Staples per day (you and asparagus.
Now. won’t feel hungry), plus eat one
2. The Silhouette Solution book carefully chosen Silhouette-Approved
by David Macallan, N.M.D. meal per day (instructions provided
(Naturopathic Medical Doctor). below), and you’ll see the fat start to
melt off your body within your first
3. Break Through Your Set Point
few days.
book by George Blackburn, M.D.,
Ph.D.
Silhouette Staples™
4. The Silhouette Solution Photo The great news! You’re not spending
Contest Brochure. Some Silhouette Staples are ready extra money for the Silhouette
to eat, and you just add hot or cold Solution. The Silhouette Staples
5. A Silhouette Solution Blender water to the rest. replace all of the other meals you buy
Bottle for your shakes. every day (grocery store, restaurants,
fancy coffee shops, snacks, etc).
6. And 301 of our nutritionally
designed, carefully calibrated When the Silhouette Solution
foods: Silhouette Staples™. Program arrives at your door, you’ll
have two full months’ of carefully
calibrated foods and you’re good to
go! Use the enclosed order form to
start your program today.
Each has its own instructions on the
box. It couldn’t be easier!
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12. I’m Ready to Lose the 1. It’s important for me to shed 3. Will there be future consequences
weight because of: if I don’t take care of my weight
Weight!
gain?
Myself Yes No
If your weight is getting you down,
Family Yes No Yes
then it’s time to get IT down—and
Friends Yes No No
that brings me to a few questions I’d
Self-image Yes No
like to ask you—the same questions
Self-confidence Yes No 4. Am I ready to get it done, simply
I asked myself. Just take a minute to
My health Yes No and effectively?
check off each one so you know why
you’re starting… Yes
2. Who/what will benefit from my
new weight? No
Myself Yes No If you answered “yes” to any of
Family Yes No the questions above, then you
Friends Yes No can start as soon as today. Just
Self-image Yes No tell the person who gave you this
Self-confidence Yes No information that you’re ready to
My health Yes No get started!
My Declaration and Signature:
I, _______________________________________________________, here and now,
commit to achieving the weight goals I’ve always wanted! I’m ready to take my
health and life to a completely new level.
I will declare my weight loss goal to at least two people I care about.
© 2008 Ideal Health, Inc. All rights reserved.
®
Silhouette Solution™ and Silhouette Staples™ are trademarks of Ideal Health, Inc.