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NSPPC & HABBO

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Charlie Lines
Charlie Lines

Engagement Through Social media

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NSPCC & Habbo Collaboration: The Idea Agency ,[object Object]
Sulake Group Fact Sheet Year Founded 2000 Offices ,[object Object],[object Object],[object Object],Employees 300 full-time equivalents, 200+ full- and part-time moderators Business Units ,[object Object],[object Object],[object Object],Key Metrics ,[object Object],[object Object],[object Object],[object Object],Investors 3i Group, Balderton Capital, Taivas Group, Elisa Oyj, Movida Group (SoftBank)
Habbo Community Growth ,[object Object],[object Object],[object Object],[object Object],2009 2005 2000 2002 2003 2004 2001 2008 2006 132 million 12 Million/ month! 2007
Habbo User Profile Background Habbo Usage Sources: Sulake Statistics 2008, Global Habbo Youth Survey 2008, Google Analytics 2008 56% Boys - 44% Girls 63% are 13-16 year old 92% go to school/study 94% live with their parents 63% go to Habbo every day 43 minutes spent in Habbo on average 3/4 come to Habbo for socialising with friends Usage peaks after school and weekends 70% heard from a friend about Habbo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NSPCC Virtual Agency campaign UK
NSPCC’s Ian’s Pixel transformation into the world of Habbo...
NSPCC Virtual Agency main reception with branded wall and floor items and different work and social spaces
Celeb Visits from NSPCC Ambassadors
Viral Effects
Viral Effects
The results so far? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Any questions? Contact Habbo: [email_address] AdSales enquiries: [email_address]

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NSPPC & HABBO

  • 1.
  • 2.
  • 3.
  • 4. Habbo User Profile Background Habbo Usage Sources: Sulake Statistics 2008, Global Habbo Youth Survey 2008, Google Analytics 2008 56% Boys - 44% Girls 63% are 13-16 year old 92% go to school/study 94% live with their parents 63% go to Habbo every day 43 minutes spent in Habbo on average 3/4 come to Habbo for socialising with friends Usage peaks after school and weekends 70% heard from a friend about Habbo
  • 5.
  • 6. NSPCC’s Ian’s Pixel transformation into the world of Habbo...
  • 7.
  • 8.
  • 9. NSPCC Virtual Agency main reception with branded wall and floor items and different work and social spaces
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Celeb Visits from NSPCC Ambassadors
  • 20.
  • 21. Thanks! Any questions? Contact Habbo: [email_address] AdSales enquiries: [email_address]