With so many options for you to publish content and have a presence on the Internet - where should you focus and present yourself - social media, advertising, blogs, a website, ebay, amazon, other websites?!

1. Charlie Kalech
Director, J-Town Internet Services Ltd.
February 18, 2016
Getting The Right Message
To The Right People -
Finding Your Niche

3. When Did You
Join

4. When Did You
Join

5. What Was It
Like

9. When Did You
Join

10. Don’t Worry About Us.....

11. And Now

12. And
Now

14. @Charlie Kalech
Twitter Posts Over Time
Feb 2008-March 2009
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15. @Charlie Kalech
Twitter Followers Over Time
Feb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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What Would You Expect ?

16. @Charlie Kalech
Twitter Followers Over Time
Feb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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Follow ing Follow ers

17. @Charlie Kalech
Twitter Followers Over Time
Feb 2008-March 2009
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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18. 03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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https://tweetdeck.twitter.com/
@Charlie Kalech
Twitter Followers Over Time
2008-2016

19. 03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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@Charlie Kalech
Twitter Followers Over Time
2008-2016
NoOfPosts

20. 03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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@Charlie Kalech
Twitter Followers Over Time
2008-2016

21. twitter.com
@Charlie Kalech
2008
Once Again, I Was Not Alone

22. And Now

23. 03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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Follow ing Follow ers

24. 03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09
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Follow ing Follow ers
As the Number of Posts Goes Up
The Number of Followers Increases,
But the Average Number of
Posts Per Day Decreases
Over Time
● Less Work
● More Reach

25. Over Time
● More Content
● Less Need For Activity
03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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03/02/08 17/10/08 31/10/08 16/11/08 26/12/08 02/01/09 01/02/09 26/03/09 18/02/16
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NoOfPosts

26. Pop(u)lar & Evergreen Content
Less Useful to Gain Real-Time Results
● Engagement
● Conversions
In Social Media

27. Pop(u)lar & Evergreen Content
Yields More Followers/Likes Over Time
Can Be Great For
Other Goals & Platforms
Selling Digital Products
● e-books
● subscriptions
● e-learning
Branding & Positioning

28. It Is Time To Step
Back & See The Forest
For The Trees, To Gain
Perspective,
Determine What We
Should Be Doing To
Reach Our Goals
●

31. Global USA
Trip Advisor 203 65
Booking.com 115 354
Hotels.com 560 296
Kayak 603 144
Priceline 917 216
Alexa Ranks Feb. 18, 2016

32. Global USA
Google 1 1
Trip Advisor 65
Booking.com 115
Alexa Ranks Feb. 18, 2016

48. Adi Tatarko & Alon Cohen
Co-Founders of Houzz.

49. houzz.com
Global Rank 682
USA Rank 198

50. zillow.com
Global Rank 176
USA Rank 34

51. airbnb.com
Global Rank 490
USA Rank 180

52. Thank You
Charlie Kalech
Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
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