How To Get Pwned by Google - God of SEO
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This is my SlideDeck on how I got Pwned by Google, and how I recovered my site using Content Marketing - Something I previously hated. Read the Full Post Here - http://godofseo.co/video/how-to-get-pwned-by-google/
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How To Get Pwned by Google - God of SEO
- 1. How to Get Pwned by Google Charles Floate
- 2. A Bit of Background 1.I’m a Grey Hat 2.I Publicly Say I’m a Grey Hat 3.I Show People (For Free) How to be a Grey Hat
- 3. All On My Blog -
- 4. One Year After Starting My Blog!
- 5. 1. Blog Penalized – “Pure Spam” Penalty 2. 7 Other Sites Penalized – Pure Spam 3. AdWords Account Suspended 4. Blogger Account Deleted (Along with 15 Blogs)
- 6. My Thinking?
- 7. Reality?
- 8. What To Do Now? Nothing. Yup. I Decided to do Nothing.
- 9. SEO Blog With No SEO Traffic? I saw it as a Challenge.
- 10. I Had To Step-up Elsewhere 1. More Social Growth 2. Get Active on Forums 3. More Guest Posts (Prior to Penalty I’d Done Around 1 Per Month) 4. Sharing Communities – Reddit, Inbound.org, GrowthHackers etc… 5. Grow Other Web Properties 6. Create More Content!
- 11. Social Networks
- 12. Step 1) Analyze Find The Best Networks to Target (I Went 1 by 1 via Best Traffic Source) Twitter Showed The Most Traffic –
- 13. Step 2) Growth 1. Engage With Influencers – Often get ReTweets from them 2. Grow Following (I use/d TargetPattern & Twitter Ads) 3. Build My Personality
- 14. Step 3) Conversion Build Loyalty -Answer Questions -Share Others Content -Engage With Users Who Share Your Content -Convert Commenters to Followers
- 15. Forums
- 16. This Was HARD. I Started Engaging More With BHU – It quickly paid off.
- 17. Guest Posts
- 18. Haven’t Been Up To Scratch! I do Plan, but don’t Execute. Something I need to work on.
- 20. Engage and Share, EVERYWHERE! More Engagement on Reddit – Started my Own Community –
- 21. Web Properties
- 22. This Is What Got Me In Trouble! I had links pointing back to my own sites all over the shop!
- 23. But, They Refer Epic Traffic!
- 24. Content Creation
- 25. Step 1) More Blog Posts I went from doing one a week… To 3 a Week!
- 26. Step 2) More Media 1. Videos 2. Webinars 3. Imagery 4. Podcasts
- 27. Step 3) Involvement 1. Interviews 2. AMAs 3. Commenting (See AJ Kohns Guide) 4. Do Interviews 5. Help Others -Forums -Q&A Sites -Communities
- 28. The Results?
- 29. Penalty Hits Removed for all Branded Anchors I Kick In my Content Marketing Campaign
- 30. You Really Don’t Need Google.