evaluation

1. How did you use media
technologies in the
construction and research,
planning and evaluation
stages.

2. The Internet (Google)
 The internet was the catalyst for many of the different
stages of ‘Halls’. Personally I used the internet for much
of the research into different codes and conventions of
other soap opera’s, I did this by watching different
trailers on websites such as ‘YouTube’ which enabled
me to view examples of other trailers such as ‘Skins’ and
‘EastEnders’. I also used google images to gain
inspiration for both my magazine cover and poster,
from this I was able to develop certain elements from
each and this contributed to effective final products.
Without the internet much of the research stages of my
work would not be possible and my work would suffer
as a result.

3. WordPress (blogging)
 WordPress was the programme we used collectively as a group in order to post the
different stages of both our individual research and each stage of the production
process. This was a website in which we were all familiar with using from last years
work and therefore the experience led to us creating a professional, sleek looking blog
that was user friendly and aesthetically pleasing. By using WordPress we were able to
blog about each different type of research we had carried out either individually or as a
team, the result of this was that we could reflect back on each post and observe
different inspirations and adapt or change them according to our soap opera ‘Halls’.
 https://salesiana22016halls.wordpress.com/tag/charlie/
 (above)- a link to my own personal contributions to the blog, this included visuals and
detailed information of everything I have constructed during the production of ‘Halls’.

4. WordPress
Easily accessible
access to each group
members blog posts
and their individual
contributions.
Sleek design which
allowed recent posts to
be displayed as accessed
for both us as a group
and the viewers to access
with ease.
The layout of the website
allowed us to establish our
stock location of our soap
opera on our group blog. Along
with the catchy title of ‘Halls’ it
allowed the codes and
conventions of our soap to be
portrayed simply through the
visuals we had created as a
group.
dates published alongside
posts to give a
chronological feel to our
blog.

5. WordPress
Images were easily integrated
for research purposes, also we
were able to share videos of our
rough cut and final trailer to our
blog.
Comments were made on
certain posts which allowed us
to take on constructive
feedback for suture reference.
Throughout the blogging
process as a group we tried to
create an even balance of
posts between our research
elements and our actual
production work which
included posts on our final
trailer/rough cut and the
audience feedback for our
individual print work.

6. BARB
 Since 1981, we at the Broadcasters’ Audience Research Board (BARB) have been
delivering the official viewing figures for UK television audiences. This website was a
huge contributor to my audience research and discovering the different age
demographics that consume soap opera’s with similar traits and themes to ours. From
the website we were able to decide on both our target audience and the time we
would air ‘Halls’, we did this in comparison to other programmes with a similar target
demographic. BARB helped us realise as a collective the number of different factors
that we have to access in order to create an affective production.
 Without being able to access the internet and websites such as ‘BARB’ would of
significantly hindered the research process of our pre-production, we would not of
been able to collectively identify factors such as the best channel or time to air our
programme at in order to appeal to our target audience.

7. BARB
BARB gives detailed
information about the
different genre’s of
television programmes on,
the times they are shown
and the viewing ratings they
receive.
The number of different
categories available allowed us
to compare and contrast many
different viewer ratings and
resulted in us picking the best
possible air time and channel for
our soap opera. We decided on
this as being shown on E4 twice a
week at 9pm

8. BARB
Prior to deciding on our
chosen channel to air our
soap opera I carried out
research into other
genre’s of programmes
also aired on e4. This was
useful in deciding on the
content of our trailer and
print work and to do this
viewed different
examples of programmes
such as ‘Skins’ and ‘Fresh
Meat’.
From analysis into
the different viewing
ratings in different
mouths in 2016 I
discovered a clear
correlation that E4’s
longest running soap
‘Hollyoacks’ is
consistently in the
top 10 of every
month.

9. Adobe Premiere
 Adobe Premiere Pro is a timeline-based video editing software application. It is
part of the Adobe Creative Cloud, which includes video editing, graphic design,
and web development programs. This therefore was the software we chose to edit
our 45 second trailer of ‘Halls’. As we had used this software before we were
familiar with the basics of the programme and what was required to create a basic
cut of our trailer very early in the production process.

10. Adobe Premiere
 This editing software was a vital part of the success
of our trailer. The original footage was often too
bright or certain clips were much longer than we
had anticipated. However by using this software we
were able to cut certain clips and also increase the
pace of them in order to fit in with the conventions
of complexity and multiple different storylines.
These two scenes represent two of the scenes we
added a darker filter to in order to add to the
continuity and clarity of the trailer. Timeline
enabled us to accurately cut certain scenes, this
allowed us to create a fast paced montage which
we felt reflected the multiple storylines on show.

11. Adobe Premiere
 Adobe Premiere was also a large part of the evaluation process. For
the green screen section of this evaluation I had to create multiple
layers on the software so the visuals matched the dialogue that was
being shown on screen, the different layers allowed our trailer and
print work to be shown in the background whilst me and my fellow
college were discussing our audience feedback. Additionally,
approximately 20 minutes of our the green screen shoot had to be
cut due to presentation error’s, however due to our experience of
using this software we were able to cut this footage using the razor
tool whilst maintaining continuity to our dialogue. Not being able
to use the green screen would not of enabled us to talk about our
audience feedback in a way which allowed so much content to be
portrayed in the evaluation process.
 Without access to this editing software we would have had to
completely change the filming process, we may even of had to film
everything in one take and wouldn’t of allowed us to create a fast-
paced montage trailer with many different locations and characters.
Before the
filter was
added on
Premiere.
After the
filter was
added on
premiere.

12. Photo Plus+ Page Plus
 Photo plus and Page plus are two types of software that I
used largely for both my magazine cover and poster both
of which received positive audience feedback as a result.
Both programmes improved the overall look of my print
work hugely. Although I was unfamiliar with both
programmes I quickly adapted to use both due to some
similarities between the two and Adobe Photoshop, for
example i was able to adjust the levels and
colour/hue/saturation of the images selected to represent
‘Halls’ in my print work, by doing this it enabled a
completely different mood and feel to be shown in my
work.
Original poster-
This was changed
due to more in
depth research
and negative
audience
feedback.

13. Page Plus+ Photo Plus
 Page Plus Page Plus was the a huge contributor to the visual’s of my print work.
Through this programme I was able to select the correct font and size, the correct
colours that complimented those found in my research, integrating ‘exclusive offer’
symbols on the front cover and using different tools to get the best effect possible.
Without Page Plus and Photo Plus
I wouldn’t of been able to create
my print work, this would
sufficiently reduce the advertising
campaign of our soap-opera and
wouldn’t allow us to appeal to
our target audience.

14. Mobile Phone’s
 Each member of our team used mobile phones to good
use during the planning stages of our production.
Through forming a Facebook group chat we were able to
input ideas and concepts into the chat whilst away from
college. They also proved useful when deciding the best
dates for filming during periods such as the Christmas
holidays and half-term.
 Additionally, the ‘Media’ group chat allowed different
ideas to be promoted amongst the group when away
from college or filming days, this meant actors and
location ideas were put into the chat very often.

15. Filming-camera work
 During the filming process of ‘Halls’ many media technologies
were used in order to achieve an effective final product. As a
group we had previously had experience of using DSLR camera’s
and tripods, however new examples of equipment were
introduced to us such as a Steadicam which allowed us to shoot
certain scenes without camera shake whilst moving the camera
freely. Also, similarly to last years' work I used my own Cannon
D600 to take photographs of different locations and characters
(for my final print work). Without using these technologies our
whole production would appear amateur and the types of shots
would have been limited due to only being able to shoot basic
shots.

16. Overall
 Without being able to use the media technologies I did throughout the entire
process of the production of ‘Halls’ my final outcome would be sufficiently lower
in terms of standard, a lot of the process would not even be possible if it were not
for the new forms of media technologies I used such as the internet and editing
software such as Adobe Premiere Pro. Additionally without the blogging process
of the production it would have been hard to depict the journey we undertook in
order to achieve a final product.