البث المباشر في الإعلام الجديد ٢٠١٦

1. ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬
‫اﻟﺟدﯾد‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬
‫اﻟﺣﻣﺎدي‬ ‫أﺣﻣد‬ ‫ﻋﺑداﻟﻌزﯾز‬
‫اﻟﻣﺑﺎ‬ ‫اﻟﺗﻘﻧﯾﺔ‬ ‫ﻟﻣؤﺳﺳﺔ‬ ‫اﻟﺗﻧﻔﯾذي‬ ‫اﻟﻣدﯾر‬‫رﻛﺔ‬
‫ﻣزن‬ ‫ﻣوﻗﻊ‬ ‫ﺗﺣرﯾر‬ ‫رﺋﯾس‬
@Abdulaziz_Hmadi

2. ‫اﻟﺠﺪﻳﺪ‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬ ‫اﻟﻔﯿﺪﻳﻮ‬

3. ‫اﻟﻔﯿﺪﻳﻮ‬‫اﻟﺠﺪﻳﺪ‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬
•‫ﯾﺗﻣﻛن‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻓﻲ‬‫اﻹﻋﻼم‬‫اﻻﺟﺗﻣﺎﻋﻲ‬‫ﻣن‬‫اﻟوﺻول‬‫إﻟﻰ‬‫أﻛﺛر‬‫ﻣن‬١٣٥٪
‫ﻣﻘﺎرﻧﺔ‬‫ﺑﺎﻟﻣﺣﺗوى‬‫اﻟﻐﯾر‬‫ﻣرﺋﻲ‬
•‫ﻓﻲ‬‫ﻋﺎم‬٢٠٢٠‫ﺳﯾﺳﺗﺣوذ‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻋﻠﻰ‬٧٦٪‫ﻣن‬‫إﺟﻣﺎﻟﻲ‬‫اﻟﺑﺎﻧدوﯾث‬‫ﻓﻲ‬
‫اﻹﻧﺗرﻧت‬
•‫اﻟﻣﺳوﻗون‬‫اﻟذﯾن‬‫ﯾﺳﺗﺧدﻣون‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻓﻲ‬‫ﺣﻣﻼﺗﮭم‬‫ﯾﺣﺻﻠون‬‫ﻋﻠﻰ‬‫ﺗ‬‫ﻔﺎﻋل‬
‫أﻛﺛر‬‫ﺑﻧﺳﺑﺔ‬٤١٪‫ﻣن‬‫اﻟﺣﻣﻼت‬‫ذات‬‫اﻟﻣﺣﺗوى‬‫ﻏﯾر‬‫اﻟﻣرﺋﻲ‬
•٩٠٪‫ﻣن‬‫اﻟزﺑﺎﺋن‬‫ﺗزﯾد‬‫ﻟدﯾﮭم‬‫ﻧﺳﺑﺔ‬‫إﻣﻛﺎﻧﯾﺔ‬‫اﻟﺗﺑرع‬‫ﻓﻲ‬‫ﺣﺎل‬‫ﺗﺎﺑﻌوا‬‫ﻣﺣﺗو‬‫ى‬‫ﻣرﺋﻲ‬.
•‫ﻣﺎ‬‫ﯾﺗم‬‫إﺻداره‬‫ﻣن‬‫اﻟﻣﺣﺗوى‬‫اﻟﻣرﺋﻲ‬‫ﻋﻠﻰ‬‫اﻻﻧﺗرﻧت‬‫ﺧﻼل‬٣٠ً‫ﺎ‬‫ﯾوﻣ‬‫ﻣﺎﺿﯾﺔ‬‫ﯾوازي‬
‫ﻣﺎ‬‫ﺗم‬‫إﻧﺟﺎزه‬‫ﺧﻼل‬٣٠ً‫ﺎ‬‫ﻋﺎﻣ‬‫ﻣﺎﺿﯾﺔ‬‫ﻓﻲ‬‫ﻗﻧوات‬‫اﻟﺗﻠﻔﺎز‬.

4. ‫اﻟﺠﺪﻳﺪ؟‬ ‫اﻹﻋﻼم‬ ‫ﻓﻲ‬ ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ھﻮ‬ ‫ﻣﺎ‬
Live Streaming
•End to End
•‫ﻣﺑﺎﺷر‬
•‫ﻟﺗﺣﻣﯾل‬ ‫ﯾﺣﺗﺎج‬ ‫ﻻ‬
•‫ﺳﮭل‬

5. live streaming versus On-Demand Streaming

6. live streaming versus On-Demand Streaming

7. live streaming versus On-Demand Streaming
‫ﺣﺳب‬ ‫اﻟﺑث‬‫اﻟطﻠب‬
٩٠‫اﻟﻔﯾدﯾو‬ ‫ﻣﺷﺎھدي‬ ‫ﻣن‬ ٪
‫وﻗت‬ ‫أي‬ ‫ﻓﻲ‬ ‫اﻟﻣﺷﺎھدة‬
‫اﻟﺑث‬‫ﻣﺎﺿﻲ‬ ‫زﻣن‬ ‫ﻓﻲ‬
‫وﺿوح‬‫ﻋﺎﻟﻲ‬
‫واﻟﺗﺳوﯾق‬ ‫اﻟﻧﺷر‬
‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬
‫ﺗﻔﺎﻋل‬‫أﻛﺑر‬
‫إﻣﻛﺎﻧﯾﺔ‬‫اﻟﻧﻘﺎش‬
‫ﻣﺑﺎﺷر‬ ‫ﻗﯾﺎس‬‫ﻟﻸﺛر‬
‫ﺳرﯾﻌﺔ‬ ‫ﻧﺗﺎﺋﺞ‬
‫ﺑﺳﯾط‬

8. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﺗﺎرﻳﺦ‬

9. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﺗﺎرﻳﺦ‬
2016
‫ﺣﻘﯾﻘﻲ‬ ‫ﻣﺳﺗﻘﺑﻠﻲ‬ ‫ﻛﺗوﺟﮫ‬ ‫اﻻﺟﺗﻣﺎﻋﯾﺔ‬ ‫اﻟﺷﺑﻛﺎت‬ ‫ﻋﺑر‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ظﮭور‬ ‫ﺑداﯾﺔ‬)Facebook live(
2015
‫اﻻﺟﺗﻣﺎﻋﻲ‬ ‫اﻟﺗواﺻل‬ ‫ﺷﺑﻛﺎت‬ ‫ﻣﻊ‬ ‫اﻟﻣدﻣﺟﺔ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺗطﺑﯾﻘﺎت‬ ‫اﻧﺗﺷﺎر‬)Periscope(
2013
‫اﻟذﻛﯾﺔ‬ ‫اﻟﮭواﺗف‬ ‫ﻓﻲ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺗطﺑﯾﻘﺎت‬ ‫ﻋودة‬)Yevvo+Meerkat+Air(
2008
‫اﻟﻣﺣﻣوﻟﺔ‬ ‫اﻟﮭواﺗف‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫ﻟﻠﺑث‬ ‫ﺗطﺑﯾق‬ ‫أول‬ ‫ظﮭور‬)Qik(
1990
‫واﺿﺣﺔ‬ ‫ﺑﺻورة‬ ‫اﻻﻧﺗرﻧت‬ ‫ﻋﺑر‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫اﻧﺗﺷﺎر‬ ‫ﺑداﯾﺔ‬)RealNetworks(
1920
‫ﺻوﺗﯾﺔ‬ ‫إﺷﺎرات‬ ‫ﺷﻛل‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺻوﺗﻲ‬ ‫اﻟﺑث‬ ‫ظﮭور‬)Muzak(

10. http://pages.yourbrandlive.com/research-report-live-streaming-video-for-brands- 2016html.
‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫واﻗﻊ‬

11. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫واﻗﻊ‬
‫ﻛﺑﯾرة‬ ‫اﻟﻣﻧﺎﻓﺳﺔ‬
•Periscope‫ﯾﺻل‬20‫ﻋﺎم‬ ‫ﻣن‬ ‫أﻗل‬ ‫ﻓﻲ‬ ‫ﻣﻠﯾون‬
•Facebook live‫ﻣن‬ ‫ﻷﻛﺛر‬ ‫اﻟﺧدﻣﺔ‬ ‫ﺗﻔﻌل‬ ‫أﻛﺛر‬‫ﻣﺳﺗﺧدم‬ ‫ﻣﻠﯾﺎر‬
•Twitch‫ﻛﺑﯾر‬ ‫ﺑﺷﻛل‬ ‫ﻟﻠﺻﻌود‬ ‫ﯾﻌود‬‫إﻟﻰ‬ ‫وﯾﺻل‬١٠‫ﻓﻌﻠﻲ‬ ‫ﻣﺳﺗﺧدم‬ ‫ﻣﻠﯾون‬
•YouTube‫اﻟﻔﯾدﯾو‬ ‫وأﻟﻌﺎب‬ ‫اﻟرﯾﺎﺿﯾﺔ‬ ‫ﻟﻸﻧﺷطﺔ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫اﻟﺑث‬ ‫ﺧدﻣﺎت‬ ‫ﯾﻔﻌل‬
•YouNow‫ﻣن‬ ‫أﻛﺛر‬ ‫ﺗﺑث‬١٠٠ً‫ﺎ‬‫ﯾوﻣﯾ‬ ‫ﻣﺑﺎﺷر‬ ‫ﻣرﺋﻲ‬ ‫ﻣﺣﺗوى‬ ‫أﻟف‬

12. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﻣﺴﺘﻘﺒﻞ‬
‫ﺗﺣﺗدم‬ ‫اﻟﻣﻧﺎﻓﺳﺔ‬
YouTube, Amazon, Disney, Hulu, GoPro
‫اﻟﻣﺳﺗﻘﺑل‬ ‫ﻓﻲ‬ ‫اﻟﻣﺑﺎﺷر‬ ‫ﻟﻠﺑث‬ ً‫ﺎ‬‫ﺣظ‬ ‫اﻷوﻓر‬ ‫اﻟﻣﺟﺎﻻت‬
‫واﻟﺳﯾﺎﺳﺔ‬ ‫اﻟرﯾﺎﺿﺔ‬

13. ‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ‫ﻓﺮص‬
•‫ﺗوﯾﺗر‬ ‫ﻓﻲ‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﺣﺳﺎب‬ ‫ﻟﻣﺗﺎﺑﻌﻲ‬ ‫اﻟﻣﺧﺗﻠﻔﺔ‬ ‫اﻻﺣﺗﻔﺎﻻت‬ ‫ﺑث‬
•‫ﻋ‬ ‫اﻟﻣﺷﺎرﻛﺔ‬ ‫ﻣن‬ ‫اﻟﺟﻣﯾﻊ‬ ‫ﻟﯾﺗﻣﻛن‬ ‫ﻋﺎﻣﺔ‬ ‫واﻟﻐﯾر‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﻓﻲ‬ ‫اﻟداﺧﻠﯾﺔ‬ ‫اﻟﻣﻧﺎﺳﺑﺎت‬ ‫ﺑث‬‫ﻌد‬ُ‫ﺑ‬ ‫ن‬.
•‫اﻻﺳﺗﻔﺎدة‬ ‫ﻣن‬ ‫أﻛﺑر‬ ‫ﻛم‬ ‫ﻟﯾﺗﻣﻛن‬ ‫اﻟﻣﺻﻐرة‬ ‫اﻟﺗدرﯾﺑﯾﺔ‬ ‫اﻟدورات‬ ‫ﺑث‬.
•‫اﻟﻣﺟﺗﻣﻊ‬ ‫اﺳﺗﻔﺳﺎرات‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﺟﺎﺑﺔ‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﻓﻲ‬ ‫ﻣﮭﻣﺔ‬ ‫ﻟﺷﺧﺻﯾﺎت‬ ‫ﻟﻘﺎءات‬ ‫ﺑث‬.
•‫ﻓﯾ‬ ‫اﻹﻧﺟﺎز‬ ‫ﺑﻣﻘدار‬ ‫اطﻼع‬ ‫ﻋﻠﻰ‬ ‫اﻟﻣﺟﺗﻣﻊ‬ ‫ﻟﯾﺑﻘﻰ‬ ‫اﻟﻣﻧظﻣﺔ‬ ‫ﻣﺷﺎرﯾﻊ‬ ‫وﺗﺻوﯾر‬ ‫ﺑث‬‫ﮭﺎ‬.

14. ‫وﺑرﻛﺎﺗﮫ‬ ‫ﷲ‬ ‫ورﺣﻣﺔ‬ ‫ﻋﻠﯾﻛم‬ ‫واﻟﺳﻼم‬
aziz@3zm.org