2. Dear Readers,
We wish you a Happy New Year 2012, on behalf of
our Pathways Team! Let this year be prosperous
and happening for all our readers !!
With the new year eve, most of us would be busy
in grooming our self the best, to look the best.
Hence, we have the main story on the chemistry
behind beauty and an exclusive interview with
Naturals, MD of Naturals, the chain of beauty sa-
lons, adorning our country.
So, which is the best company to look for FMCG
products, especially beauty ones. To best suit the
main story company profile on HUL is being in-
cluded.
And it’s all predicted that the world is going to
End!! Is it true? An article spotlights on the science
behind it!! With many more articles to excite you ,
we present you our New Year Edition!!
Happy Reading !!
Editor
Sindhu Balu
Editorial Team
Chaparala Sree Vidya
Purnima Naresh Mangnani
Vikram Gowrishankar
Maya.P.S
Joint Editorial Team
Hemalatha.J
Nivethika Sundararajan
N.Vinisha
Mehdi Ali Mirza
V.P.Venkateshwaran
Rohit Chanchal
Cover Design
Prasanna Venkatesh.K
-Sindhu Balu
Final Year
ChemE
EDITORIAL BOARD
2
Reach us here:
pathways@chemfluence.com
From the EDITOR
4. Chemfluence, is a national level technical symposium organized annually by the Department of Chemical Engineering,
A.C.Tech, Anna University. With an array of events spread across three days it seeks to provide a platform for dexterous
Chemical Engineers across the nation to show off their technical powers and develop their full intellectual potential. With
innovation as inspiration and technical knowledge as a tool, Chemfluence aims at bringing a complete transformation to
the very grassroots of the field. Chemfluence gives an opportunity for engineering students to look beyond their course
and curriculum, to roll back their sleeves, with the technical wand in their hands and do some real magic.
With renewed energy, fresh high spirits and changed minds, we are indeed ready to break new frontiers. We plan to esca-
late Chemfluence 2012 to a completely new dimension.
With many new events this time, we invite you to participate in Chemfluence, which will make your effort worthwhile!!
Were you waiting for one of the Biggest Chemical Fest of India?
Were you waiting for the right moment to showcase your potential?
Were you thinking of the platform to perform which will make every head turn?
Then your WAIT is over!!
LET YOUR GREY CELLS MEET THE GRANDEUR!!
Chemfluence IS HERE !!
An online Chemical trading game,
where you could learn the nuances
of Chemical Industry. Let out the
investor in you!!
Event starts by Feb 1, 2012!!
A chemical Exhibit which is sure to
excite you!!
Get yourself dunked in science!
Participate and win the Chem
Icon 2012 Title!!
For more exciting events and further details log on to, www.chemfluence.com
4
5. SKIN DEEP
Beauty is only skin deep, but the products we use to attain may penetrate far deeper. Cosmetics—makeup, creams, fra-
grances—have been around for thousands of years.
Beauty rituals are ancient, but most of the chemicals we now use to adorn our faces and bodies are not. Over 5000 synthetic
chemicals—not all safe or even tested—pervade the cosmetics market, and in some case our bodies.
Slathering, powdering, spiriting... The skin is the body's larg-
est organ and its shield against the environment. But it is a
porous protector, allowing some substances in and others—
most notably moisture—out. Some compounds that are
applied to the skin's surface can be absorbed into the body,
including the estimated four pounds (1.8 kilograms) of lip-
stick an average lipstick-wearer consumes in a life-
time, according to the Environmental Working
Group (EWG), a nonprofit public interest organization based
in Washington, D.C.
What’s in the product?
As chemistry has ramped up in the past century, ingredients
in cosmetics have become increasingly complex and cutting-
edge. A single exposure to any of them is unlikely to cause
harm, but daily exposure over a lifetime may add up. Since
there is no long term test to rely on, industry critics express
concern over new ingredients, and say that some older ones
trigger cancer in animals. Let's consider the main accesso-
ries without which most women cannot live!!
LIP STICK - A Poison Kiss:
We are a culture in love with lipstick – a love that for many
women starts early. A 2004 survey of cosmetics use on girls
aged 7 to 19 found that 63 percent of the girls aged 10 and
younger reported using lipstick.
NAIL ENAMEL-The Sheen Cover:
Over the last several years, scientific studies have shown a
correlation between health problems in nail salon workers
and daily exposure to chemicals in nail products. Three
chemicals of particular concern are toluene, formaldehyde
and dibutylphthalate, nicknamed the “toxic trio.” Toluene
helps create a smooth finish across the nail and also keeps
the pigment from separating from the liquid in the bottle. It is
a common volatile solvent that is released into the air and
can impact the central nervous system. It can also cause irri-
tation of the eyes, throat and lungs and is a possible repro-
ductive toxin.
5
6. Formaldehyde, which is used as a
nail hardening agent, is also a vola-
tile chemical that can evaporate
into the air of a salon which is
known to cause cancer. Dibutyl
phthalate (DBP) is a plasticizing
chemical, added to nail polishes to
provide flexibility. DBP exposure
can affect thyroid function.
FRAGRANCE:
The scents in products we wash
beautify and deodorize which may
be enhancing our allure, at the cost
of allergic reactions. A 1998 study
found that, after nickel, fragrances
were the second most common
cause of allergic contact dermatitis;
dermatitis, or inflamed skin, is a
form of eczema, according to the
Academy of Dermatology
(AAD).Natural and organic fra-
grances such as peppermint oil can
be as irritating as synthetics, warns
researchers, who adds that eucalyp-
tus and wintergreen oils are poten-
tially lethal.
HAIR PRODUCTS:
Shampoo
It contains 70 to 80% water plus
detergent, perfume and condition-
ing oils. Harsh ingredients include
formaldehyde and quaternarium 15.
“Oily,” “dry,” or “normal” classifica-
tions depend on how much condi-
tioning oils a shampoo contain. And
dandruff shampoos contain irritants
like selenium sulfide, coal tar, resor-
cinol and cresol; if you are sensitive
to them, they even make dandruff
worse.
Hair dyes
Dark hair dyes have been suspected
for cancer since years. Even though
it contains potential carcinogens like
coal tar, paraphenylenediamine
(PPD) one has to constantly use for
years to increase the risk of rare
cancers. But temporary hair dyes
such as auburn coloring mousse can
run and irritate the eyes if you get
caught in the rain.
PRODUCT CHEMICAL EFFECT
Dandruff shampoos and anti-itch
creams
Coal Tar Human carcinogen
Nail polish, eyelash adhesive and
hair dyes as
Formaldehyde Immune-system toxicity, respiratory irrita-
tion and cancer in humans
Fragrance Phthalates Endocrine disruptors and may cause obe-
sity
Men's hair dye. mascaras Lead and Mercury Brain-damaging, Neurotoxic
Sunscreens Nanoparticles (zinc oxide and tita-
nium dioxide nanoparticles)
Damage brain cells
Hair dyes P-Phenylenediamine Severe allergic reactions
With every cosmetic being just a chemical mix, what are we supposed to do now?
EITHER YOU FLAUNT BEAUTY, AND STYLE YOUR WORLD, OR BE CAUTIOUS AND LIVE A COUPLE MORE YEARS WITH SIM-
PLICITY!!The ball is in your court always!! ;)
- Sindhu Balu,
Final yr,
ChemE
6
7. Alas! 2012, the year of controversies is here at last!
So will it really answer all our anticipations about the “Judgment Day”?
Is it really true that our future is very near to its end?
My wish would be “Hopefully NOT (fingers crossed)”. But our ancestors were pretty sure that our lives are going to be changed
(or may be destroyed) by the end of 2012. And they even created various prophecies and books regarding the end of the world
to make sure that we face the end bravely! But being educated people, we will not blindly believe in all these predictions
alone, because we know how much these predictions came true in 1999!
So let’s see what are the few scientific reasons given by scientists for the catastrophic events that MIGHT occur at the end of
this year.
Slip-Slop-Slap- BANG!
We all know the Earth is surrounded by a magnetic field that
shields us from most of the sun’s radiation. What you might
not know is that the magnetic poles we call north and south
have a nasty habit of swapping places every 750,000 years
or so – and right now we’re about 30,000 years overdue.
Scientists have noted that the poles are drifting apart
roughly 20-30kms each year, much faster than ever before,
which points to a pole-shift being right around the corner.
While the pole shift is underway, the magnetic field is dis-
rupted and will eventually disappear, sometimes for up to
100 years. The result is enough UV outdoors to crisp your
skin in seconds, killing everything it touches.
2012 Planetary Galactic Alignment
On December 21, 2012 the plantery alignment of the earth,
moon, sun, and galactic center of the Milky Way will occur.
NASA agrees with the event occurring, yet it is unknown
what the effects will be. Many different cultures from the
past along with current scientific predictions give different
explanations including the raising of frequency, solar flares,
photons, and possible cataclysmic changes to the earth re-
lated to the 2012 Alignment.
The Atom Smasher
Scientists in Europe have been building the world’s largest
particle accelerator. Basically it’s a 27km tunnel designed to
smash atoms together to find out what makes the Universe
tick. However, the mega-gadget has caused serious concern,
with some scientists suggesting that it’s properly even a bad
idea to turn it on in the first place. They’re predicting all
manner of deadly results, including mini black holes. So
when this machine is fired up for its first serious experiment
in 2012, the world could be crushed into a super-dense blob
-the size of a basketball.
Sun Storms
Solar experts from around the world monitoring the sun
have made a startling discovery that our sun is in a bit of
strife. The energy output of the sun is, like most things in
nature, cyclic, and it’s supposed to be in the middle of a
period of relative stability. However, recent solar storms
have been bombarding the Earth with so much radiation
energy, it’s been knocking out power grids and destroying
satellites. This activity is predicted to get worse, and calcu-
lations suggest it’ll reach its deadly peak sometime in 2012
So my conclusion is that, let’s hope that all this won’t affect
us terribly so that we’ll be able to tell our grandchildren
that we were all dorky enough to sit and read all these
stuff to make sure we live long !
-Sruti Srikanthan
Final year
ChemE
7
8. English?!!
Quite a complicated language! Isn’t it? E.g.
Given below are the pictures which represent different forms of English words.
Guess its class by the picture. For those who missed, English Language awaits you in Pg. no. 11
Rebus Puzzle
1
76
54
3
2
8
9. An interview with C.K.Kumaravel , Co Founder and MD of NATURALS, who pioneered
the concept of Unisex Salons in India and revolutionized the beauty and styling indus-
try in our days.
- Sindhu Balu, Final yr, ChemE
Naturals, the name is synonymous today with beauty care and styling in India. With 114 sa-
lons dotting the busiest areas in South India and at least 4 new branches getting operational
every month, Naturals is acknowledged as the most happening chain of beauty care centers in
India. From its modest beginnings a decade back, Naturals Beauty Salon has grown today to
be acknowledged as the industry leader and trend setter for its innovations and uniquely suc-
cessful operation and service formats. Unisex salon is a concept popularized by Naturals and
has today become the fastest growing salon chain in the country.
What is the platform for an entrepreneur to rise?
CKK : When he finds a problem and when he believes
that he can provide a solution to the problem. And the
immediate reflex is , how to recognize the problem.
When people are unhappy over a situation, you can
find an opportunity over there. An entrepreneur is
vigilant to his surroundings, to find his target audience.
What made you venture into the 'beauty' industry?
CKK:The middle class people were not much inter-
ested in grooming themselves. Also, the quality of the
salons they were subjected to visit was not good. I per-
sonally felt that, they deserve more than that. So I
wanted to give them a quality grooming experience
which they can afford.
Where was your first outlet started and why there?
CKK:Naturals first outlet was started in Nungambak-
kam, where many other leading salons were located. I
had a conviction that, if I succeed there, I could suc-
ceed anywhere. And I chose the franchise network, as
it would lead to better branding, training and many
more jobs.
- Sindhu Balu, Final Yr, ChemE
Naturals have around 118 outlets today in south In-
dia, providing job opportunities for over 500000 peo-
ple.
What is the major cause for the steep rise of the
beauty salons today?
CKK:The answer lies just in a word. 'IT'. IT revolution
have spurred all these changes. We are the support
structure to them. We provide the avenues for peo-
ple to spend!!
Having your better half, as the CEO of Naturals, what
is your stand on Women Entrepreneurship?
CKK:Women entrepreneurship is synonymous to job
creation. Given a framework, they give the best to
THEM, FAMILY and SOCEITY. They are far intelligent
and meticulous than us.
Do you think a business background is needed to be-
come an entrepreneur?
CKK: I think you would know AMBHANI and NARA-
YANA MURTY! They answer you!!
9
10. Difference between an employee and an entrepreneur?
An employee stops learning, once he gets a job.
An entrepreneur starts learning, once he gets his
job
Do you consider an MBA would aid an entrepre-
neur?
CKK:Business is analogous to swimming and cycling.
You cannot study it. Only practice it.
What do you like to say to our budding entrepre-
neurs?
CKK:Just think! Why do you want to be rich? Good
people should be rich or else you allow bad people to
get rich.
Enthusiasm and entrepreneurship are contagious.
Live by 3 E'S! Education, Experience and Environment.
What books you like the young generation to devour?
CKK: I liked these books very much.
The Magic of Thinking Big -David Schwartz
The 7 Habits of Highly Effective People-Stephen R. Covey
Listen to audio books while travelling, jogging, etc. That will
help you a lot.
What is your word to our students?
CKK: EACH Person can make a difference- Mahatma
Gandhi ( Written in American Parliament)
Curious Mind!
WHO HAS GOT THE FISH AS PET?
There are 5 houses in a row and they are in 5 different colours.In each house lives a person from a different country.Each per-
son drinks a different drink,plays a certain sport and keeps a certain pet.
No two people drink the same drink,play the same sport or keep the same pet.
Clues:
*The British lives in red house.
*The Swede keeps dogs
*The Dane drinks tea
*The green house is on the left of the white house.
*The green house owner drinks coffee
*The person who plays polo rears birds
*The owner of the yellow house plays hockey
*The man living in the house right in the centre drinks milk.
*The Norwegian lives in the first house
*The man who plays baseball lives next to the man who keeps cats
10
11. I have some pencils and some jars.
If I put 4 pencils into each jar, I will have one jar left.
If I put 3 pencils into each jar, I will have one pencil left.
Find the number of pencils and jars.
Solutions in pg. no. 14
-K.Shriram,
Second Year,
ChemE
Language Snacks!!
Confused still??
Once I mispronounced a word and someone said that was a good malapropism. It took me some time to figure it out. That led
me to write this article. Have a look at this and try to prevent the situation :D
Some words are peculiar in English. It is to be seen that these words have been given a nomenclature!!
1. Anagram
A word or phrase or name formed by rearranging the letters of another.
Example: Eleven plus two is an anagram for Twelve plus One
Cognate:
If the anagram created relates in some way to the original word or phrase it is known as Cognate.
The example above given is a cognate!!!!
2. Spoonerisms
Spoonerisms are words or phrases in which letters or syllables get swapped. This happens accidentally in slips of the tongue
(*tips of the slung)
Example: Wave the sails (Save the whales)
*Nickname for spoonerism
3. Oxymoron:
A figure of speech or expressed idea in which apparently contradictory terms appear
Example: Definite maybe
4.Pangrams:
These are sentences that use every letter of the alphabet. Probably everyone would have known one.
Example: Pack my box with five dozen liquor jugs.
5. Malapropisms:
The mistaken use of a word in place of a similar sounding one is known as malapropisms.
Example: My sister has extra-century perception.
Instead of extra-sensory, extra-century has been used. This is different from spoonerisms.
6.Tongue twisters:
The name tells the meaning.
Example: Freshly fried flying fish
7. Palindromes
Palindromes are words or phrases that read the same in both direction.
Example: Race car
SOLUTION TO MATH MAGIC!! -Hemalatha.J
Third Year,
ChemE
11
1. Basically it is solved as
2+3=5 *2=10
The two numbers are first
added, and then the an-
swer is multiplied by the
first number to get the
FINAL answer.
2. It is eight, as
2*3=6, then next
number is 7,
2*7=14, next number
is 15,
2*15=30
1. 7*2= 14
2. 7*5=35
3. 7+5=12*5=60,
inverse= 06
Answer is 143506
12. With Regards,
ChemE
It was 26th of July and you all know what I mean. I was there
when it was happening. I saw one of India’s biggest cities being
punished by Poseidon. Mumbai, my hometown was pretty
much drowning and I was having a blast on the terrace of my
house. So much fun it was, getting drenched! My brother and I
danced in the rain till the water actually started seeping into
the rooms from the top and my mom started losing it.
What was really comical about this situation was that the top
floor of the house was getting flooded while the bottom floor
was absolutely fine. My mom started collecting the seeping
water in buckets drop by drop. My dad came to the wall with
the seepage and gave it his classic Holmes look. “Something is
wrong” he said and ran to the terrace. My brother and I fol-
lowed him.
My dad is a bit of a daredevil. He looked at the pipe that was
supposed to drain the all the water from the terrace into a
sump. It was clogged with debris due to the storm. So he
jumped into the passage that led to the pipe (please do not try
this at home). Once he reached the pipe he started pulling the
leaves-monster out. That moment, that very moment, was per-
haps the scariest one of my life. My dad almost got sucked in. I
stared in horror while my dad continued his macho stunt.
So the question is why did he get pulled in? Why was the
force so large?
Vortex formation!
When a free surface liquid vortex is formed, gas entrainment
will occur and vapor
or gas is pulled by
the liquid surface to
exit together with
liquid via a nozzle or
hole. This can cause
some serious issues.
The gurgling sound
that you hear when
water goes down
the sink or water
closet, is caused by
the vortex forma-
tion and gas entrain-
ment. In many
houses plumbing
vents are provided not only to exhaust sewage smell but also to
equalize the pressure in the drain pipes so that the water can
flow easily. I used to do this as a kid and tell my dad it was a
magic trick: Dip a drinking straw into a glass of water. Cover the
mouth end of the straw with a finger and pull the straw out,
the water doesn’t flow out. This is what happens if the air pres-
sure is not equalized. Remove your finger and the water will
flow.
We know that gas entrainment into the casing of a
centrifugal pipe can cause cavitation. In any pipe-
line if there is a high pressure zone, the entrained
gas can cause some serious equipment damage.
Mostly if the pressure doesn’t get equalized the
water moves very slowly.
So at an industrial scale in various processes those
involve vapor-liquid contact, draining of the liquid
can lead to vortex formation and hence, poor
separation or excessive pressure drop. A simple
device exists that breaks the vortex and it’s called
the vortex breaker.
I found a good image in Google and to understand
the structure of the vortex breaker, you should
remember some of the Engineering Graphics we
learnt in the first semester
- Purnima
Final Year,
ChemE
12
13. THE SOLAR POND
A salinity gradient solar pond is an integral collection and storage device of
solar energy. In an ordinary pond, the sun’s rays heat the water and the heated water
from within the pond rises and reaches the top but loses the heat into the atmos-
phere. The net result is that the pond water remains at the atmospheric temperature.
In a solar pond, the water that is warmed is unable to rise to the top due to the salt
concentration. Therefore, the warm water stays at the bottom of a pond and gets hot-
ter and hotter with the more sunlight it receives.
Discovery & Working of the Technology
Salinity-gradient solar pond was first observed in Transylvania in
the early 1900s. Natural salinity-gradient ponds or lakes form when
fresh water flows onto salt brine and mixes to create a salinity gra-
dient. Most ponds are man-made. Once the pond is dug, the pond
must be lined with an impermeable lining. Then the pond is filled
with salty water. The water warms when sun rays fall and
then divides into three layers.
The surface zone, or UCZ (Upper Convective Zone),
composed of primarily freshwater is the top layer.
The storage zone or LCZ (Lower Convective Zone) is
very hot, 70°– 85° C, and is very salty, collects and stores solar energy in the form of heat
NCZ (Non-Convective Zone) separates these two zones. It is the important gradient zone. Here the salt
content increases as depth increases, thereby creating a salinity or density gradient.
Solar pond can be used as an energy source. A pipe is placed at the bottom of the pond and draws the
warm/ hot water out of the pond by a pump and is circulated through a piping system that utilizes the heat. Once
the water has run through the pipe it is deposited back into the pond in the storage zone so that, water can be
heated again.
Some operating solar ponds in the world :
The Bhuj solar pond : The construction of the 6000 m2
pond started in 1987 at Kutch Dairy, is 100 m long and 60
m wide and has a depth of 3.5 m. It supplies process heat
to the Kutch Dairy. The pond attained a record 99.8 °C
under stagnation.
The El Paso Solar Pond: This is a research, development,
and demonstration project initiated by the University of
Texas at El Paso in 1983. It has operated since May 1986
and has successfully shown that process heat, electricity,
and fresh water can be produced in the southwestern
United States using solar pond technology.
The Pyramid Hill solar pond: It is a 3000 square metre solar pond located at the Pyramid Hill in
northern Victoria to capture and store solar energy using pond water which can reach up to 80°C
-Salt gradient Solar pond near Bhuj
13
14. ADVANTAGES:
Environmentally benign
Produce electricity by using the hot water
produced to spin a turbine which gener-
ates electricity.
Helps in desalination since the top layer of
water is fresh, potable water.
Low cost. Aside from the labor costs of
constructing a pond there are only few
reoccurring costs to maintain pond.
DRAWBACKS:
Requires a large amount of land.
Not the most efficient way of capturing
the sun's heat and turning it into en-
ergy. Typically, only 30% of the sun's heat
penetrates deeper than two feet in water.
Once a solar pond is built, the productivity
of a solar pond cannot be increased.
Can lead to salt pollution of land and
ground water if lining is not sealed properly.
Inexpensive land, water and salt are essential for economic viability.
On the upside, solar ponds can complement commercial electricity production. As the use of oil and coal
for electrical and heat production faces more scrutiny, solar ponds will be a nice addition to the renewable and
environmentally friendly energy sources. Research is now concentrated on reducing the costs and improving the
performance of commercial solar ponds.
-Nishevitha.U.G.
Final Year,
ChemE
Math Magic !
1. If 2 + 3 = 10
7 + 2 = 63
6 + 5 = 66
8 + 4 = 96
Then: 9 + 7 = ????
2. Which one of the numbers does not belong in the following
series?
2 - 3 - 6 - 7 - 8 - 14 - 15 - 30
3. If 5+3+2=151012,
9+2+4=183662,
8+6+3=482466,
5+4+5=202504,
what will 7+2+5=?
Solutions on Pg.No. 11
- Nivethika
Third year,
ChemE
14
Solution to Curious Mind:
1.The German has the fish as pet
2.16 Pencils, 5 Jars
15. Mom: Baby! Get up, time for school……..
Boy :mama two min …..
Mom: Getting late……get up…. Who’s gonna use Shah Rukh
uncle’s tooth paste today??????
Boy: Me….me...coming mama….here’s my brush mama…
Mom: That’s my boy.
Boy: Mama, can I brush twice a day?
Mom: sure baby…
Here we have our proud mom! Thanks to the HUL and the
advertiser Shah Rukh Khan. The R&D group of HUL rightly
could visualize, what the customers want and bring in the
products worth the price with quality, extravagant look,
stylish hues which the products feel lucky to have been clad
into. No wonder, one in three people in India is a proud con-
sumer of HUL .
The christening of the company dates back
to about 75 years and perfectly portraying
the patriotism even by the name.
75 years
40 manufacturing sites
400 Fast moving goods
670 live patents
15,000 employees
6.3 million outlets
700 million customers
Hindustan lever limited CEO, Mr. NITIN PRANJAPE takes
pride in its staggering numbers where the numerals
leaves anyone gaping at the success of the conglomer-
ate. In 1931, HUL set up its first Indian subsidiary, Hindu-
stan Vanaspati Manufacturing Company, followed by
Lever Brothers India Limited in the year 1933 and United
Traders Limited in 1935 which were merged in 1956 and
was called as the Hindustan Lever Limited. The company
was renamed in June 2007 as “Hindustan Unilever Lim-
ited”.
We have our proud ‘HUL’ which also can be said as a
52%-owned subsidiary of Anglo-Dutch giant Unilever.
The Per annum Turnover of HUL is Rs.546.61 crores.
(Q3Set). Sixteen of HUL’s brands featured in the ACNiel-
sen Brand Equity list of 100 Most Trusted Brands Annual
Survey (2008) and has been recognized as a Golden Su-
per Star Trading House by the Government of India. HUL
was one of the eight Indian companies to be featured on
the Forbes list of World’s Most Reputed companies in
2007.
HUL Says……
“We believe that helping society prosper and ensuring a sustainable future for the planet goes hand in hand with
our goal of ensuring growth that is competitive, profitable, and sustainable for our organization”
WHO AM I?! 15
16. Well, how can we forget the tagline “Getting dirty is
good” which serves as a statement of reasoning for the
kids for their mischief.
Life has been made easy with its products ranging from
nutrition & hygiene, personal care for hair, skin, culinary
products, food stuffs which also include jellies, ice
creams, sauces, jams etc. Their brands include Lifebuoy,
Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk,
Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan,
Knorr, Annapurna, Kwality Wall's.
The names of each of their products have their own sig-
nificance as we can relate each of the names to the real
life and their taglines add credibility to the products.
These branded possessions like “Fair&Lovely”
and”Fair&Handsome” advertised by Ms. Asin and Mr.
Charming, Surya has made many people feel good and
beautiful about themselves emphasizing “Men do care”.
Lakme, belonging to the cosmetic family performing its
loyal duty of ornating ladies all over the world is part and
parcel of HUL. Many of us would want a second person
to pinch us.
No challenge or risks, no fun or no money- a matter of
fact, that keeps anyone tight lipped. The most challeng-
ing part of any FMCG believing in competition, is the
perfect supply chain management. By this we are
aware of the practicality and the indigestible fact gives
us hiccups, if the retailer’s shelves are devoid of the
manufacturer’s product, they are replaced with the com-
petitor’s products.
There goes ”Now , excuse me, but you were late, I am not
your better half to relieve you of a betrayal” good bye sir!!!
I am a business man. Who would want to be reminded “Sir,
we are into business!! ”
The commencement of the project Shakti in 2001 in order
to educate and employ the self help groups to be inde-
pendent, where the Shakti ammas sell the HUL products
where the unreachable are easily reached making their
perspectives bigger, larger and greater. Lets call them
Shakti Enterpreneurs
HUL fights its way through the FMCG world competing with
Colgate, Dabur, Emami, Godrej Consumer, Real, Marico,
Gillette India, Bajaj Corp, Jyothy Labs, Amar Remedies etc.
Whatever it is, every Indian will have his heart in atleast
any one of their product!!
HUL Success Mantra:
- Srividhya
Final Year,
ChemE
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17. OUR MAJOR SPONSORS
Orchid Chemicals & Pharmaceuticals Ltd (Orchid) was established in 1992 as a 100% Export Oriented Unit (EOU).
Commencing operations in 1994, Orchid has achieved amazing and consistent growth, quantitatively and qualita-
tively to emerge among the Top-15 companies in the Indian pharmaceutical industry in a short span of fifteen years
of operations.
Orchid's growth and positioning in the global pharmaceutical industry are indeed distinctive. A robust leadership
position in the antibiotics space, a core competence in oral and sterile manufacturing, a broad-based multi-
therapeutic coverage and an end-to-end connectivity over the pharmaceutical value chain, from discovery to deliv-
ery, have positioned Orchid uniquely.
Orchid is a leader in the use of environment friendly technologies. Orchid has invested substantially in zero-discharge
manufacturing processes at its facilities and is considered a national show-case in environmental friendliness.
Vision
Enriching Lives through Innovation in Healthcare
Mission
"Discovery to Delivery"
Orchid is a vertically integrated pharmaceutical company with established research, manufacturing and marketing
capabilities across multi-therapeutic domains. We successfully leverage our penchant for science and technology to
create niche products and manufacturing platforms leading to attractive growth.
Chennai Petroleum Cor-
poration Limited (CPCL) is
a world class Refining
Company with dominant
presence in South India.
CPCL, formerly known as
CPCL plays the role of a Mother Industry sup-
plying feed stocks to the neighboring indus-
tries in Manali. CPCL’s products are marketed
through IOCL. CPCL’s products are mostly
consumed domestically except Naphtha, Fuel
Oil and Lubes which are partly exported.
CPCL has also made pioneering efforts in the
field of Energy and Water Conservation by
setting up a Wind Farm and Sewage Reclama-
tion and Sea Water Desalination Plants.
Today it enjoy the status of a global entity with
operations in four countries; eight manufactur-
ing plant locations in India and one each in UAE,
Thailand and South Africa. The market leader in
most of its businesses in its home market in In-
dia, SRF is the world's 2nd largest manufacturer
of both the Nylon 6 tyre cord as well as the belt-
ing fabrics. SRF strives to ensure faster integra-
tion of people, procedures and practices across
global entities to build synergies and create
value for its stakeholders.
The multi-business corporate
group SRF with head quarters
in Gurgaon, India has over
the years expanded its foot-
prints beyond the national
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