1.
Will Be Bigger
By the end of
2013, there will be
more mobile
devices on Earth
than people
Global Smartphone
Ownership
Worldwide Devices Shipments
by Segment (millions of units)
35% 9%
No mobile device
56%
mobile devices
will be shipped
globally this year
Q1 2012
NO: 36%YES: 64%
Q1 2013
NO: 20%YES: 80%
25%
INCREASE
Top commercial venues where
people use their mobile device
Top retail venues where people
use their mobile device
Retail 31%
Churches 1%
Restaurants & Cafes 19%
Service 19%
Financial 15%
Other 9%
Hospitality 2%
Gyms 2%
Clothing 28%
Beauty 3%
Home Furnishing 3%
Speciality Stores 12%
Electronics 9%
Auto 6%
Big Box/Dept. Stores 5%
D.I.Y 4%
Food & Grocery 3%
Sporting Goods 3%
Discount 6%
Convenince Stores 18%
How long the Smartphone
battery will last without
recharging
How important is battery life to you?
75% of users
downloads apps
60% of iPhone
users surf the
web at least
once per day
70% of iPhone users
check their email at
least once per day
3 million app downloads
(within 8 months)
Battery performance
is lagging behind
smartphone improvements
Customer complaints
about battery power have
quadrupled since 2008
71% of users said the best way to
improve their devices would be to
provide longer battery life
30x
34x
increase in video resolution
(compared to 2010)34x
increase in
Wi-Fi bandwidth30x
increase in mobile
download speeds20x
20x
2x
Increase in battery
capacity2x
Battery performance ranks as the
least satisfying aspect of
smartphones
Mobile web
adoption is
growing 8 times
faster than web
adoption did in
the 1990s and
early 2000s
Global mobile
traffic now
accounts for
15% of all
internet
traffic
There are now
over 1.2
billion people
accessing the
web from
their mobile
devices
29% of all emails
are opened on
smartphones
and 10% on
tablets
One in three
mobile
searches have
local intent
versus one in
five on
desktops
91% of mobile
internet access
is for social
activities versus
just 79% on
desktops
Mobile-based
search makes
up one
quarter of all
search
...the typical smartphone
user runs out battery power
or panics about low battery
level (<10%)
Every 11 days
38% of smartphone
users panic
Average mobile battery life since 1995
28h
35h
50h
42h
36h 33h 28h
May
2013
Smartphones
Other Mobile Phones
2012 20142013
0
500
1000
1500
2000
2500
Mobile Phone
More than
2 billion
TV
1.5
PC
1.6
Other
2.1
Mobile
1.8
8x 15% 1.2bn 29% 1/3 91% 25%
...about running out of battery at least once a week
What time
do batteries die?
Smartphones influence customer experience
and purchasing decisions
Reasons:
Texting, social
networking,
gaming and
video
TravellersStudents
Taking
a lot of
pictures,
videos
Reasons:
A lot of calls,
reading,
communications
Business
Users
Not at All Important
Slightly ImportantQuite ImportantEssential
59% 37% 4%
, ,
60 million iPhones
sold worldwide
Do you use your mobile in-store to enhance the shopping experience?
It's a Win-Win
Charging Stations MUST have cables
Power outlets or USB hubs only cater for the minotiry
Chargebar Has A Solution For You
All models include custom branding
Kippax Chargebar
4 cables
- Free recharge
- Always connected
- Don't need a cable
or charger
carry their charger or
cable with them
4%
ALWAYS
carry their charger or
cable with them
11%
OFTEN
when a venue's charging
station provides cables
100%
RECHARGE
Hours Per DayMobile Dominates Media Consumption
We are
Addicted
Smartphones
2
Tue
3
Wen
4
Thu
5
Fri
6
Sat
7
Sun
8
Mon
9
Tue
10
Wen
12
Fri
13
Sat
14
Sun
15
Mon
16
Tue
17
Wen
18
Thu
19
Fri
20
Sat
21
Sun
22
Mon
24
Wen
25
Thu
26
Fri
27
Sat
28
Sun
29
Mno
30
Tue
1
Mon
11
Thu
23
Tue
Desktop and Notebook
Ultramobile
Tablet
Email is the number one
function utilized by iPhone
owners
to our
One Big Problem.
Battery Life Sux.
And it Drives Us Crazy!
USERS
WIN
- Improve customer
service/experience
- Modernised services
- Increased foot traffic
and dwell time
VENUE
OWNERS
WIN
Charging Stations
With Cables Are The
Solution!
T: +61 2 8958 5432
E: info@chargebar.com.au
W: www.chargebar.com.au
Studio 8, 285a Crown St
Surry Hills NSW 2010
Carter Chargebar
8 cables
Jasper Chargebar
16 cables
Than
Free
WiFi
Why
Charging
Stations
6pm
4pm
3pm
Mobile Devices Are
Now Ubiquitous
!
!
!
Mobile device
innovations are
being introduced at
unprecedented speeds
Data shamelessly borrowed from SuperMonitoring, Jackery, LookOut, Swiftkey.net,
Nielsen, Huffington Post , PCWorld, DigitalBuzz, ReviverSoft, Samsung Blog