Keynote presentation at the 2013 AMICAL Conference at John Cabot University in Rome, Italy. Description: In this era of relentless change in higher education and information technology, it is essential to investigate local learning contexts to inform strategic programming and facilitate productive partnerships between libraries and academic institutions. From direct research into user needs and characteristics using environmental scanning, ethnography, and survey methodology to innovative tech-supported collaborations that inform library service models and pedagogy, this talk will explore established and emerging methods for developing an informed orientation to local communities of academic technology practice.

1. I N F O R M I N G
I N N O V A T I O N :
C O N T E X T U A L
I N V E S T I G A T I O N
f o r
E F F E C T I V E
A C A - T E C H
P R A C T I C E
@ c h a r b o o t h

2. I N F O R M I N G
I N N O V A T I O N :
C O N T E X T U A L
I N V E S T I G A T I O N
f o r
E F F E C T I V E
A C A - T E C H
P R A C T I C E
@ c h a r b o o t h
?

3. I N F O R M I N G
I N N O V A T I O N :
C O N T E X T U A L
I N V E S T I G A T I O N
f o r
E F F E C T I V E
A C A - T E C H
P R A C T I C E
@ c h a r b o o t h

4. I N F O R M I N G
I N N O V A T I O N :
C O N T E X T U A L
I N V E S T I G A T I O N
f o r
E F F E C T I V E
A C A - T E C H
P R A C T I C E
@ c h a r b o o t h

5. I N F O R M I N G
I N N O V A T I O N :
C O N T E X T U A L
I N V E S T I G A T I O N
f o r
E F F E C T I V E
P R A C T I C E
@ c h a r b o o t h

6. C O N T E X T U A L
I N V E S T I G A T I O N
f o r

7. C O N T E X T U A L
I N V E S T I G A T I O N
f o r

8. C O N T E X T U A L
I N V E S T I G A T I O N
1

16. !

19. ?I N N O V A T I O N

20. ?

21. ?

22. ?
!

26. E F F E C T I V E
P R A C T I C E
2
C O N T E X T U A L
I N V E S T I G A T I O N
1

27. t h e c l a r e m o n t c o l l e g e s

28. t h e c l a r e m o n t c o l l e g e s

29. t h e c l a r e m o n t c o l l e g e s

30. t h e c l a r e m o n t c o l l e g e s

33. p o r t a b i l i t y

34. p o r t a b i l i t y
c o n n e c t i v i t y

40. E F F E C T I V E
P R A C T I C E
2
C O N T E X T U A L
I N V E S T I G A T I O N
1
I N F O R M I N G
I N N O V A T I O N
3

41. I N N O V A T I O N

42. C H A N G I N G
I N N O V A T I O N

43. C H A N G I N G
F A C U L T Y
I N N O V A T I O N

44. C H A N G I N G
C O L L E A G U E S
I N N O V A T I O N

45. C H A N G I N G
L E A R N E R S
I N N O V A T I O N

46. C H A N G I N G
L E A R N E R S

47. C H A N G I N G
L E A R N E R S

48. C H A N G I N G
C O L L E A G U E S

49. C H A N G I N G
F A C U L T Y

50. C H A N G I N G
C O N T E X T

51. d i g i t a l t r a n s i t i o n
C O N T E X T

52. d i g i t a l t r a n s i t i o n
m o b i l e p r e f e r e n c e
C O N T E X T

53. d i g i t a l t r a n s i t i o n
m o b i l e p r e f e r e n c e
d i s c i p l i n a r y s h i f t s
C O N T E X T

54. d i g i t a l t r a n s i t i o n
e c o n o m i c u n c e r t a i n t y
m o b i l e p r e f e r e n c e
d i s c i p l i n a r y s h i f t s
C O N T E X T

55. d i g i t a l t r a n s i t i o n
e c o n o m i c u n c e r t a i n t y
v a r y i n g n o r m s
m o b i l e p r e f e r e n c e
d i s c i p l i n a r y s h i f t s
C O N T E X T

56. A S S U M P T I O N S

57. A S S U M P T I O N S
d i s i n t e r e s t e d

58. A S S U M P T I O N S
h i g h l y s k i l l e d
d i s i n t e r e s t e d

59. A S S U M P T I O N S
h i g h l y s k i l l e d
d i s i n t e r e s t e d
u n w i l l i n g t o e n g a g e

60. A S S U M P T I O N S
h i g h l y s k i l l e d
d i s i n t e r e s t e d
u n f o c u s e d
u n w i l l i n g t o e n g a g e

61. A S S U M P T I O N S
c o n v e n i e n c e
- o r i e n t e d
h i g h l y s k i l l e d
d i s i n t e r e s t e d
u n f o c u s e d
u n w i l l i n g t o e n g a g e

62. C H A L L E N G E
A S S U M P T I O N S

63. E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
C H A L L E N G E
A S S U M P T I O N S

64. P r o j e c t I n f o r m a t i o n
L i t e r a c y @ U o f W
E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
C H A L L E N G E
A S S U M P T I O N S

65. P r o j e c t I n f o r m a t i o n
L i t e r a c y @ U o f W
E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
R o c h e s t e r e t h n o g r a p h y
C H A L L E N G E
A S S U M P T I O N S

66. P r o j e c t I n f o r m a t i o n
L i t e r a c y @ U o f W
E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
E R I A L e t h n o g r a p h y
C H A L L E N G E
A S S U M P T I O N S

67. P r o j e c t I n f o r m a t i o n
L i t e r a c y @ U o f W
E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
* l o c a l r e s e a r c h *
E R I A L e t h n o g r a p h y
C H A L L E N G E
A S S U M P T I O N S

68. P r o j e c t I n f o r m a t i o n
L i t e r a c y @ U o f W
E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
* l o c a l r e s e a r c h *
E R I A L e t h n o g r a p h y
C H A L L E N G E
A S S U M P T I O N S

69. P r o j e c t I n f o r m a t i o n
L i t e r a c y @ U o f W
E C A R u n d e r g r a d s
& i n f o r m a t i o n t e c h
* l o c a l r e s e a r c h *
E R I A L e t h n o g r a p h y
C H A L L E N G E
A S S U M P T I O N S

70. 2 0 0 8
2 0 1 1
2 0 1 3

71. 2008: ohio university
S u r v e y 1 Survey 2
timef ram e Winte r Quarte r 200 7-8 Sp rin g Qu art er 2008
desig n
55 online q uestions , mos tly
closed-f or m ( Liker t scale , mult .
choice)
22 online q uestions , multiple
choice a nd o p en response
scope te chnology and library us e library use a nd p erce ptions
sampl e 3,648 r es po n d ents (1 8% of
st ude nt body)
1,651 r es po n d ents (8 % of
st udent body)
incen tiv e 3 $100 p ri zes aw ar d ed 1 $100 p ri ze awar de d
promo tio n all-stu d en t e mail, library blog all-stu d en t e mail, library blog
analy sis descri ptives , c rosstab s cod ed veraba ti m response s

72. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal digital
assistant
Smartphone
Handheld gaming
device
Desktop computer
Gaming system
Portable media player
Laptop
Mobile phone
Immigrant
Native
Digital “immigrant”
Digital "native”
2008: ohio university

73. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal digital
assistant
Smartphone
Handheld gaming
device
Desktop computer
Gaming system
Portable media player
Laptop
Mobile phone
Immigrant
Native
Digital “immigrant”
Digital "native”
2008: ohio university

74. 0% 20% 40% 60% 80% 100%
toolbars
Facebook
text/SMS
mobile browsing
web calling
MySpace
would use might use would not use
(% of total respondents
using each technology)
36%
16%
6%
80%
86%
17%
Receptiveness to Library Technology
2008: ohio university

75. 0% 20% 40% 60% 80% 100%
toolbars
Facebook
text/SMS
mobile browsing
web calling
MySpace
would use might use would not use
(% of total respondents
using each technology)
36%
16%
6%
80%
86%
17%
Receptiveness to Library Technology
2008: ohio university

76. 2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s
participants
East Los Angeles Community College
Mendocino Community College
Merced Community College
Mission College
Santa Barbara City College
timeframe Winter 2010–Spring 2011, survey live Feb 7- March 7 2011
design 28 SurveyMonkey questions, open-ended and closed-form
scope student library and technology use and perceptions
sample 3,168 total respondents, 80% completion rate
incentive $100 cash prize awarded per campus
promotion
varied by campus: all-student email, Twitter/ Facebook,
student portal, library website
testing student focus groups, expert researcher vetting
analysis descriptives, crosstabs

77. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Smart phone (iPhone, Blackberry, etc.)
Laptop or notebook computer
Printer
Digital camera (non-mobile phone)
Mobile phone (non-web enabled)
Portable media player (iPod, etc.)
Gaming console (PS3, etc.)
Handheld web browser (iPod Touch, etc.)
Desktop computer
Handheld gaming device
E-book reader (Kindle, Nook, etc.)
Tablet computer (iPad, etc.)
Do you own the following items, and, if so, how old is the most recent purchase?
Less than 1 year old 1‐2 years old 3‐4 years old
More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to
2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s

78. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Smart phone (iPhone, Blackberry, etc.)
Laptop or notebook computer
Printer
Digital camera (non-mobile phone)
Mobile phone (non-web enabled)
Portable media player (iPod, etc.)
Gaming console (PS3, etc.)
Handheld web browser (iPod Touch, etc.)
Desktop computer
Handheld gaming device
E-book reader (Kindle, Nook, etc.)
Tablet computer (iPad, etc.)
Do you own the following items, and, if so, how old is the most recent purchase?
Less than 1 year old 1‐2 years old 3‐4 years old
More than 5 years old Don’t own, but plan to in the next few years Don’t own, don’t plan to
2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s

79. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Read e-books
Check in to a location-based service
Do research for an assignment
Play games
Download music
Watch videos
Conduct personal business
Make a status update
Download apps
Check information (news, specific
Send email
Check Facebook, MySpace, etc.
Use a search engine
Take pictures
Text message
How often do you use your web-enabled mobile phone, smartphone, or handheld
device to do the following?
Very frequently Frequently Occasionally Rarely
Very rarely Never (doesn't interest me) Never (didn't know I could) Never (my phone/device can't)
2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s

80. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Read e-books
Check in to a location-based service
Do research for an assignment
Play games
Download music
Watch videos
Conduct personal business
Make a status update
Download apps
Check information (news, specific
Send email
Check Facebook, MySpace, etc.
Use a search engine
Take pictures
Text message
How often do you use your web-enabled mobile phone, smartphone, or handheld
device to do the following?
Very frequently Frequently Occasionally Rarely
Very rarely Never (doesn't interest me) Never (didn't know I could) Never (my phone/device can't)
2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s

81. 49%
33%
33%
43%
42%
48%
48%
34%
46%
54%
54%
33%
29%
28%
31%
29%
32%
30%
27%
29%
26%
25%
4%
5%
4%
4%
5%
4%
4%
8%
6%
5%
6%
9%
23%
24%
15%
16%
10%
11%
21%
12%
9%
9%
6%
10%
11%
8%
8%
6%
7%
9%
7%
6%
6%
Find library hours, locations or phone numbers
Ask a librarian for help or advice via chat
Ask a librarian for help or advice via text message
Use library research guides and tutorials
Search for e-books in the catalog
Search for articles in library databases
Search for books in the catalog
Send a call number from the catalog
Access online reserves
Receive renewal or overdue notices
Check your library account/renew books
If your mobile device supported the following library services, how likely
would you be to use them?
Very likely Fairly likely Not sure Unlikely Very unlikely
2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s

82. 49%
33%
33%
43%
42%
48%
48%
34%
46%
54%
54%
33%
29%
28%
31%
29%
32%
30%
27%
29%
26%
25%
4%
5%
4%
4%
5%
4%
4%
8%
6%
5%
6%
9%
23%
24%
15%
16%
10%
11%
21%
12%
9%
9%
6%
10%
11%
8%
8%
6%
7%
9%
7%
6%
6%
Find library hours, locations or phone numbers
Ask a librarian for help or advice via chat
Ask a librarian for help or advice via text message
Use library research guides and tutorials
Search for e-books in the catalog
Search for articles in library databases
Search for books in the catalog
Send a call number from the catalog
Access online reserves
Receive renewal or overdue notices
Check your library account/renew books
If your mobile device supported the following library services, how likely
would you be to use them?
Very likely Fairly likely Not sure Unlikely Very unlikely
2011: c a l i f o r n i a c o m m u n i t y
c o l l e g e s

83. 2013: c l a r e m o n t c o l l e g e s
s t u d e n t l i b / I T s u r v e y
participants All seven Claremont Colleges
timeframe Fall 2012, Survey live October 10-November 10
design 28 items, open-ended/closed-form, online (Questionpoint)
scope Student library and technology use and perceptions
sample n=1,038 total respondents, 15% of 7C population
incentive $150 gift card drawing prize awarded
promotion
varied: all-student email, Twitter/ Facebook, printed flyers,
library website
testing IRB, student employees, expert researchers
analysis descriptives, crosstabs

84. 2013: c l a r e m o n t c o l l e g e s
s t u d e n t l i b / I T s u r v e y

85. 2013: c l a r e m o n t c o l l e g e s
s t u d e n t l i b / I T s u r v e y

86. 2012: E C A R S t u d y o f
U n d e r g r a d u a t e s a n d I T
* n e x t 8 s l i d e s *

93. ”
“

94. ”
“

100. { }t h e c l a r e m o n t c o l l e g e s

101. C R O S S - C O L L E G E S I N I T I A T I V E S
C G U
C M C
H M C
K G I
P I T Z E R
P O M O N A
S C R I P P S

102. C U R R I C U L U M M A P P I N G

103. C A P A C I T Y B U I L D I N G

104. S H A R E D L E A R N I N G O U T C O M E S

105. C O L L E C T I V E A S S E S S M E N T

106. C O O R D I N A T E D O U T R E A C H / I N S T R U C T I O N

107. I N S T R U C T O R P O R T F O L I O S

108. T R A C K I N G C R O S S - P O L L I N A T I O N

109. C O M M O N L E A R N I N G O B J E C T S

110. P U B L I S H I N G A S P E D A G O G Y

111. C R E A T I V I T Y & C O M P E T I T I O N

112. S H O E S T R I N G B R A N D I N G / M E S S A G I N G

113. I N F O R M I N G
I N N O V A T I O N :
C O N T E X T U A L
I N V E S T I G A T I O N
f o r
E F F E C T I V E
P R A C T I C E

114. l i b r a r y
c u l t u r e c o n t e x t
e n v i r o n m e n t

115. l i b r a r y
c u l t u r e c o n t e x t
e n v i r o n m e n t

116. e n v i r o n m e n t
c u l t u r e c o n t e x t
l i b r a r y

117. c u l t u r e
e n v i r o n m e n t
l i b r a r y
c o n t e x t

119. {
{

120. c h a r b o o t h @ g m a i l
i n f o m a t i o n a l . c o m
@ c h a r b o o t h
C H A R B O O T H
i n s t r u c t i o n s e r v i c e s
M A N A G E R
&
e - l e a r n i n g
L I B R A R I A N
c l a r e m o n t c o l l e g e s
L I B R A R Y
s l i d e s h a r e . n e t / c h a r b o o t h

121. Bennett, S. (2009). Libraries and learning: A history of paradigm
c h a n g e . p o r t a l : L i b r a r i e s a n d t h e A c a d e my 9 ( 2 ) , 1 81 - 1 97.
R e t r i e v e d 1 0 O c t o b e r 2 01 1 , f r o m P r o j e c t M U S E d a t a b a s e .
Duke, L. M., & Asher, A. D. (2012). College libraries and student culture:
What we now know. Chicago: American Librar y Association.
S U G G E S T E D R E A D I N G
Booth, C. (2009). Informing innovation: Tracking student interest
in emerging library technologies at Ohio University. Chicago: Association of College
a n d R e s e a r c h L i b r a r i e s , A m e r i c a n L i b r a r y A s s o c i a t i o n .
E C A R S t u d y o f U n d e r g r a d u a t e s a n d I n f o r m a t i o n
Te c h n o l o g y, 2 0 1 2 R e p o r t . w w w . e d u c a u s e . e d u / R e s o u r c e s / 2
Booth, C. & Lowe, S. (2013). CCL Student Library & Technology
Engagement Survey Report. http://bit.ly/ccl-surveyreport2012-13
Booth, C. (2011). California Community College Libraries Student Library &
Technology Engagement Survey Final Report. http://bit.ly/cclccc-report2011final