1. Advertising Techniques
Beauty Appeal
I think that using a model to
advertise a new product is clever
because it makes people think
that they can look as good as the
model even though their ugly.
Celebrity Endorsement
Using celebs in
advertising a product
makes us trust the
product because we
can trust and love the
celeb.
Escape

2. I think showing an image like this makes
you feel like you’re missing out on the
world and creates something in your
mind that wants to go on holiday to
somewhere like this.
Independence/Individuality
This technique is advertising a film
festival aiming at us to be more
individual and unique to other people,
even though everyone is thinking the
same thing
Intelligence
In this ad it displays two vehicles saying one is
smart and the other is smarter. This is basically
tells us that the smart car is smart because it’s
small and easy to get around in built up areas,
however why not go smaller which makes it even
easier to get around this makes it even smarter
than the larger car.

3. Lifestyle
This ad is trying to tell that this phone is
a new way of life because of all the
different thing it can do compared to all
the other competition.
Nurture
This ad is appealing to us trying to get us to
help the charity in this case the elephants.
Peer Approval

4. Peer approval this is basically saying that you can
makes many friends from drinking the same
beverage as someone else
Rebel
This ad is appealing to our rebellious side as
in if you wear these jeans it will bring out
your rebellious side
Rhetorical Question

5. This advert uses a young sad child instead of a
model or product, this makes you feel sorry for
her and you want to help her this try’s to persuade
you to help the charity.
Scientific / Statistical Claim
Unfinished Comparison / Claim
This ad has lots of scientific and statistical claims
that will make you feel and look better about
yourself, even though we haven’t seen any proof,
we just believe them. This makes you want to
buy and try out the product
This ad claims to have the best tire, but
don’t give us any statistical proof, we just
believe the advertisement. Then they go on
to say that (the right tire changes
everything) which could mean being safer
on the road

6. This advert uses a young sad child instead of a
model or product, this makes you feel sorry for
her and you want to help her this try’s to persuade
you to help the charity.
Scientific / Statistical Claim
Unfinished Comparison / Claim
This ad has lots of scientific and statistical claims
that will make you feel and look better about
yourself, even though we haven’t seen any proof,
we just believe them. This makes you want to
buy and try out the product
This ad claims to have the best tire, but
don’t give us any statistical proof, we just
believe the advertisement. Then they go on
to say that (the right tire changes
everything) which could mean being safer
on the road