Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
6. “ Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
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8. Customer First All the activities and programs to attract new customers, keep existing ones happy and communicate with the market place in general
22. Seventy-one percent of people said, "I make it a point to buy brands from companies whose values are similar to my own." Nearly the same number rejected companies whose values don't match. As chief insights officer for Young & Rubicam John Gerzema Photo by IXQUICK
26. Study here Photo by Oude School Trust in “a person like me” increased from 20% in 2003 to 68% in 2006
27. Move to meet the demand of the consumer Cling to the past and potential elimination is in your future Seize the opportunity and growth will be yours
33. Strategy vs. Tactics Strategy Overall perspective that guides your decisions Tactics Specific actions you’ll take to accomplish plan
34. A strategy is different from a tactic - many tactics may be deployed as part of a single strategy
35. “ The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.” Seth Godin
36. Goals then Strategy then Tactics win the war divide and conquer CIA gathers intelligence Navy knocks out communications Paratroopers secure airports Infantry invades Hand-to-hand combat Goal Strategy Tactics
80. It’s okay if every channel isn’t for you. You shouldn’t be all things to all people. Go back to your unique selling proposition and audience to determine where you should be.
88. Photo by docman Analytics google.com/analytics onclick - event track Link click tracking http://bit.ly/ Find what people are saying about … google.com/alerts Twitter Chatter tweetbeep.com Many Channels hootsuite.com Facebook Insights Twitter Ranking klout.com twittergrader.com
90. Counselors to America’s Small Business & the U.S. Small Business Administration define the variable for a proper marketing budget to be between 2% and 10% of sales . Some B2Cmarketing budgets exceed 20% during peak brand-building years.
99. No matter the size of your organization you must WORK SMARTER
100. Insanity: doing the same thing over and over again and expecting different results. Albert Einstein Photo by duncandavidson
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Hinweis der Redaktion
Judd estimates the company's 342-person, round-the-clock customer loyalty team in Henderson, Nev., answers 5,000 calls a day, though that number grows significantly during the November and December busy season. They also answer 1,200 e-mails a week and monitor Twitter and social networking sites for mentions of Zappos, which they use to proactively reach out to potential shoppers. 2009 stats
Opportunity for you to make up where others have screwed up!
Crash of the housing market lead to the people making better choices about how they spend money and where they are getting their money from …
grew more than 12 percent by saying that if you lose your job, you can return your car.
Edelman study – people buy from people like themselves Rank-and-file employees more credible spokespersons than corporate CEOs
Where do you want your brand to be in 10 years
Those that sell the service and make or break the marketing message of the service.
Use your swot
NMHC IREM NAA - % of budget Cost per unit is looked at to determine marketing spend.