This document describes the Brand Warrior training program, which aims to help teams connect with clients, share a view of great service, and work with purpose, passion and excellence. The program combines personal and team development with soft skills training. It creates personal and team goals, and infuses the company brand into engaging and interactive sessions over 12 weeks. Outcomes include clarity on personal purpose and brand experience, improved problem solving and ownership, and understanding of productivity and wellness. Skills developed include collaboration, communication, problem solving and storytelling. The program is suitable for marketing, leadership, administrative and client service roles.

1. purpose,
passion &
performance
BRAND Warrior training
Re-ignite
individuals
+ teams
If these are your goals for your team, we have a program for you!
Would you like your team to:
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really connect with clients?
share a collective view of what great service
looks like?
have clarity around your brand experience?
understand the end-to-end customer journey
that they are trying to deliver and know what
their role in that journey is?
to work with purpose, passion and excel in
their performance?
be productive, less absent and more engaged in their work?

2. BRAND Warrior training
This is a program that not only combines personal and team
development with the necessary soft skills, but it will also
infuse your brand into every session.
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It is a personal and team development journey
It focuses on skills building and collaboration
It creates a personal goal for each person
and a common goal for each team
It is engaging, interactive and fun
It is emotional – warning, they may
laugh and cry at the same time
Your own brand
Your team
Your company brand
Your client

3. BRAND Warrior training
Outcomes of the program
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Clarity on personal purpose and goals
Alignment on team goals
Alignment on what good service looks
like
Clarity on the actual brand experience
and how to deliver on that
Techniques to handle conflict situations
with clients
Improved ownership of issues
Improved problem solving
Understanding of productivity, work-life
balance and overall wellness

4. BRAND Warrior training
Session Content: THEMES
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My personal purpose
My connections
with myself, my team, my client and
the company brand that I represent
My craftsmanship
My stage performance
and the experience that I deliver
Confidence &
Productivity Hacks
Work-life balance
and wellbeing

5. BRAND Warrior training
Session Content: Week-by-week agenda
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1
My personal brand and value proposition
4
My role as brand ambassador
& guide for the client on his journey with our
brand
2
My team and what we are
aiming to achieve
5
Productivity hacks
3
My relationship with the brand and what it
promises me and our clients
6
Best practices, habits and how to ensure
balance in your life
Sessions

6. BRAND Warrior training
Skills developed during the program
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Thinking Collaboration
Active listening Innovation
Communication DESIGN
Problem solving storytelling
Stress management Play
Lego® SeriousPlay®

7. BRAND Warrior training
Training Program Options
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Folder for each delegate
High quality, colour printed,
training materials.
A skilled Facilitator per 6 participants
Option 1
A 12 week program (client service teams)
3 hours contact every 2 weeks
Option 2
Three days of fulltime intervention
The programs require a minimum of 18 participants
All training will occur onsite at the client’s training venue.
Photos and a summary of each session
Video clips of group stories
Feedback session with leadership upon
completion of the session
INCLUDED

8. This program can be run for any
of the following roles:
Marketing and brand teams
Leadership development
Administrative staff
Client service staff
Client service leadership
BRAND Warrior training
Who is this program for?
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We use the following as input
into the program:
Brand definition and tone of voice
Employee value proposition
The agenda is merely a container for your brand to be infused into the program.