This talk was given at Data Ecologies 2014 in Linz, Austria. It focuses on creation of artifacts and narratives that communicate 'mundane' futures. Key case study discussed was Winning Formula, a sports paper from 2018 developed for FutureEverything (http://winningformula.nearfuturelaboratory.com).
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Unshocking the future
1. U N S H O C K I N G T H E F U T U R E
D A TA E C O L O G I E S 2 0 1 4
S C O T T S M I T H
C H A N G E I S T
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4. - B R U C E S T E R L I N G , I N T E R A C T I O N S M A G A Z I N E , M AY / J U N E 2 0 0 9 !
May/June 2009
“Design seeks out ways to jump over its own
conceptual walls—scenarios, user observation,
brainstorming, rapid prototyping, critical design,
speculative design.”
10. - N I C K F O S T E R , N E A R F U T U R E L A B O R AT O RY, “ T H E F U T U R E M U N D A N E ”
"When designing for the future, designers regularly
design for the hero, a trickle-down aspirational super-
user intended to give us all something to hope for.
But perhaps we could, for once, design for those
innumerable, un-named characters of Hollywood, the
extras or ‘background talent.’"
14. P R O B A B L E
P L A U S I B L E
P O S S I B L E
15. P R O B A B L E
P L A U S I B L E
P O S S I B L E
*“Day Made of Glass”
*“Corner Convenience”
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*
“Talking Shoe”
“Human Cheese”
* “Black Mirror”
16. P R O B A B L E
P L A U S I B L E
P O S S I B L E
*“Day Made of Glass”
*“Corner Convenience”
*“Human Cheese”
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“Talking Shoe”
* “Black Mirror”
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36. U N S H O C K E D F U T U R E S …
• …examine—and are embedded within—complex systems
• …explore subtleties more than extremities
• …provide an experiential on-ramp for the non-professional
• …rely less on overt polemic, and more on extrapolation
• ...seeks out entrenchment and recursion as well as advancement
• …calibrate uncanniness
• …guide the audience toward a future
37. - D U N N E & R A B Y, “ S P E C U L AT I V E E V E RY T H I N G ”
“…if it is too weird, it will be dismissed as art, and
if too normal, it will be effortlessly assimilated.”
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39. Thank you.
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