this presentation suggests various methods of product innovations and diversify handloom textiles products.

1. Product innovation & value
addition
by,
k.chandran, I I H T Kannur
To survive in this hectic competition
and to achieve a higher profitability per
unit output !

2. Value addition
• Enhancing the values of handloom products to a
higher degree so that the customer will have
better acceptance and offer high price ,and so
will yield better profit which will in turn increase
the income of all participants in the value chain.
• To achieve this the key elements are
innovating a product, developing it as a
commodity, convincing the customer, creating
an ongoing continuous market for the products.

3. Understanding products
• We can classify the products into two as
• 1.commodity products
• 2. specialty products.

4. Commodity products
• It is the regular count sorts and designs often traditional
that run day in and day out. for example: sarees, lungei,
bedsheets, dhoties, towels, shirtings.
• These products are having
• 1.good acceptability,
• 2.wide popular market,
• 3.less technicality,
• 4.easy to produce,
• 5.high competition,
• 6.but less or no profit business practices often resulting
unhealth for the organisation
• 7.because of fluctuating price of raw materials and
finished products the very survival itself in threat.

5. Specialty products
• These are products having,
• 1.produced for special application,
• 2.special effects in final products,
• 3.require innovative skills to manufacturer,
• 4.better understanding customer needs,
• 5.generally custom made and sold in selective
and targetted market
• 6.so yielding very high returns,
• 7.and highly profitable.

6. How to add value to handloom
products ?
• Value of a product may be enhanced by,
• 1.by improving existing products
• 2.by additional process
• 3.by additional products
• 4.by adding new products

7. Improving existing products
• Existing products can be improved in quantity as
well as quality in
• 1.by changing raw material,
• 2. by changing size,
• 3.by adding process,
• 4.by changing packaging,
• 5.by having brand images,
• 6.by selling directly to consumer .

8. By changing raw material

9. By introducing warp sizing

10. By adding embroidery

11. By embroidery and handpainting

12. Embroidery and hand painting

13. By embroidery machine

14. Colour ,embroidery, and
handpainting

15. By adding hand embroidery

16. By introducing colour
combinations

17. By size specification in products

18. Logo and branding

19. Consumer packing's

20. Consumer presentations

21. exhibitions

22. Modifying processes
• Values may be added by changing
chemical process methods such as
mercerising, dyeing, finishing, giving
special effects etc.

23. Colour coordinated ranges

24. By extra thread figuring using
flexibility of multy treadle
weaving

25. By introducing block printing

26. By using tie & dye techniques

27. Tie & dye techniques

28. By converting products into
readymade and madeup's
• By the offer of related products with main
products to consumers .
• Supplying a complete product range and
not a single product as a package ready to
be used by the consumer.

29. Handloom set mundus value
addition by hand painting and
embroidery.

30. Handloom set –value added

31. By converting products

32. By converting products

33. By converting products

34. Adding new products
• Considering the needs of modern day
consumers having diverse needs new
products are to be designed
• Continuous market watch, changing
lifestyles and considering various customer
needs .
• rejuvenation of our think tanks with
modifications in production process can
fetch the results

35. By Conceptual designing

36. Churidar, juba, and so on…

37. shawls

38. Soft bags, file pads…..

39. Considering present day
lifestyles

40. Lifestyle- toys

41. Challenges in implementing
value added production plan
• Ability to change the working style of
societies, and functionaries,
• Resource to manage the multiple
technologies needed, and availability of
technical staff required.
• Whether society is capable of studying
and managing market?